Vegetable Juice Market - Forecasts from 2022 to 2027

The global vegetable juice market was valued at market size worth US$ 35.614 billion in 2020.

Vegetable juice is often made primarily of blended vegetables and is gaining popularity among the millennial population around the globe. Change in consumer taste and preference and adoption of a healthier lifestyle is expected to drive the market's growth during the forecast period. In addition, rising disposable income in developing economies is anticipated to boost the market's growth in the coming years. Also, the food and beverage industry has an ocean of opportunities in packaging and shelf-life enhancement for the processed food industry. There is a direct relationship between the industry and the growth in the processed food industry; the scope of growth also widens up for the disinfection industry. However, stringent government regulations can be one of the biggest challenges for the market. Furthermore, carrot and beetroot juices are gaining popularity on account of the growing consumption of these juices as a part of a normal diet. Also, these juices are a great source of fiber, iron, and vitamin C, which have health benefits, including improved blood flow and lower blood pressure. The advent of vegetable blends has been attracting new players and is positively impacting the industry to a large extent owing to its additional nutritional quantities associated with it. Since these products provide nutritional value additions, they are preferred by a large majority of the population. In many instances, fruit juices are incorporated as a part of the daily breakfast routine as they provide a daily quota of minerals and vitamins in one serving. With an increased number of consumers globally following the trend of healthier lifestyles, the demand for fruit juices has increased tremendously, causing manufacturers to develop new variants.

Safety packaging techniques are boosting the demand for vegetable juice

The demand for the packaging of vegetable juice is expected to increase on account of the convenience and reusability of bottles which led to the development in the consumption of bottled vegetable juice. The growing packaging industry is estimated to propel further the growth rate of the bottled vegetable juice processing market. Furthermore, technological advancements such as automation in relation to packaging equipment are estimated to further aid the growth of advanced solutions during the forecast period. The innovation of packaging technology to boost cost-efficiency is projected to improve the demand for bottled vegetable juice packaging in the coming years. Moreover, product innovation in relation to the application of environmentally friendly packaging materials is poised to propel the growth rate of the packaging materials of packed vegetable juices.

Cold-pressed juice is gaining traction

Cold-pressed technology uses a hydraulic press technique to extract the juice from vegetables and preserve the vitamins, enzymes, and minerals of the product. Rising consumer demand for healthy and nutritious foods results in increased demand for cold-pressed juice. Health-conscious individuals, coupled with the effective health benefits and nutritional products of vegetable juices, are further boosting the demand for juices over the forecast period.

By packaging, bottle form is anticipated to hold a significant share in the market

Vegetable juice has created a significant shift for beverage producers in recent years, and in order to deliver sound and convenient forms of beverage, selecting an effective form of packaging plays an important role. The bottle-filled vegetable juice is easy to handle, resalable, and shock-resistant and also a good way of standing out from the competition on the shelf with a new way in the refrigerated beverage market. Also, bottles are well suited to vegetable juice with high added value. Companies are increasingly investing in product launches to cater to the growing demand for vegetable juice in various parts of the world. Furthermore, two types of bottles that can be used are glass and plastic bottles. Glass bottles have not gained widespread acceptance compared to plastic bottle, which is considered the better alternative. Nevertheless, with the growing environmental concerns market is expected to witness a gradual shift from a plastic form of packaging. Besides, the increasing urban population also increases the demand for vegetable juice. The shift in consumer preference against the use of food preservatives directly drives the market's growth during the forecast period.

Regional analysis

Based on geography, Europe is expected to hold a leading position in the global vegetable juice market. The growing adoption of the modern lifestyle and high-income levels of consumers in the North American and European regions have led to a rise in the demand for on-the-go vegetable juices. In contrast, the Asia Pacific region is anticipated to witness exponential growth because of growing disposable income in countries like China and India, coupled with the rising internet penetration in the region.

By distribution channel analysis

The countries like China and India have secured their status as the global hub for trade and commerce and also provides one of the world's most business-friendly regulatory environment for domestic companies. The online retailing business is now stabilizing into a mature market as consumers today possess advanced internet accessibility in the country. The major online retailing players, such as Amazon, Alibaba, and eBay, are witnessing a significant increase in sales, and grocers around the globe are now stepping up their efforts by investing substantially to provide a wide array of products, better delivery, and services. All such factors are driving the growth of the online retailing business in various parts of the world. Furthermore, COVID-19 impact on the online supply side indicates that the demand for food and consumer products witnesses a significant increase. Consumers today are involved more in online shopping as the time they spend at home increases which are triggering enormous opportunities for e-commerce companies that will further augment the growth of the instant coffee market. Besides, the long-term market is expected to see a positive catalytic impact due to COVID-19 as it is expected to increase the number of internet users.

Competitive Intelligence

The overall vegetable juice industry is highly competitive. It offers various opportunities for new entrants owing to a continuous shift in consumer preferences towards a healthy lifestyle. Also, as consumers are becoming more aware of the health benefits associated with vegetable juice, the overall market growth opportunities are widening for vegetable juice producers in various parts of the world. Besides, in this market, factors such as territorial market size, competition intensity, capacity, development of demand through marketing, and local infrastructure are projected to influence the whole value chain of the product. In addition, companies are directly involved in retailing and are investing in marketing strategies to benefit from the growing market. Furthermore, consumer buying behaviour has been reshaped in recent years with growing varieties, and online retailing discount offers have impelled consumers to prefer online retail. Prominent/major key market players in the global vegetable juice market include Biotta, Dabur, Campbell Soup Company, Naked Juice Company, Suja Life, Evolution Fresh, Ito En, Ltd, and Coca-Cola Company, among others. The number of players in the vegetable juice market is vast. It is growing with the opportunity to generate significant revenues because of growing demand in various parts of the world. The players in the global vegetable juice market are implementing various growth strategies like marketing and online discount schemes to gain a competitive advantage over their competitors in this market. Major market players in the global vegetable juice market have been exhaustively covered, along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies), strategies, key products, and services being offered, along with the recent deals and investments of these important players in the global vegetable juice market.

Recent Developments

• Dabur's premier brand Real Activ debuted fruit and vegetable juice in carton packaging in April 2021 to promote immunity, stomach, and heart health. Apple, Beetroot + Carrots, Spinach + Cucumber, Orange + Carrot, and Fibre + multi-fruit are among the flavors available.
• Nestlé introduced the all-new Orchard Fruit & Veggie Medleys brand in July 2019, which is 100 percent juice with no added sugar.

COVID-19 Impact

Vegetable juice intake has expanded worldwide as a result of the recent COVID-19 epidemic, owing to the health advantages. This was due to the fact that people grew more conscious of their health. There was a shift in consumer purchasing habits. According to a survey released in 2020 by the International Food Information Council Foundation and the American Heart Association, 95 percent of Americans seek healthy food options on a regular basis. In the coming years, the rising consumption of healthy meals and beverages is expected to sway consumer preference toward juices. Consumers chose e-commerce websites over retail stores because they were hoarding fruit and vegetable juice for in-home consumption due to the closing of some retail locations.

Segmentation:

By Type

• Conventional
• Organic

By Packaging

• Bottles
• Carton

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• Spain
• United Kingdom
• Italy
• France
• Middle East and Africa
• UAE
• Saudi Arabia
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Vietnam
• Australia