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Personal Care Wipes Market Size, Share, & Trends Analysis Report By Product (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

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    Report

  • 80 Pages
  • August 2023
  • Region: Global
  • Grand View Research
  • ID: 5648065

The global personal care wipes market size is estimated to reach USD 19.33 billion in 2030, registering a CAGR of 6.3% from 2023 to 2030. The rising product use due to the increasing awareness among consumers regarding hygiene is a key factor expected to fuel the industry growth during the forecast period. In addition, the increasing demand for organic products that are natural and environmentally friendly is another key factor propelling the industry's growth. The significance of hygiene and cleanliness has been highly emphasized by the outbreak of the coronavirus pandemic and has encouraged consumers to practice the same.



This, in turn, positively impacted the overall industry. The emergence of SARS-CoV-2 has driven the use of wipes for maintaining hygiene to prevent infection against the deadly virus. The baby wipes product segment accounted for the maximum revenue share in 2022 and is projected to expand further at a considerable growth rate during the forecast period. The key factor contributing to the growth of this segment is the rising usage of baby wipes by parents on account of various benefits. These wipes help in pH balancing of the skin, provide prevention against irritation caused by the usage of cloth & liquids, and ensure skin hydration.

In addition, the rapid urbanization in developing regions, such as the Asia Pacific and Africa, is further expected to drive the segment growth. North America accounted for the largest revenue share in 2022 due to high product demand. Moreover, personal care wipes of various international and private-label brands are widely available in the U. S. and Canada across Walmart, Target, and other stores, which is also driving product sales in the region. Key companies have undertaken various strategies, such as global expansions, partnerships, acquisitions & mergers, development & launch of new products, and others, to gain a higher share of the industry.

Personal Care Wipes Market Report Highlights

  • The Asia Pacific region is expected to register the fastest growth rate during the forecast period
  • This growth can be attributed to the growing infant population along with the increased spending power of consumers in the region
  • The facial & cosmetic wipes segment is expected to register the second-fastest CAGR during the assessment period
  • The growing use and demand for cosmetics is the major factor driving the usage and demand for wipes
  • The e-commerce distribution channel segment is estimated to advance at the fastest CAGR during the forecast years
  • The segment growth is attributed to the rising consumer preference for online shopping due to discounts, convenience, and other benefits offered by e-commerce platforms

