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Hard Tea Market Size, Share & Trends Analysis Report by ABV (%) (2%-5%, More Than 5.1%), by Flavor (Lemon, Raspberry, Peach, Orange), by Distribution Channel (Supermarket/Hypermarket, Online), by Regions, and Segment Forecasts, 2022-2030

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    Report

  • 81 Pages
  • May 2022
  • Region: Global
  • Grand View Research
  • ID: 5648081
Description Jump to:
The global hard tea market size is expected to reach USD 14.50 billion by 2030, registering a CAGR of 24.7% over the forecast period. Consumers’ shift from unhealthy drinking and eating habits toward low-calorie food and beverages is driving the demand for hard teas. Brands operating in the hard tea market are launching beverages that have low-alcohol content. Growing awareness towards reducing alcohol intake is acting as an opportunity for manufacturers to provide beverages with botanical ingredients to provide a healthier image to spiked hard teas.

The Covid-19 pandemic has accelerated the need for online retail purchases in all sectors. Nowadays, customers are willing to purchase alcoholic beverages online. It is an opportunity for manufacturers to increase their market share in the industry. The stay-at-home orders by governments in several parts of the world accelerated the need for companies to organize and scale up their businesses.

For instance, in the U.S., numerous liquor and small shops enabled online delivery services for their customers. For instance, Drizly helped in improving the count of retail partners for smaller stores from 1,800 to 4,000 by the end of 2020. States such as Arkansas, Georgia, and Ohio have legalized the delivery of alcohol. Further, Instacart announced the same-day delivery of alcohol from 180 stores by partnering with Meijer. It is expected to expand its presence in more than 75% of the households in the U.S.

Hard Tea Market Report Highlights

  • Based on ABV (%), the hard tea market is categorized into 2%-5% and more than 5.1%. The 2%-5% segment held a majority of the share in 2021 due to the high demand for low-content alcoholic beverages
  • Based on flavor, the hard tea market is characterized by lemon, raspberry, peach, orange, and others. The lemon segment held a majority of the share in 2021 owing to the rising demand for citrus flavors. The citrus flavor complements alcoholic beverages as they help in creating a refreshing beverage that is preferred by a large consumer base. The growing demand for margarita, mojito, and ready-to-drink cocktails is also driving the demand for lemon-flavored drinks
  • Based on the distribution channel, the hard tea market is characterized by supermarket/hypermarkets, online, and others. The supermarket/hypermarket segment dominated the market and accounted for 60.1% of the market share in 2021 owing to the wide presence of product availability in hypermarkets
  • In 2021, North America held a majority of the market share owing to increasing disposable income, and the presence of key market players in the region

