This report covers the most important trends that are reshaping the way people experience games: the metaverse, web 3, cloud gaming, extended reality, and virtual influencers. Asia is at the forefront of gaming and is leading way in the implementation and adoption of emerging technology.
Numerous companies and investors are developing toward NFTs and blockchain games, say their games embrace the metaverse, and predict cloud gaming is the way of the future. We examine the current stage of implementation of these critical themes in the games markets of Asia and MENA along with their future impact and identify opportunities for growth and investment through 2026.
For each trend, the report details:
- Overview
- Impact on gaming
- How the trend will evolve
- Games, franchises, and IP
- Leading companies
- Infrastructure and components
- Key drivers
- Opportunities and challenges
- Business models
- Investments in the sector
- Case studies
Table of Contents
1. Executive Summary
2. The Metaverse Overview and Definition
- Notable Metaverse Companies in Asia
- Gaming and the Metaverse
- The Approach to Metaverse Games
- Case Studies: Popular Metaverse Games in Asia
- China’s Investment and Support for the Metaverse
- How the Metaverse Will Evolve
- Building Blocks of the Metaverse
- Opportunities and Challenges in Asia
- Key Takeaways
3. Web 3 Games Overview and Definition
- Notable Blockchains for Gaming
- Current State of Web 3 Games
- Web 3 and Gaming Trends
- Business Models
- Notable Web 3 Game Companies in Asia
- Notable Web 3 Game Titles in Asia
- Transactions in Asia’s Web 3 Gaming Sector
- Web 3 Regulations and Development by Market
- Case Studies: Popular Web 3 Games in Asia
- Opportunities and Challenges in Asia
- Key Takeaways
4. Cloud Gaming Overview and Definition
- Asia’s Cloud Gaming Ecosystem
- Notable Cloud Gaming Platforms in Asia and Mena
- Key Drivers for Cloud Gaming
- Infrastructure for Cloud Gaming
- Business Models
- Cloud Gaming in China
- New Dynamics for Cloud Gaming
- Opportunities and Challenges in Asia
- Key Takeaways
5. Extended Reality Overview and Definition
- Extended Reality Required Infrastructure
- Leading AR Games in Asia
- Leading VR Games in Asia
- Business Models
- XR Gaming Trends in Asia
- Case Study
- China’s Unique XR Market
- Opportunities and Challenges in Asia
- Key Takeaways
6. Virtual Influencers
- Virtual Influencers Overview and Definition
- Japanese Companies Leading the VI Industry
- Japan’s Biggest Vtuber Agencies
- Business Models
- Notable Virtual Influencers Popularity Landscape
- Leading Japan-Based VIs
- Leading English-Speaking Vis From Asia-Connected Agencies
- Leading China-Based VIs
- Leading Korea-Based VIs
- Other Leading Vis in Asia
- Virtual Influencers and Asia’s Game Industry
- China’s Virtual Influencers Industry
- Opportunities and Challenges in Asia
- Key Takeaways
Companies Mentioned
- 111%
- Abu Dhabi Gaming
- Activ8
- Activision Blizzard
- After the Fall
- AIS
- Alibaba
- Alien Worlds
- Amazon
- Animoca Brands
- AnyColor
- Aogiri High School Club
- Apple
