Adaptogens Market - Forecasts from 2022 to 2027

Adaptogens Market is expected to grow at a CAGR of 7.45% to reach US$4,828.720 million in 2027 from US$2,920.654 million in 2020. Adaptogens are non-toxic plants used as a resistor to stress in a body. It works to relieve different types of stress, such as biological, chemical, or physical. The roots and herbs have been used since ancient times, especially in countries like China and India. It is used as a healing source in Ayurvedic and Chinese traditions. Some types of adaptogens, such as holy basil, are consumable and used as a specific part of a meal. Some are used in beverages like teas and are consumed as a supplement. Stress is one of the pressing problems in today’s life. With the advent of the adaptation of modern lifestyles, the rate of stress in an individual is also surging. Athletes also use adaptogens to relieve mental pressure, which helps in the overall form and performance of the athlete. Companies are investing a substantial sum of capital into this product.

The surge in the Innovation, Transparency, and Brand-Building of the product

Companies are investing a significant sum of capital into the R&D and innovation of the adaptogens product. There is a specific need to build trust and transparency among consumers. Investments and brand building will help manufacturers gain a competitive edge. There is a surge in consumer preferences and awareness of the product that the individual is consuming. Innovation is the key to enhancing and introducing novel products in the market.

The ayurvedic sector will have an imperative role as the usage of adaptogens was well discovered in ancient times. There has been a surge in the usage of adaptogens in the food and beverage industry as more consumers are using the product in their meals or as a supplement in their drinks. There is a need for creative marketing strategies to build trust and awareness among consumers. The companies regularly enhance and build more production facilities to accommodate the consumers' demands. A considerable number of consumers are drifting away from pharmaceutical and medical products as those products are not giving the desired results to them. Adaptogens are used to cure renal, cardiovascular, and digestive problems. There has been a surge in the awareness of consuming novel and safer medicinal herbs used to maintain endocrine homeostasis. There are considerable advantages of using medicinal herbs related to a better and healthier body.

Covid-19 Impact

According to NCBI, adaptogens to treat long Covid-19 symptoms patients have helped the market grow. A study was conducted on long Covid-19 symptoms patients to check the efficacy of adaptogens in treating Covid-19. It showed significant improvements in patients' cognitive patterns, opening the door for adaptogens to be used as a treatment for long Covid-19. Thus, during the outbreak, where the supply chain was disrupted and impacted growth, the use of adaptogens in disease treatment created new opportunities.

Adaptogens are used as a substitute for CBD.

Cannabidiol, also known as CBD, is used to relieve stress and pain, enhance digestion, and surge the mental focus of the brain. There has been substantial use of CBD-based products in tinctures, beverages, and yoga apparel, registering significant growth in the CBD industry. However, there are considerable advantages of adaptogens-based products that are expected to become a substitute for CBD-based products. Adaptogens are known for their stress-relieving applications and other medical properties expected to drive the adaptogens demand in the coming years.

Market Frontrunners

• Based on nature, the organic segment holds a significant share in the market. This is due to natural herbs as a supplement in the food and beverage segment or their use in the cosmetics and pharmaceuticals segment. Natural herbs are widely popular among consumers as it is consumed to relieve stress in the body. The synthetic segment is also expected to grow at a decent rate in the coming years.
• Based on the source, Ashwagandha and Ginseng hold a major share in the market. Ashwagandha is taken as an extract after the meal, and it is used to lower blood pressure, cure anxiety and stress, and enhance the body's immunity. Ginseng is consumed for its antioxidant properties, helps regulate blood pressure, and is also used to treat problems related to erectile dysfunction. It is also used in the relaxation of muscles. Other source-based herbs are also expected to register a decent growth rate in the coming years.
• Based on the applications, the food and beverage segment holds the major share in the market because of the usage of adaptogens in meals and as a supplement. Adaptogens are used in the beverage segment; a small content of an extract is put into the beverage, such as tea or milk, to be consumed as a supplement. Various types of adaptogens are consumed with the meal. The pharmaceutical segment will also register considerable growth because of the usage of adaptogens for medical applications. The sports nutrition segment is also expected to register substantial growth because adaptogens are used to relieve mental stress. Demand for the product is surging among athletes as the product enhances immunity which helps in the overall performance in a game. The animal nutrition segment will also register decent growth.

Distribution Channel

The offline segments hold a major share in the market. Hypermarkets and supermarkets are registering significant growth in the market. Bigger retailers such as Walmart have connected directly with the manufacturers. They are diversifying their marketing strategies and reevaluating their supply chains.

Regional Analysis

North America holds a major share of the market. The reason is due to the rise in consumer preferences, and consumers are diversifying their options to purchase natural-based products. The Asia Pacific also holds a considerable share in the market as there has been a surge in Ayurvedic products and the presence of notable players in the region. Adaptogens have been used in the Asian region since ancient times. Europe will also hold a decent share of the market in the coming years.

Challenges in the Adaptogens Market

There is a critical challenge in the market due to regulatory considerations by governments worldwide. Manufacturers have to comply with strict regulatory standards and avoid overstepping regulations. Companies have to innovate strategies as there is a significant surge in demand for adaptogens-based products.

Competitive Analysis

Some of the major players are: Nutra Industries Inc., Xian Yuensun Biological Technology Co. Ltd., Organic India, PLT Health Solutions, Inc., Amax NutraSource, Inc., Changsha Organic Herb Inc, NutraCap Labs, Xi’an Green Biotech Co. Ltd., MB-Holding GmbH & Co. KG, REBBL Companies have to invest substantial capital into the product development to keep up with the demand. Local farmers have a significant share in the market. Brand building and collaborations are required to have a competitive advantage. E-Commerce and awareness programs are essential to building trust among consumers.

Market Strategies And Launches

Organic India launched its Chamomile Tea and Tulsi Detox Kawah in 2021, as tulsi is one of the finest adaptogens which treats the body inside out. Its widely accepted, and it can cope with stress. Furthermore, the Chamomile helps treat the nervous stress, re-regulate endocrine and improve the immune system. The company's strategy to invest in both products will have positive growth in the market of adaptogens.

Beverage Company Rebbl, in April 2019, launched three new organic, extravagant beverages with adaptogenic ingredients like ashwagandha that promote functional benefits. The organisation hopes to improve its economic viability and transparency by partnering with local economies and using eco-friendly and sustainable agricultural practices. Yerba Mate Mint Latte, Hazelnut Chocolate Protein, and Mint Chip Protein are among the new flavours of the "super herb elixirs."

Segmentation

By Nature

• Organic
• Synthetic

By Source

• Ashwagandha
• Astragalus
• Turmeric
• Cordyceps
• Others

By Applications

• Food and Beverage
• Cosmetics
• Pharmaceuticals
• Animal Feed

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• United Kingdom
• Italy
• Middle East and Africa
• UAE
• Saudi Arabia
• Asia Pacific Region
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan