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China Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

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    Report

  • 110 Pages
  • February 2024
  • Region: China
  • PayNXT360
  • ID: 5648326
The E-commerce market in China is expected to grow by 6.30% on annual basis to reach US$ 3.10 trillion in 2024. Medium to long term growth story of E-commerce industry in China promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 5.55% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$ 2.92 trillion in 2023 to reach US$ 3.85 trillion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in China. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in China.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in China.

Scope

This report provides a detailed data-driven look at the China Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

China Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

China User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

China Ecommerce Market Share by Key Players

  • China Retail Shopping Ecommerce Market Share by Key Players
  • China Travel Ecommerce Market Share by Key Players
  • China Food Service Ecommerce Market Share by Key Players

China Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

China Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

China Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

China Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

China Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Website Based
  • Live Streaming

China Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

  • Cross Border
  • Domestic

China Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

  • Mobile
  • Desktop

China Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

China Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

China Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

China Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key Ecommerce verticals.
  • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. China Ecommerce Market Size and Future Growth Dynamics
2.1 China Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 China Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 China Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3. China Social Commerce Market Size and Forecast
3.1 China Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 China Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 China Social Commerce - Transaction Trend Analysis, 2019-2028
4. China User Statistics and Ratios of Key Performance Indicators
4.1 China User Statistics, 2023
4.2 China User Statistics of Card Abandonment Rate and Other KPI's, 2023
4.3 China Ecommerce Per Capita and GDP Per Capita, 2023
4.4 China GDP Per Capita Trend Analysis, 2019-2028
5. China Ecommerce Market Share by Key Players, 2023
5.1 China Retail Shopping Ecommerce Market Share by Key Players, 2023
5.2 China Travel Ecommerce Market Share by Key Players, 2023
5.3 China Food Service Ecommerce Market Share by Key Players, 2023
6. China Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 China Ecommerce Market Share by Ecommerce Segments, 2023
6.2 China Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 China Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 China Online Food Service - Gross Merchandise Value Trend Analysis, 2019-2028
6.5 China Media and Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
6.6 China Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
6.7 China Technology Products and Services - Gross Merchandise Value Trend Analysis, 2019-2028
6.8 China Other segment Gross Merchandise Value Trend Analysis, 2019-2028
7. China Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 China Ecommerce Market Share by Retail Shopping Categories, 2023
7.2 China Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 China Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
7.4 China Food & Beverage - Gross Merchandise Value Trend Analysis, 2019-2028
7.5 China Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
7.6 China Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
7.7 China Books, Music & Video - Gross Merchandise Value Trend Analysis, 2019-2028
7.8 China Toys & Hobby - Gross Merchandise Value Trend Analysis, 2019-2028
7.9 China Auto - Gross Merchandise Value Trend Analysis, 2019-2028
7.10 China Ecommerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
8. China Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 China Ecommerce Market Share by Retail Shopping Sales Channel, 2023
8.2 China Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 China Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
8.4 China Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
9. China Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 China Ecommerce Market Share by Travel and Hospitality Categories (%), 2023
9.2 China Air Travel - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 China Train & Bus - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 China Taxi Service - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 China Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 China Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2019-2028
10. China Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 China Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 China Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023
10.1.2 China Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.1.3 China Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 China Air Travel Market Share by Sales Channel
10.2.1 China Air Travel Market Share by Sales Channel, 2023
10.2.2 China Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.2.3 China Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 China Hotels & Resorts Market Share by Sales Channel
10.3.1 China Hotels & Resorts Market Share by Sales Channel, 2023
10.3.2 China Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.3 China Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 China Taxi Service Market Share by Sales Channel
10.4.1 China Taxi Service Market Share by Sales Channel, 2023
10.4.2 China Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.3 China Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 China Other Segment Market Share by Sales Channel
10.5.1 China Other Segment Market Share by Sales Channel, 2023
10.5.2 China Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.3 China Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
11. China Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 China Market Share by Online Food Service Sales Channels, 2023
11.2 China Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
11.3 China Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2019-2028
12. China Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 China Market Share by Media and Entertainment Sales Channel, 2023
12.2 China Streaming Services - Gross Merchandise Value Trend Analysis, 2019-2028
12.3 China Movies & Events - Gross Merchandise Value Trend Analysis, 2019-2028
12.4 China Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
12.5 China Ecommerce Other - Gross Merchandise Value Trend Analyses, 2019-2028
13. China Ecommerce Market Size and Forecast by Engagement Model
13.1 China Ecommerce Market Share by Engagement Model, 2023
13.2 China Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2019-2028
13.3 China Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2019-2028
14. China Ecommerce Market Size and Forecast by Location
14.1 China Ecommerce Market Share by Location, 2023
14.2 China Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
14.3 China Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
15. China Ecommerce Market Size and Forecast by Device
15.1 China Ecommerce Market Share by Device, 2023
15.2 China Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
15.3 China Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
16. China Ecommerce Market Size and Forecast by Operating System
16.1 China Ecommerce Market Share by Operating System, 2023
16.2 China Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2019-2028
16.3 China Ecommerce Android - Gross Merchandise Value Trend Analysis, 2019-2028
16.4 China Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2019-2028
17. China Ecommerce Market Size and Forecast by City
17.1 China Ecommerce Market Share by City, 2023
17.2 China Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 China Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.4 China Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2019-2028
18. China Ecommerce Market Size and Forecast by Payment Instrument
18.1 China Ecommerce Market Share by Payment Instrument, 2023
18.2 China Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.3 China Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.4 China Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
18.5 China Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.6 China Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
18.7 China Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
18.8 China Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2019-2028
19. China Ecommerce by Consumer Demographics
19.1 China Ecommerce Market Share by Age Group, 2023
19.2 China Ecommerce Market Share by Income Level, 2023
19.3 China Ecommerce Market Share by Gender, 2023
20. Further Reading
2.1 About the Publisher
20.2 Related Research

Companies Mentioned

  • Alibaba's 1688
  • Amazon
  • JD.com
  • Taobao
  • Tmall
  • Xiaohongshu
  • Daojia
  • Ele.me
  • Meituan Waimai
  • Sherpa's
  • Didi Chuxing
  • Meituan
  • Qunar
  • Tongcheng Travel
  • Yidao Yongche

Table Information