- ATTARIUS Network
- Ava Labs
- Avalanche
- Axie Infinity
- Bandai Namco
- Beat Games
- Beat Saber
- Bilibili
- Binance
- Binance Coin
- Blacknut
- Blade and Sorcery
- block.one
- Boneworks
- Brain Warp
- Brave Group
- ByteDance
- Capcom
- Chengdu YiJi Culture
- China Mobile
- China Unicom
- Chunghwa Telecom
- Cisco
- Coinbase
- Com2uS
- Cover
- Crabada
- Create One
- Crypton Future Media
- CryptoSpells
- Decentraland
- Defi Land
- Dfinity
- Double Jump Tokyo
- DouYin
- Douyu
- Dragon Quest Walk
- Dying Light 2
- Electronic Arts
- Enjin
- EOS.IO
- Ericsson
- Ethereum
- Ethereum Foundation
- F1® 22
- FactBlock
- FarEasTone
- Fight Legends
- Fortnite
- FTP Aptech
- FTX
- G1 Dash
- Gaijin Entertainment
- GeForce Now
- Genshin Impact
- Gods Unchained
- GREE
- Guilded
- GuildFi
- GungHo
- Haegin
- Hakuhodo DY Holdings
- Half Life: Alyx
- Hami
- Hello Games
- Hololive
- HP
- HTC
- Huanhe
- Huawei
- Huya
- IBM
- Illuvium
- Immutable
- Immutable X
- Imperium Empires
- IMVU
- Independent
- Ingress Prime
- Intel
- Internet Computer Protocol
- Iskra
- Jam City
- Jelly Squish
- Joycity
- Jurassic World Alive
- KBW
- KDDI
- Kinetic Games
- Konami
- Krafton
- KT
- Kunitori Gassen
- League of Ancients
- League of Kingdoms
- Lenovo
- Let’s Catch Monsters Together
- LGU
- Lilith Games
- LINE Studio
- Loco
- Loco, Rooter
- Lotte Home Shopping
- MAHA5
- Medabots
- Meta
- Meta Mask
- Meta Wheels
- Metawhale
- Microsoft
- miHoyo
- Mining Network
- MIR 4
- Mithotech
- MOBOX
- mod.io
- ModDB
- Monster Hunt Mobile
- Mugen Live
- My Crypto Heroes
- My Defi Pets
- Naver Z Corp
- Nazara
- Ncore Games
- Neowiz
- NetDragon
- NetEase
- Netmarble
- Nexon
- Next Games
- Next Generation
- Niantic
- NicoNico
- NIJIGEN
- NIJISANJI
- Nike
- Nintendo
- No Man’s Sky
- Nokia
- Now.gg
- NVIDIA
- Oceanus Media Global
- Oculus
- ONMIND
- Paiduidao
- Palette Project
- Perfect World
- Phasmophobia
- Pikmin Bloom
- Pizza Game
- Planet IX
- Pokémon GO
- Polka Fantasy
- Polygon
- Polygon Project
- Pro Gamer DAO
- Prospector
- PUBG Mobile
- PULSE9
- Quanmin Time
- Radio Caca
- Razer
- Redice
- Refract
- RIOT Music
- RMA
- Roblox
- ROK Capital
- Ronin
- Saga Tarot
- Samsung
- Scarlet Nexus
- SIDUS Studio X
- SK Telecom
- Sky Mavis
- Softstar Entertainment
- Solana
- SolChicks
- Spartan Poker
- Spider Tank
- Square Enix
- StarHub
- Start
- Stress Level Zero
- SUBLIME
- Super QQ Show
- Suzhou Dayu
- Swift Blowout
- Tales of Arise
- Techland
- Tencent
- Texas Hold’em
- The Sandbox
- The Solana Foundation
- The Walking Dead: Our World
- Thetan Arena
- Three Squirrels
- ThunderCore
- Tiktok
- Troy Guild Games
- Truemove
- Twilight Pioneers
- Twitch
- Ubisoft
- Ubitus
- Uma Musume
- Upland
- Valve
- Vertigo Games
- Virtual Esports Project
- Virtual Human Power
- VirtuaReal Star
- VirtuReal
- Vive
- VNG
- Vortex
- VR Chat
- VShojo
- Vsinger
- VV Entertainment
- War Thunder
- WaX
- Wemade
- White Star Capital
- Wrap Frog
- Xiaomi
- Xingtiao Cultural Creation
- Yahaha Studios
- YahooTV
- Yenz Production
- YG KPLUS
- Yield Guild Games
- Yo-Kai Watch World
- YouTube
- Yowa
- Yue Hua
- ZEPETO
- ZTE
