Apple Sauce Market - Forecasts from 2022 to 2027

The Apple sauce market size is expected to grow at a compound annual growth rate of 9.63% over the forecast period to reach a market size of US$6.128 billion in 2027, from US$3.200 billion in 2020.

The increasing global population and rural to urban migrations are poised to influence the applesauce market growth all over the world, which also paves the way for the adoption of new trends and is anticipated to further drive the demand for applesauce where it hasn’t been a traditional constituent of one’s diet. This is also partly because rural to urban migration leads to an increase in disposable income. This has resulted in a shift away from traditional consumption and an upswing in adopting the means of living that are normally endemic to urban areas or developed economies.

In view of the above, it should be noted that 1.7 billion people i.e. around 23% of the world population, live in cities and around 45 world’s population resided in rural areas which is expected to fall by 40% by 2030 as per the United Nations (UN). Thus, facilitating increased sales over eCommerce channels, which were already in the order of 25 trillion USD in 2018 and were equivalent to 30% of the global GDP (gross domestic product) in that particular year, according to UNCTAD. Further, the value of B2B eCommerce was $21 trillion.83% of all eCommerce, and that of B2C eCommerce was $4.4 trillion. The top three countries which occupied B2C sales were China, the United States, and the United Kingdom. Furthermore, cross-border B2C e-commerce sales were estimated to be%404 billion in 2018 The effects of rapid urbanization also lead to the receipt of better education, which automatically results in the capacity of ahigh-income generation as well as a conscientious investment in personal nutrition through the means of products that are derived from natural ingredients like applesauce among others.

Moreover, the emerging economies and promising online retail infrastructure are expected to augment the sales of apple sauce during the next few years. The consumer goods industry of newly industrialized countries is witnessing an increased presence of online retailers that are facilitating the growth of food products like condiments and preserves, apart from factors like the growing middle-income group and the rising population of working women. In the case of China, in comparison with their predecessors, today’s consumers are seeking out the quickest and the most convenient methods to meet their demands, facilitated by the ability to purchase through mobile payment apps like AliPay and WeChat Pay. Besides, global companies with data-driven operations are leveraging consumer preference data, which is obtained from various digital platforms, to better understand customer segments and consequently target the same, which has driven better placement of products and marketing strategies, satisfactorily meeting customer expectations.

The upward trend in organic production is expected to contribute to the applesauce market pertaining to the organic segment. This would lead to the organic segment of the market holding a substantial share. From the perspective of the global market for organic food and beverages. Reportedly, the EU’s organic farmland has more than doubled in the last decade, with 500,000 hectares of land being converted each year into organic production. Spanning the EU 28, reportedly in 2018, the area covered for organic farming was in the order of 13.4 million hectares, which corresponds to 7.5 % of the total utilized agriculture area of the aforesaid area. Pastures and meadows accounted for 44% of EU organic agricultural land, 11 % of organic production was represented by permanent, and the remaining 11% was represented by arable crops.

The EU member states like Austria, Estonia, as well as Sweden reportedly have smaller agricultural and organic shares above 20% of the total agricultural land. Organic production is between 7 % and 15 % for the top agricultural producers, with Italy at 15.2%, Spain at 9.3 %, Germany at 7.3 %, and France at 7 %. The consumption of organic products in the EU has reportedly increased during the past few years. In 2017, the global organic food and drink market was to the tune of US$ 108 billion, with the United States accounting for 47 % of the global market, followed by the EU, with 37%. Moreover, in the last ten years, the size of the EU organic market has reportedly doubled and continues to grow at a significant pace, as evidenced by the increase by the increase of 11 2017 compared to 2016. Particularly in the case of the EU, the current legal framework governing organics in the region is that of Council Regulation (EC) No. 834/2007. The regulation reportedly delineates the principles and objectives of organic agriculture in the EU and reportedly updates general production rules and explicates the EU's organic production standards, control system, and labelling requirements. In 2018, the text of the new EU Regulation on Organic Production and Labeling of Organic Products (Regulation (EU) 2018/848) was adopted by the European Parliament and the Council of the European Union. This was the outcome of a legislative process coupled with negotiations that lasted for four years.

Nevertheless, an appeal for a one-year deferment of the implementation due to the COVID-19 crisis by the Agricultural Committee in the European Parliament has been requested, to reportedly facilitate a smooth transition and enable competent authorities, control bodies, and organic operators to have adequate time at their disposal. The decision is reported to be taken by this fall. The regulatory changes brought about by the new regulation are applicable to both the production of organic products in the European Union and imports of organics. Furthermore, under this rule, flavorings will be regarded as agricultural ingredients. This means that the maximum permissible number of conventional flavorings in an organic product, together with all other non-organic ingredients, shall not exceed 5 % of the total agricultural ingredients. This regulation also seeks to limit the use of additives and processing aids to produce food, among others, by permitting only specified products and substances.

Key Development

The Vermont Village Brand of Organic Apple Sauce and Apple Cider Vinegars is Stonewall Kitchen's third acquisition in two years.

Impact of COVID-19

COVID-19 had a positive impact on the market for apple sauce. Though the market declined in the first half of something like the pandemic, the overall impact was to ensure the proper running of the apple sauce business in different locations. As customers become more health-conscious and prefer natural or minimal and sugar-free spreads, the demand for a nutritious and healthful sauces that is free of chemicals and additives and can be eaten by all age groups.

Apple Sauce Market Segmentation:

By Type

• Sweetened
• Unsweetened

By Nature

• Conventional
• Organic

By Packaging

• Pouches
• Jars
• Cups

By Distribution Channel

• Offline
• Convenience Stores
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• Spain
• United Kingdom
• Italy
• France
• Middle East and Africa
• UAE
• South Africa
• Asia Pacific
• China
• Japan
• Australia
• India