Natural Food Flavors Market - Forecasts from 2022 to 2027

The Natural Food Flavours Market is evaluated at US$6.047 billion for the year 2020, growing at a CAGR of 5.63%, reaching the market size of US$8.872 billion by the year 2027.

Natural food flavours are flavouring ingredients extracted from natural sources such as plants and animals. These flavouring agents are used in various foods to enhance and balance the taste. The market for natural food flavours is anticipated to witness healthy growth during the next five years, which may be attributed to the demand for clean labelled products increasing in both developed and developing economies owing to the growing awareness among consumers regarding the consumption of organic products. There has been an inclination of consumers toward consuming naturally sourced food products. Food manufacturing companies are increasingly using naturally sourced flavours, which is one of the prime factors propelling the market growth during the next five years. This, combined with the changing lifestyle of the people, particularly across the developing economies due to rapid industrialization and urbanization, has further created a significant demand for processed food, thus playing a significant role in shaping the market growth over the next five years. However, the market is projected to be restrained by the presence of substitutes such as artificial and natural-identical food flavouring substances that will harm the market growth during the forecast period.

Covid-19 Impact

The outbreak of the novel coronavirus disease will have a moderate negative impact on the market growth that too during a short period of six to eight months. The key factors, such as a halt in manufacturing activities across the food and beverage industry and a slump in the bakery and confectionery sector globally, are projected to inhibit growth in the short run.

However, the COVID-19 disease outbreak has had an impact on consumer behaviour and is helping to stretch the scope of organic and natural food flavour brands. Consumers are becoming more concerned with their personal health and are attempting to intake natural and organic items, which is driving the natural food flavors market demand during the forecast period. Furthermore, because people's physical movement was constrained outside during the disease outbreak, consumers began or increased their in-house cooking during the pandemic. Another factor that has fueled market growth is the increase in household cooking during the Covid-19.

Growing demand for clean, labelled products

One of the prime factors that are playing a significant role in bolstering the demand for natural food flavours is the constantly growing demand for clean, labelled, and natural food products, particularly in the emerging economies owing to the increasing purchasing power of the people and the growing awareness regarding the intake of healthy and nutritious food. Thus, manufacturers across the food and beverages sectors are continuously working to enhance their product portfolios with naturally sourced products as the demand is high. Since there has been a growing health-savvy population globally, the demand for organic food has been positively impacted, which in turn is also propelling the natural food flavours market growth during the next five years.

Rising demand for convenience products

The additional factor supporting the demand for natural food flavours is the globally growing demand for convenience food and beverage products. In emerging economies such as India, China, and Vietnam, rapid urbanization and industrialization further enhanced the purchasing power of the people living across these economies. Thus, the improvements in living standards have further propelled the demand for processed and ready-made foods due to the changing hectic lifestyle of the people.

Bakery and Confectionery to witness a healthy growth

The natural food flavours market has been segmented into dairy, beverages, bakery, Confectionery, etc. The bakery and confectionery segment is anticipated to grow significantly during the next five years due to the increasing usage of natural flavours in bakery products. Additionally, the growing bakery and confectionery sector globally will further support the growth of this segment during the next five years. The beverages segment is expected to hold a good market share over the next five years owing to the wide applications of natural flavours across the beverage industry. Moreover, the growth of this segment is attributed to the increased focus of the consumers on natural beverages coupled with the increased focus of the manufacturing companies to launch products with reduced fat, sugar, and salt content. In addition, the growing concerns regarding the maintenance and reduction of weight and the management of diabetes are considered the prime factors are driving the demand for low-calorie food and beverages.

APAC to witness the fastest growth

Geographically, the global market distribution has been done in North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The Asia Pacific region is anticipated to witness healthy growth during the next five years, which may be attributed to the increased purchasing power of the people in countries like India and China, among others. Moreover, the increased demand for convenience food further drives the market growth in the APAC region throughout the forecast period. Hence, the European region is expected to hold a significant share in the global market during the next five years because of a high number of health-savvy people.

Key Development

June 2019-Associated British Foods plc and Yihai Kerry Arawana Holdings Co., Ltd, a division of Wilmar International Limited, had agreed to form a 50:50 joint venture in China for the sale, manufacture, and distribution of yeast and bakery substances. The joint venture will obtain AB Mauri's established Chinese yeast and bakery ingredients operations, as well as Yihai Kerry Arawana's extensive sales, supply chain, and distribution system, and local market knowledge in China. The joint venture had also constructed and operated a new yeast plant in the Taha industrial zone in Qiqihar City, China, alongside Wilmar's processing facility, dramatically increasing potential.

May 2022- Symrise expands its wellbeing expertise with the introduction of a new line of Aronia health activities. The collection includes an Aronia extract and an Aronia juice powder that are both high in polyphenols and anthocyanins. This product line adds to the Diana food portfolio of healthy active ingredients, which is part of the Nutrition, Taste, and Health component. Aronia, also known as black chokeberry, contains a high amount of polyphenols, particularly anthocyanins, which are powerful antioxidants.

Competitive Insights

The natural food flavours market players are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players have been covered along with their relative competitive strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered, and these important players' recent deals and investments in the natural food flavours market.

Segmentation

By Source

• Animal
• Plant

By Application

• Dairy
• Beverages
• Bakery and Confectionery

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• UK
• Italy
• Middle East and Africa
• Saudi Arabia
• UAE
• Asia Pacific
• China
• Japan
• India
• South Korea
• Thailand
• Twain
• Indonesia