Frozen Fruit Market - Forecasts from 2024 to 2029

The frozen fruit market is expected to grow at a compound annual growth rate (CAGR) of 6.81%, from US$4.517 billion in 2022 to US$7.163 billion in 2029.

This growth is mainly attributed to the growing popularity of non-seasonal fruits, globally due to their freshness and exceptional nutritional benefits. Moreover, the increasing usage of frozen fruits in bakery products is driving the overall market growth during the forecast period. Manufacturers around the world are making efforts to produce innovative products and to increase the quality and shelf life of their bakery products by using frozen fruits. Frozen fruits are widely used in modern bakery products which include cakes, rolls, jams, muffins, tarts, and jellies.

Additionally, strong demand for non-regional fruits, followed by the growing health awareness is anticipated to further drive the overall market growth. Furthermore, to maintain their immune system, consumers around the globe are concentrating on adding sufficient protein and fruits to their diet, which is resulting in increased sales of frozen fruits. Additionally, growing consumer awareness regarding the improved shelf life of frozen fruits is promoting their adoption and is forecasted to impact the market strongly in the coming years as well.

Further, as per CBI, the Europe import of frozen fruits is rising considerably every year. The leading importers of frozen tropical fruits in Europe are the Netherlands, Germany, Belgium, Poland, France, and the United Kingdom were 23,185 tonnes, 13,803 tonnes, 12,746 tonnes, 10,448 tonnes, 10,912 tonnes, and 5,247 tonnes, respectively in the year 2022.

The rising willingness of consumers to spend on premium food products due to the growing health consciousness worldwide is further enhancing the market growth over the next six years. The adoption of a busy lifestyle among individuals globally has raised stress levels, further resulting in early signs of aging and weak immunity., Hence, this is providing an opportunity for the market players to thrive during the forecast period. Furthermore, the rising adoption of a vegan diet and the rising cognizance of plant-based alternatives are poised to facilitate the healthy market growth of the market in the future.

The growing popularity of frozen fruit products is anticipated to propel market growth.

One of the prime reasons supporting the market growth is the growing inclination towards healthy lifestyle choices and the rising popularity of frozen fruit products. Consumers around the globe are improving their lifestyle choices and are switching toward healthy dietary habits which are expected to augment the demand for frozen fruits during the forecast period.

Moreover, the rising popularity of frozen fruit products is driven by the fast-paced modern lifestyle, which has forced consumers to look for easy and hygienic fruit products that eliminate the conventional hassles and time constraints of traditional cooking. The growing workforce population with busy lifestyles is creating a huge demand for ready-to-eat food products, such as frozen fruits, which are expected to foster overall market growth.

Additionally, increasing demand for non-regional fruits is also contributing to the overall market growth. The rising penetration of the internet has made people familiar with the cultural foods and lifestyles of different regions and countries. Moreover, the CBI Ministry of Foreign Affairs the out-of-home market of frozen fruits (including juice) in Germany shows an increase to 34,690 tonnes in the year 2022 from 34,396 tonnes in the year 2021. Tourists are attracted to capturing stunning aerial images and videos, reflecting the potential for an increase in demand for consumer drones in the years ahead.

Few food products, that are popular in a specific region, have become globally popular owing to their increased availability through all retail channels and their rapid adoption among health-conscious consumers. The most popular frozen fruit among consumers is the banana. It is produced in over 135 countries across tropical and subtropical regions. The large availability of fresh bananas has increased the demand for frozen bananas, which can be used for the preparation of soft serve, milkshakes, chocolate-dipped frozen bananas, smoothies, waffles, and muffins. For instance, Real Frozen Bananas Dipped in Chocolate is a popular product by Pukpip. They are available in three different flavors that are is dark chocolate, milk chocolate, and white chocolate. Growing demand for the aforementioned prepared dishes or servings in the household and commercial sectors is further projected to drive the overall market growth.

The market is projected to grow in the North American region.

The frozen fruit market in the United States is affected by various factors such as increasing crop demand and production requirements. For instance, Florida's share of U.S. citrus output in 2021-2022 is 45.1 million boxes and orange production of 41.1 million boxes in the same timeframe.

In addition, the frozen fruit purchasing decisions of producers are affected by the fluctuations in the global prices that accompany specific crops, including strawberries and raspberries. Furthermore, the growth-enabling agricultural technological developments are also fueling the demand for frozen fruits in the nation.

Besides that, the increasing crop area harvested directly impacts the production of fruits in the nation. For instance, according to USDA, crop area harvested per 1,000 acres in the United States increased from 2,91,429 thousand acres in 2020 to 2,98,863 thousand acres in 2021.

Moreover, California organic product sales were $14.0 billion in 2021, up 16.4 per cent from 2020. Organic cultivation covers more than 2.13 million acres in the state which in turn largely impacts the market. California is the only state in the United States to have a NOP-approved state organic programme. Also, over the last two decades, authorised federal expenditures to assist organic research through USDA initiatives have risen. The mandatory funding allocation for the Organic Agriculture Research and Extension Initiative has increased from $3 million in 2002 to $50 million in 2023.

Product launches in the US frozen fruits market spur innovation, broaden consumer options, and increase brand rivalry, eventually boosting market growth and attracting new customers. Successful launches may improve market share, strengthen retailer relationships, and create new market segments, all while boosting total sales and industry progress.

Key Market Developments:

• February 2022, OUTSHINE®, a brand known for its wholesome frozen fruit bars, introduced new Fruit & Yoghurt Smoothie Pouches, the company's first shelf-stable, take-anywhere snack to help satisfy both kids and adults.
• Additionally, SunOpta Inc., a U.S.-based worldwide pioneer driving the future of sustainable, plant-based foods and drinks, announced the sale of certain frozen fruit assets to Nature's Touch, a Quebec, Canada-based firm. The deal, estimated at $141 million, marks the Company's withdrawal from the frozen fruit industry. The transaction includes the frozen fruit business's key assets, such as facilities in Edwardsville, Kansas and Jacona, Mexico, as well as a considerable amount of frozen fruit inventory. The deal ended on October 12, 2023.

Key Players:

• De Marchi frozen fruits are ideal for a variety of juice, smoothies, jam, ice cream, yoghurt, cake, and sweet filling dishes. They are frozen individually using the IQF (Individual Quick Freezing) technology, which retains fruit qualities.
• Dawtona Frozen is a Polish frozen fruit and vegetable manufacturer that has been in business for 15 years. As one of the few enterprises in Europe with complete control over the production process, the company has its agricultural area, which provides it with the best quality raw materials.
• Greenyard Frozen is a pioneer and industry leader in the processing of freshly picked fruits and vegetables into frozen food items that are easy to store and require little to no preparation.

Segmentation:

By Product

• Berries
• Citrus Fruits
• Tropical Fruits
• Others

By Form

• Whole
• Cubed
• Sliced
• Others

By Source

• Organic
• Inorganic

By Distribution Channel

• Online
• Offline

By Application

• Confectionary and Bakery
• Dairy Products
• Fruit Based Beverages
• Jams & Preserves

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others