Avocado Market - Forecasts from 2022 to 2027

The global avocado market is expected to grow at a CAGR of 5.78% over the forecast period to reach a total market size of US$21.050 billion by 2027, increasing from US$14.202 billion in 2020.

These bright green fruits are often called alligator pears or butter fruit and, in recent years, have been extensively used as ready-to-go ingredients in all sorts of dishes. With high nutritional value in terms of low sugar content and high fibre content, avocados are embraced by the majority of the population in developed economies. Today, a major component of a healthy lifestyle includes the intake of nutritious foods, which can help to prevent diseases. The vitamins, healthy fats, and minerals in avocados help prevent diseases such as cancer, arthritis, inflammation, and even depression.

Latin America and the Caribbean are the leading avocados-producing regions

The advantage of tropical weather conditions, along with its proximity to the United States (one of the largest markets for avocados), has resulted in the formation of the export-oriented market in the region. The production and trade of avocados are expected to increase on account of rising disposable income and growing consumer awareness in different parts of the world. However, changing climatic conditions are restraining the region's production potential as small island states are experiencing the destructive effects of growing frequent tropical storms. Besides, avocado production in the region is heavily impacted by the weather conditions and hence, shows yearly variations.

Growing popularity among the millennial population

Avocado is considered an ideal food for teenagers on account of its rich food content and composition as a healthy snack. With the growing health awareness among the young population, its popularity is expected to grow among the millennial population in the coming years further. The growing working population in various parts of the world is expected to drive the market's growth during the forecast period. For instance, according to the World Bank analysis, the population aged fifteen to sixty-five as the percent of the total population in Mexico and Brazil has increased from 63.23% and 67.35% in 2007 to 66.39% and 69.73% in 2019, respectively.

In addition, expanding the retail food business coupled with the growing product launches of avocado-based products such as dips in fast food retailing giants is further anticipated to boost the demand for avocados over the forecast period. For instance, according to the United States Department of Agriculture (USDA), the consumer food service industry in Mexico has been experiencing growth over the last five years. With the growing, fast-paced lifestyle in the major biggest cities, the HRI sector is expected to advance at a significant rate creating ample opportunities for avocado producers in the country.

Environmental factors are expected to restrain the growth of the market during the forecast period.

Due to the growing popularity of avocados, there has been an increasing demand over the past few years, resulting in a rise in avocado prices, making it more economically valuable than other tropical fruits. As a result, the commercial business of avocados is gaining popularity, consequently leading to deforestation, which is now becoming a major environmental issue in the world's largest avocado-producing country Mexico. Avocado orchards are also affecting the wildlife in many tropical regions. They require twice as much water as the fairly large forest requires, and with the growing deforestation avocado business is now under scrutiny. Furthermore, the extensive avocado farming in Mexico is causing water shortages, biodiversity, and even earthquakes causing environmental havoc.

Expanding e-retail business

In recent years, the e-retail business has witnessed an exponential increase in sales. The development and growth of online shopping, along with the rapid speed of urbanization in various developing economies around the globe, are projected to propel market growth opportunities over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet also increases, which drives the growth of e-commerce platforms which is also opening the scope of distribution of avocado-based products, which further directly boosts the demand for avocados. Furthermore, the diversity of features, including value-added services, such as discounted prices, cash-on-delivery, and cashback offers, offered by e-retailers are expected to promote the growth of online channels over the forecast period. Furthermore, according to the World Bank, individuals using the internet as the percent of the total population in China, India, and Indonesia has increased from 34.3%, 7.5%, and 10.92% in 2010 to 56.12%, 40.13%, and 39.05% in 2018.

Regional Analysis

By geography, the global avocado market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is expected to hold a significant share in the market owing to the presence of major players coupled with the growing number of product launches in the region. In addition, growing awareness regarding the health benefit of avocado is further anticipated to boost the growth of the market in the region. However, most avocados are produced domestically in California, but with the changing weather conditions, the production also changes, leading to higher dependence on Mexico for import. The European region is home to Hass avocado-consuming population, and with the increasing product launches, the market is expected to witness significant growth in the coming years.