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
Chapter 3. Personal Care Wipes Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw material & manufacturing trends
3.2.2. Profit margin analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint analysis
3.3.3. Industry challenges
3.3.4. Industry opportunities
3.4. Market Entry Strategies
3.5. Industry Analysis Tools
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.5.1.6. Industry opportunities
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Personal Care Wipes Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. Personal Care Wipes Market Estimates & Forecast, By Product (USD Million)
5.3. Baby Wipes
5.4. Facial & Cosmetic Wipes
5.5. Hand & Body Wipes
5.6. Flushable Wipes
5.7. Others
Chapter 6. Personal Care Wipes Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
6.2. Personal Care Wipes Market Estimates & Forecast, By Distribution Channel (USD Million)
6.3. Supermarkets & Hypermarkets
6.4. Pharmacies & Drugstores
6.5. E-commerce
6.6. Others
Chapter 7. Personal Care Wipes Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2022 & 2030
7.2. North America
7.2.1. North America personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. U.S. personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Canada personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Mexico personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. U.K.
7.3.2.1. Key country dynamics
7.3.2.2. U.K. personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3.3. France
7.3.3.1. Key country dynamics
7.3.3.2. France personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4. Germany
7.3.4.1. Key country dynamics
7.3.4.2. Germany personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Spain personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Italy personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. India
7.4.2.1. Key country dynamics
7.4.2.2. India personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4.3. China
7.4.3.1. Key country dynamics
7.4.3.2. China personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4. Japan
7.4.4.1. Key country dynamics
7.4.4.2. Japan personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5. Indonesia
7.4.5.1. Key country dynamics
7.4.5.2. Indonesia personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Key country dynamics
7.4.6.2. Australia personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Central & South America personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Brazil personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Middle East & Africa personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. South Africa personal care wipes market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. List of key companies analyzed in this section includes:
8.1.1. Edana
8.1.2. Diamond Wipes International Inc.
8.1.3. Medline Industries
8.1.4. The Honest Company, Inc.
8.1.5. Procter and Gamble Co.
8.1.6. Edgewell Personal Care Co.
8.1.7. Johnson & Johnson Services, Inc
8.1.8. Pluswipes
8.1.9. Rockline Industries
8.1.10. KCWW
8.2. Recent Developments & Impact Analysis, By Key Market Participants
8.3. Company Categorization
8.4. Participant’s Overview
8.5. Financial Performance
8.6. Type Benchmarking
8.7. Company Market Share Analysis, 2022 (Value % Share)
8.8. Company Heat Map Analysis
8.9. Strategy Mapping
List of Tables
Table 1 Personal care wipes market estimates & forecast, by product (USD Million)
Table 2 Personal care wipes market estimates & forecast, by distribution channel (USD Million)
Table 3 U.S. macro-economic outlay
Table 4 Canada macro-economic outlay
Table 5 Mexico macro-economic outlay
Table 6 U.K. macro-economic outlay
Table 7 Germany macro-economic outlay
Table 8 France macro-economic outlay
Table 9 Spain macro-economic outlay
Table 10 Italy macro-economic outlay
Table 11 China macro-economic outlay
Table 12 India macro-economic outlay
Table 13 Japan macro-economic outlay
Table 14 Australia macro-economic outlay
Table 15 Indonesia macro-economic outlay
Table 16 Brazil macro-economic outlay
Table 17 South Africa macro-economic outlay
Table 18 Recent developments & impact analysis, by key market participants
List of Figures
Fig. 1 Personal care wipes market snapshot
Fig. 2 Personal care wipes market segmentation & scope
Fig. 3 Personal care wipes market penetration & growth prospect mapping
Fig. 4 Personal care wipes market value chain analysis
Fig. 5 Personal care wipes market dynamics
Fig. 6 Personal care wipes market porter's analysis
Fig. 7 Personal care wipes market, by product: Key takeaways
Fig. 8 Personal care wipes market, by product: Market share, 2022 & 2030
Fig. 9 Baby wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 10 Facial & cosmetic wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 11 Hand & body wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 12 Flushable wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 13 Other personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 14 Personal care wipes market, by distribution channel: Key takeaways
Fig. 15 Personal care wipes market, by distribution channel: Market share, 2022 & 2030
Fig. 16 Personal care wipes market estimates & forecasts, through hypermarkets & supermarkets, 2017 - 2030 (USD Million)
Fig. 17 Personal care wipes market estimates & forecasts, through pharmacies/drug store, 2017 - 2030 (USD Million)
Fig. 18 Personal care wipes market estimates & forecasts, through e-commerce, 2017 - 2030 (USD Million)
Fig. 19 Personal care wipes market estimates & forecasts, through other distribution channel, 2017 - 2030 (USD Million)
Fig. 20 Personal care wipes market revenue, by region, 2022 & 2030 (USD Million)
Fig. 21 Regional marketplace: Key takeaways
Fig. 22 Regional marketplace: Key takeaways
Fig. 23 North America personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 24 U.S. personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 25 Mexico personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 26 Canada personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 27 Europe personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 28 U.K. personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 29 Germany personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 30 France personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 31 Spain personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 32 Italy personal care wipes market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 33 Asia Pacific personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 34 China personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 35 India personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 36 Japan personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 37 Indonesia personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 38 Australia personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 39 Central & South America personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 40 Brazil personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 41 Middle East & Africa personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 42 South Africa personal care wipes market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 43 Key company categorization
Fig. 44 Company market share analysis, 2022 (Value % Share)
Fig. 45 Strategic framework

Companies Mentioned

  • Edana
  • Diamond Wipes International Inc.
  • Medline Industries
  • The Honest Company, Inc.
  • Procter and Gamble Co.
  • Edgewell Personal Care Co.
  • Johnson & Johnson Services, Inc
  • Pluswipes
  • Rockline Industries
  • KCWW

Methodology

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Table Information