Digital Marketing Software Global Market Report 2024

The digital marketing software market size has grown rapidly in recent years. It will grow from $79.07 billion in 2023 to $94.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. In the historical period, the growth can be credited to the emergence of online platforms, advancements in data analytics, the widespread proliferation of mobile devices, the influence of social media, and the trends of globalization and market expansion.

The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $203.49 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. During the forecast period, the expected growth is linked to the expansion of e-commerce, an increased emphasis on privacy and compliance, the growing prevalence of video marketing, the emergence of new marketing channels, and integration with CRM and sales tools. Notable trends predicted in this forecast period encompass the integration of AI and machine learning, a surge in digitalization, technological advancements, the adoption of multi-channel marketing strategies, and an intensified focus on enhancing customer experience (CX).

The digital marketing software market is anticipated to experience growth in the foreseeable future, driven by the increasing popularity of location-based, video, and social media advertising. Location-based advertising involves delivering targeted ads to consumers based on their geographical location. Social media platforms such as Facebook and Instagram provide options for location-based advertising, enabling businesses to target users using their location data. Social media's visual nature allows individuals to establish a visual identity, leading to enhanced brand exposure across expansive audiences. The sales and marketing section plays a vital role in its digital transition. According to Hootsuite, a Canada-based software company, in April 2023, over 4.74 billion people worldwide used social media, reflecting a 4.2% increase in social media users in 2022. Hence, the surge in popularity of location-based, video, and social media advertising continues to propel the digital marketing software market's growth.

The expansion of internet penetration is a key factor propelling the growth of the digital marketing software market. This growth is closely linked to the widespread use of smartphones and the escalating influence of social networking sites. As more individuals join the online community, digital marketing software becomes a gateway to an extensive and diverse audience, breaking through geographical constraints. Marketers can precisely target specific demographics, interests, and behaviors, optimizing the effectiveness of their campaigns. According to DataReportal, a Singapore-based online reference library, the USA witnessed a 92.0% internet penetration rate in 2022, marking a 2.8% increase and reaching 8.4 million new internet users between 2021 and 2022. Similarly, the UK experienced a 98.0% internet penetration rate in 2022, showing a 0.4% growth and attracting 300 thousand new internet users between 2021 and 2022. Consequently, the rising demand for digital marketing software aligns with the expanding trend of internet penetration.

Key players in the digital marketing software market are actively pursuing technological innovation, exemplified by companies such as Globant, which introduced Globant Create. This innovative technology is designed to empower brands by seamlessly integrating AI and technology into creativity and marketing strategies. Globant Create operates as a comprehensive studio, blending creativity, marketing, and media with cutting-edge technologies such as AI and data. The result is the development of full 360 marketing strategies that cater to the evolving landscape of digital marketing. Launched by Globant, a prominent New York-based software development company, in May 2023, Globant Create aims to offer novel approaches to surprise and engage both existing and potential customers. With the ever-changing technological landscape and the rapid growth of AI-driven digital products, customer expectations for exceptional digital experiences have soared across various sectors. Globant Create addresses these expectations by providing a full-funnel service, tackling all digital marketing-related challenges and positioning itself as a comprehensive solution for all marketing needs.

Prominent players in the digital marketing software market are at the forefront of technological innovation, introducing groundbreaking solutions such as self-serve marketing communications platforms. These platforms enable brands to harness the power of technology for both creative and marketing purposes. Self-serve marketing communications platforms (SMPs) are cloud-based software solutions designed to give businesses, regardless of size, the autonomy to manage their marketing communications without depending on specialized agencies or designers. In a notable development in August 2023, Bharti Airtel, a telecommunications provider based in India, unveiled Airtel IQ Reach. This platform is specifically crafted to empower small and medium-sized businesses (SMBs) to orchestrate targeted customer engagements through personalized communications, all achieved in a cost-effective manner.

In a strategic move in November 2021, Intuit Inc., a business software company headquartered in the US, acquired Mailchimp for an undisclosed sum. This acquisition enhances Intuit's portfolio by incorporating additional capabilities, aiming to provide a cutting-edge, end-to-end customer growth platform tailored for small and mid-market businesses. Mailchimp, the all-in-one digital marketing company based in the US, now becomes a key component of Intuit's broader vision for comprehensive solutions in the realm of customer growth.

Major companies operating in the digital marketing software market report are Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Etison LLC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., MarketBright Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

North America was the largest region in the digital marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital marketing software encompasses a variety of solutions, including CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, and other tools. CRM software is specifically designed to manage a company's relationships and interactions with both current and potential customers. By maintaining a record of audience data, CRM software contributes to enhancing digital marketing campaigns. These solutions offer two types of services, such as professional services and managed services, and they can be deployed through either cloud or on-premises models, catering to both large enterprises and small to medium enterprises (SMEs). Various industries utilizing digital marketing software span across BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and IT, travel and hospitality, along with other sectors.

The digital marketing software market research report is one of a series of new reports that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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