Table of Contents

Chapter 1 Methodology & Scope
1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 ABV(%) Outlook
2.3 Flavor Outlook
2.4 Distribution Channel Outlook
2.5 Regional Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Impact of COVID-19 on Hard Tea Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Rising demand for better-for-you beverages
3.4.1.2 Increase in the number of health-conscious consumers
3.4.2 Restraint Impact Analysis
3.4.2.1 Easy availability of substitutes
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Industry Analysis: Porter’s Five Forces
3.6 Roadmap of Hard tea market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping
Chapter 4 Consumer Behavior Analysis
4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations
Chapter 5 Hard Tea Market: Product Analysis and Estimates
5.1 ABV(%) Analysis & Market Share, 2021 & 2030
5.2 2.0%-5.0%
5.2.1 2.0%-5.0% Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.3 More than 5.1%
5.3.1 More than 5.1% Market Estimates and Forecast, 2017 - 2030 (USD Million)
Chapter 6 Hard Tea Market: Flavor Analysis and Estimates
6.1 Flavor Analysis & Market Share, 2021 & 2030
6.2 Lemon
6.2.1 Lemon Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.3 Raspberry
6.3.1 Raspberry Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.4 Peach
6.4.1 Peach Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.5 Orange
6.5.1 Orange Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.6 Others
6.6.1 Orange Market Estimates and Forecast, 2017 - 2030 (USD Million)
Chapter 7 Hard Tea Market: Distribution Channel Analysis and Estimates
7.1 Distribution Channel Analysis & Market Share, 2021 & 2030
7.2 Supermarket/Hypermarket
7.2.1 Supermarket/Hypermarket Market Estimates and Forecast, 2017 - 2030 (USD Million)
7.3 Online
7.3.1 Online Market Estimates and Forecast, 2017 - 2030 (USD Million)
7.4 Others
7.4.1 Others Market Estimates and Forecast, 2017 - 2030 (USD Million)
Chapter 8 Hard Tea Market: Regional Estimates & Trend Analysis
8.1 Regional Movement Analysis & Market Share, 2021 & 2030
8.2 North America
8.2.1 North America Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.2.2 North America Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.2.3 North America Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.2.4 North America Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.2.5 U.S.
8.2.5.1 U.S. Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.2.5.2 U.S. Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.2.5.3 U.S. Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.2.5.4 U.S. Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.2.6 Canada
8.2.6.1 Canada Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.2.6.2 Canada Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.2.6.3 Canada Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.2.6.4 Canada Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.3 Europe
8.3.1 Europe Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.3.2 Europe Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.3.3 Europe Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.3.4 Europe Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.3.5 U.K.
8.3.5.1 U.K. Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.3.5.2 U.K. Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.3.5.3 U.K. Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.3.5.4 U.K. Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.3.6 Germany
8.3.6.1 Germany Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.3.6.2 Germany Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.3.6.3 Germany Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.3.6.3 Germany Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4 Rest of World
8.4.1 Rest of World Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.4.2 Rest of World Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.4.3 Rest of World Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
8.4.4 Rest of World Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4.5 New Zealand
8.4.5.1 New Zealand Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.4.5.2 New Zealand Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.4.5.3 New Zealand Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
8.4.5.4 New Zealand Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4.6 Australia
8.4.6.1 Australia Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.4.6.2 Australia Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.4.6.3 Australia Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
8.4.6.4 Australia Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4.7 China
8.4.7.1 China Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.4.7.2 China Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.4.7.3 China Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
8.4.7.4 China Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4.8 Other Countries
8.4.7.1 Other CountriesHard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
8.4.7.2 Other CountriesHard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
8.4.7.3 Other CountriesHard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
8.4.7.4 Other Countries Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
Chapter 9 Competitive & Vendor Landscape
9.1 Key Global Players, Recent Developments, & their Impact on the Industry
9.2 Key Company Categorization
9.3 Vendor Landscape
9.3.1 Key company market position analysis, 2021
Chapter 10 Company Profiles
10.1 Boston Beer Company
10.1.1 Company Overview
10.1.2 Financial performance
10.1.3 Product Benchmarking
10.1.4 Strategic Initiatives
10.2 Pabst Brewing Company
10.2.1 Company Overview
10.2.2 Product Benchmarking
10.2.3 Strategic Initiatives
10.3 Two Chick Drinks LLC.
10.3.1 Company Overview
10.3.2 Product Benchmarking
10.4 Cisco Brewers
10.4.1 Company Overview
10.4.2 Product Benchmarking
10.4.3 Strategic Initiatives
10.5 Blue Point Brewing (Anheuser-Busch InBev)
10.5.1 Company Overview
10.5.2 Product benchmarking
10.5.3 Strategic Initiatives
10.6 Loverboy Inc.
10.6.1 Company Overview
10.6.2 Product benchmarking
