Brazil Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

The E-commerce market in Brazil is expected to grow by 10.10% on annual basis to reach US$62.6 billion in 2024. Medium to long term growth story of E-commerce industry in Brazil promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 8.75% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$56.9 billion in 2023 to reach US$87.6 billion by 2028.
Ever since the pandemic outbreak, the Brazilian B2C e-commerce market has been growing at a consistent rate, and the publisher expects the trend to continue further over the medium term. The growing trend of online shopping in the Brazilian market has also caught the eye of Chinese e-commerce giants, who are now seeking to expand their presence in the Latin American market.

The growing competitive landscape is also driving the trend of mergers and acquisitions in the sector, as firms seek to improve their product while strengthening their position in the market. Furthermore, e-commerce firms are also raising capital rounds to expand in the Brazilian market. Overall, the publisher maintains a positive growth outlook for the B2C e-commerce industry in Brazil over the next three to four years.

Firms are entering into acquisition deals to grow their presence in the Brazilian e-commerce market

The e-commerce industry is poised for strong growth over the next three to four years in Brazil. Consequently, firms are entering into acquisition deals to grow their presence in the market.

• Nuvemshop, in December 2023, acquired Perfit to enhance its sales and efficiency in marketing campaigns. Perfit is a standout choice for those seeking marketing automation solutions. Their tools make it easy to efficiently manage, segment, and send personalized communications to contact lists or email databases. Furthermore, Perfit also makes use of artificial intelligence to optimize marketing campaigns. The addition of Perfit is, therefore, expected to help Nuvemshop further strengthen its position in the Brazilian market over the next three to four years.
• Shopee, the e-commerce arm operated by Singapore-based firm Sea, also entered into an acquisition deal with Brazilian fintech firm Blu in December 2023. The deal is part of the firm’s strategy to accelerate growth in Brazil. The acquisition will enable Shopee to end its partnership with a local firm through which it currently offers credit to consumers. In Brazil, Shopee has more than 3 million merchants and the firm also gained approval from the central bank to operate as a payment institution in 2022. With a low-cost marketplace strategy, Shopee has been gaining strong popularity among online shoppers in Brazil.

These collaborations are expected to further strengthen the position of Nuvemshop and Shopee in the Brazilian market over the medium term. As the competitive landscape continues to grow, the publisher expects more such acquisition deals to take place in the Brazilian e-commerce industry.

Chinese e-commerce giants are eyeing global expansion, including key Latin American markets

Brazil, alongside other Latin American markets, is offering strong growth opportunities in the e-commerce sector. To tap into the regional market, Chinese firms have announced significant investments in the region, including in Brazil.

• Shein, for instance, has announced plans to make Brazil its export hub for the rest of the region. The firm revealed that it will invest US$150 million in developing a manufacturing network in Brazil. Shein is also planning to expand its network of 336 suppliers to 2,000 manufacturing partners in Latin America over the next three years.
• Shein’s expansion in Latin America comes amid criticism of the Chinese brand for avoiding import taxes, a tactic it has also used in the United States. In Brazil, import taxes are applicable to items valued up to US$50, but with Shein's local manufacturing capabilities, the brand can keep offering affordable domestic shipping.

From the short to medium-term perspective, the publisher expects more global firms, including Chinese giants like Temu and TikTok to increase their investment in the Brazilian e-commerce market. This will drive the competitive landscape, while also supporting the sector growth over the medium term.

E-commerce startups are raising capital to finance regional expansion, including in Brazil, in 2024

To drive market penetration and tap into the growing market size, e-commerce startups are seeking venture capital and private equity funding. This trend is projected to gain further momentum in 2024.

• Zubale, the e-commerce startup, announced that the firm had raised US$25 million in November 2023. The firm is planning to deploy the fresh capital towards its expansion plan in Brazil and Mexico. The firm initially began by connecting gig workers with stores or warehouses to help with tasks like packaging and deliveries. Now, it has expanded its services to provide logistics support and customer-facing software for businesses.
• The firm is now looking to expand its reach beyond grocery stores and pharmacies. It is seeking to tap into clothing stores, pet chains, and electronics chains. In Brazil, the firm has a presence in 40 cities already. The fresh capital will enable Zubale to further speed up its penetration in the fast-growing Brazilian e-commerce market, driving revenue growth for the firm over the medium term.

Going forward, the publisher expects more such e-commerce startups to raise venture capital and private equity funding, thereby aiding the competitive landscape and industry growth over the next three to four years.
This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Brazil. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Brazil.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Brazil.

Scope

This report provides a detailed data-driven look at the Brazil Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Brazil Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Brazil User Statistics and Ratios of Key Performance Indicators

• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Brazil Ecommerce Market Share by Key Players

• Brazil Retail Shopping Ecommerce Market Share by Key Players
• Brazil Travel Ecommerce Market Share by Key Players
• Brazil Food Service Ecommerce Market Share by Key Players

Brazil Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Brazil Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Brazil Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Brazil Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

Brazil Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

• Website Based
• Live Streaming

Brazil Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

• Cross Border
• Domestic

Brazil Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

• Mobile
• Desktop

Brazil Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

Brazil Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

Brazil Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Brazil Ecommerce Consumer Demographics

• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.