Market value/supply chain

The dynamic market section of the report also analyses the cost economies and supply chain management of the avocado market. By production, the market is concentrated as the top nine countries hold more than seventy percent of global production. Mexico is the leading avocado-producing country with nearly 33% share, followed by Indonesia, Brazil, and the United States. While Chile is one of the major exporters globally and the United Kingdom, France, and the United States are the leading importer in the world. Small farm holders in the major developing producing countries have been traditionally locked due to challenges such as poor quality, inconsistent supply, and small volume, which have fueled their endless cycle of poverty. Since most of the farmers hold few trees, therefore, the whole army of collectors is employed to collect, harvest, and sell them to the district wholesaler collection centers, which hold significant importance in the whole value chain process. Furthermore, the wholesalers and other traders' union avocados are directly sold to the final distribution channel, including supermarkets, shops, hawkers, and food catering businesses.

Recent update

• January 2020, Harvard Management Company (HMC) acquired a small stake in Westfalia Fruit International (WFI), which is a leading supplier of fresh fruit and related value-added products in the international markets.
• In March 2020, a US-based producer of coconut-based products, NACO, released a new Vegan Coconut Avocado Mayo aiming to create a healthy and tasty alternative to mayonnaise.
• In May 2020, SAN FRANCISCO-based company The Naked Market introduced AvoCrazy, a new plant-based avocado puff snack that is gluten-free, vegan, and non-GMO.
• In February 2020, McCormick & Co launched Avocado-flavored mayonnaise and buffalo ranch barbecue sauce to cater to the growing demand.
• In June 2020, the Viavi Avo brand of the Cream of the Crop launched a partnership with Afrupro to strengthen the supply chain of the business.
• February 2020, at Natural Products Expo West in Anaheim, CA, the newly launched plant-based snack brand, BranchOut, debuted the first avocado chip, which is made from real, dried avocado slices.
• In August 2019, Black & Green introduced India’s first extra virgin Avocado oil to meet the demand for healthy oil by the customer in the country.
• In March 2021, Avocados From Mexico (AFM), one of the top avocado sellers in the United States, announced the launch of Avocado Nation Studios, the company's latest digital innovation that employs data intelligence to provide forecasts, recommendations, and personalized content tailored to each viewer. The platform, which features exclusive videos produced by a network of content creators, offers new and exciting ways to interact with the brand.
• In March 2021, Apeel announced an expanded partnership network comprised of over twenty avocado industry leaders in the United States, South America, and Europe who use Apeel's plant-based protection. According to the announcement made by the company, new partners will join Apeel's existing global network to offer year-round supply, longer-lasting internal and external quality, and tangible sustainability gains to supply chain stakeholders.
• In April 2022, Westfalia formed a new joint venture company with Sam Agri to supply Hass and other avocado variants to Indian consumers. West In Avo India will be supplying the locally produced avocados and avocados from Westfalia's global network of farms to local retailers and wholesale markets.

COVID-19 Insights:

COVID-19 had a positive impact on the global avocado market. Amid the pandemic, consumers became more health and hygiene conscious. Consequently, they began to spend on a healthy diet, including fruits and vegetables. Packed with large amounts of fibres, monosaturated fats, and vitamin C, avocado similarly witnessed high demand.

Competitive Insights

Prominent/major key market players in the global avocado market include Calavo Growers, Inc., Del Rey Avocado Company, Inc., Westlake, Westfaliafruit, Mission Produce Inc, and Avehass, among others. The number of players in the avocado market is restricted and is growing with the opportunity to generate significant revenues because of growing demand in various parts of the world. The players in the global avocado market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered, along with the recent deals and investments of these important players in the global avocado market.

Segmentation:

By Type

• Hass Avocado
• Bacon Avocado

By Industry

• Food and Beverage
• Cosmetic

By Distribution Channel

• Online
• Offline
• Convenience stores

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Chile
• Europe
• Germany
• Spain
• United Kingdom
• Italy
• Netherlands
• France
• Middle East and Africa
• South Africa
• Kenya
• Asia Pacific
• China
• Japan
• India
• Australia
• Indonesia
• Thailand