10.6.3 Strategic Initiatives
10.7 Double Brew, LLC
10.7.1 Company Overview
10.7.2 Product Benchmarking
10.7.3 Strategic Initiatives
10.8 Crook & Marker LLC
10.8.1 Company Overview
10.8.2 Product Benchmarking
10.8.3 Strategic Initiatives
10.9 Nude Beverages
10.9.1 Company Overview
10.9.2 Product Benchmarking
10.9.3 Strategic Initiatives
10.10 Molson Coors Beverage Company
10.10.1 Company Overview
10.10.2 Product Benchmarking
10.10.3 Strategic Initiatives
10.11 Bold Rock Hard Cider
10.11.1 Company Overview
10.11.2 Product Benchmarking
10.11.3 Strategic Initiatives
Chapter 11 KoL Commentary
List of Tables
Table 1 Global Hard tea market - Driving factor market analysis
Table 2 Global Hard tea market - Restraint factor market analysis
Table 3 2.0%- 5.0% market estimates and forecast, 2017 - 2030 (USD Million)
Table 4 More than 5.1% ABV market estimates and forecast, 2017 - 2030 (USD Million)
Table 5 Lemon market estimates and forecast, 2017 - 2030 (USD Million)
Table 6 Raspberry market estimates and forecast, 2017 - 2030 (USD Million)
Table 7 Peach market estimates and forecast, 2017 - 2030 (USD Million)
Table 8 Orange market estimates and forecast, 2017 - 2030 (USD Million)
Table 9 Others market estimates and forecast, 2017 - 2030 (USD Million)
Table 10 Supermarket/Hypermarket market estimates and forecast, 2017 - 2030 (USD Million)
Table 11 Online market estimates and forecast, 2017 - 2030 (USD Million)
Table 12 Offline market estimates and forecast, 2017 - 2030 (USD Million)
Table 13 North America hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 14 North America hard tea market estimates and forecast, by abv (%), 2017 - 2030 (USD Million)
Table 15 North America hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 16 North America hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 17 U.S. hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 18 U.S. hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 19 U.S. hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 20 U.S. hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 21 Canada hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 22 Canada hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 23 Canada hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 24 Canada hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 25 Europe hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 26 Europe hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 27 Europe hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 28 Europe hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 29 U.K. hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 30 U.K. hard tea market estimates and forecast, by product, 2017 - 2030 (USD Million)
Table 31 U.K. hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 32 U.K. hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 33 Germany hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 34 Germany hard tea market estimates and forecast, by product, 2017 - 2030 (USD Million)
Table 35 Germany hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 36 Germany hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 37 Rest of World hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 38 Rest of World hard tea market estimates and forecast, by abv (%), 2017 - 2030 (USD Million)
Table 39 Rest of World hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 40 Rest of World hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 41 New Zealand hard tea market estimates and forecasts, 2017 - 2030 (USD Million)
Table 42 New Zealand hard tea market estimates and forecasts, by abv(%), 2017 - 2030 (USD Million)
Table 43 New Zealand hard tea market estimates and forecasts, by flavor, 2017 - 2030 (USD Million)
Table 44 New Zealand hard tea market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
Table 45 Australia hard tea market estimates and forecasts, 2017 - 2030 (USD Million)
Table 46 Australia hard tea market estimates and forecasts, by abv(%), 2017 - 2030 (USD Million)
Table 47 Australia hard tea market estimates and forecasts, by flavor, 2017 - 2030 (USD Million)
Table 48 Australia hard tea market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
Table 49 China hard tea market estimates and forecast, 2017 - 2030 (USD Millions)
Table 50 China hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 51 China hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 52 China hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 53 Other Countries hard tea market estimates and forecast, 2017 - 2030 (USD Millions)
Table 54 Other Countries hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 55 Other Countries hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 56 Other Countries hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 57 Company categorization
List of Figures
Fig. 1 Hard tea market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Global Hard tea market- Product penetration & growth prospect mapping
Fig. 7 Hard tea market: Porter’s Five Forces Analysis
Fig. 8 Roadmap of global hard tea market
Fig. 9 Hard tea market: ABV (%) share (%) analysis, 2021 & 2030
Fig. 10 Hard tea market: Flavor share (%) analysis, 2021 & 2030
Fig. 11 Hard tea market: Distribution Channel share (%) analysis, 2021 & 2030
Fig. 12 Hard tea market: Regional share (%) analysis, 2021 & 2030
Fig. 13 Hard tea market: Estimated company market position analysis, 2021

Companies Mentioned

  • Boston Beer Company
  • Pabst Brewing Company
  • Two Chick Drinks LLC.
  • Cisco Brewers
  • Blue Point Brewing (Anheuser-Busch InBev)
  • Loverboy Inc.
  • Double Brew, LLC
  • Crook & Marker LLC
  • Nude Beverages
  • Molson Coors Beverage Company
  • Bold Rock Hard Cider

Methodology

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Table Information

Report AttributeDetails
No. of Pages81
PublishedMay 2022
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 2.47 Billion
Forecasted Market Value ( USD ) by 2030 $ 14.5 Billion
Compound Annual Growth Rate24.7%
Regions CoveredGlobal
No. of Companies Mentioned11

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