Brazil Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

The publisher's Tourism Source Market Insight: Brazil report provides a thorough insight into Brazil's domestic and outbound tourism market. The report looks at the profiles of Brazilian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Brazilian outbound travel market.

Key Highlights

• Prior to COVID-19, Brazilian outbound tourism had experienced strong growth at a CAGR of 7.4% between 2016 and 2019 to reach 10.8 million international departures in 2019, more than double a decade earlier in 2009 (4.7 million). In 2020, international departures declined by 77.2% YoY to 2.4 million, before declining a further 34.7% YoY in 2021 to 1.6 million.
• Going forward, outbound travel is expected to recover to 2019 levels by 2024 with 11 million international departures, before reaching 11.3 million international departures by 2025, according to the publisher forecasts (CAGR 2022-25: 15.6%).
• For Brazilian holidaymakers, leisure continues to be the leading motivator for international travel, accounting for nearly half (49.1%) of outbound travel purpose in 2021. In 2021, the top international destinations for Brazilian travelers were Portugal, Mexico, France, Italy and Spain. As per the publisher's Q3 2021 Consumer Survey, Brazilian travelers typically enjoy sun and beach holidays (73%), VFR (49%), cultural (27%), multi-stop trips (24%) and eco holidays (24%).
• Of the 222.1 million domestic tourists in Brazil in 2021, more than half (55%) were for leisure, representing 122.3 million leisure tourists, an 81.9% YoY increase from the previous year. Prior to COVID-19, domestic leisure tourists reached 151.5 million in 2019, following strong growth (CAGR 2016-19: 3.6%).
• Total outbound expenditure is projected to reach $26.4 billion by 2025, growing at a CAGR of 16.7% between 2022 and 2025, according to the publisher forecasts. There is an opportunity for international shopping destinations to attract the Brazilian source market, due to high taxes levied on imported luxury goods.
• Defying the global travel trends, affordability and accessibility are not the primary factors influencing destinations for Brazilian travelers. According to the publisher's Q3 2021 Consumer Survey, just 49% of Brazilian respondents consider affordability as a factor when deciding where to go on holiday, compared to the global average of 58%.
• According to the publisher's Traveler Spending Patterns Database, Brazil was the seventh highest spending outbound market with an average expenditure of $2,177.4 per outbound tourist in 2021. This is forecasted to increase to $2,325.1 by 2025. 51% of Brazilian respondents consider accessibility as a factor influencing where to go on holiday, slightly below the global average of 52%.
• The destination mix of Brazilian the source market's top destinations is largely long haul, with European countries such as France, Spain, Portugal and Italy, accounting for four of the top five destinations in 2021.

Scope

• This report is part of the publisher's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Brazilian outbound travel market.