Bicycle Market - Forecasts from 2022 to 2027

The global bicycle market was evaluated at US$54.973 billion for the year 2020 and is expected to grow at a CAGR of 6.93% and reach US$87.876 billion by 2027.

The global cycle market is projected to show healthy growth throughout the next five years, primarily on account of the increasing consumer preference for a healthy living lifestyle. Furthermore, there has been an increasing adoption of bicycles in both developed and developing economies owing to the fact that the majority of people are opting for cycling as their daily routine activity and as a form of leisure. The market is also being driven on account of the growing prevalence of chronic diseases such as CVDs, obesity, and diabetes, among others which is further augmenting the demand for bicycles among the people suffering from these diseases to stay healthy and fit. The recent outbreak of novel coronavirus is also expected to boost the sales of bicycles in many parts of the world as several restrictions have been imposed by the governments across the country, such as social distancing and lockdowns, among others. This further led to the closure of gyms, parks, and other public places, which led to an upsurge in demand for cycles by fitness maniacs. The constantly growing penetration of electric bicycles further widens the business opportunities for the market players to tap the growing market potential. Also, the growing penetration of bicycle-sharing services and an increase in the number of online platforms in various countries that offer dockless bicycle-sharing systems are fuelling market growth throughout the forecast period.

Rising prevalence of chronic diseases

One of the key factors supplementing the demand for bicycles is the globally growing prevalence of chronic diseases such as obesity, diabetes, and CVDs, among others. This has led to an upsurge in demand for bicycles in many parts of the world because of growing concerns among people regarding a healthy lifestyle with easy exercise and physical activity. Furthermore, bicycling regularly at a medium pace helps mitigate the risk of several chronic diseases. There has been a rapidly growing prevalence of diabetes at the global level. According to the statistics by the International Diabetes Federation, by the year 2040, one out of ten adults will have diabetes. Additionally, according to the statistics provided by the American Diabetes Association, in 2018, 34.2 million Americans had diabetes, out of which 26.8 million were diagnosed. Cycling is directly associated with mitigating the risk of diabetes in adults as physical activities help people maintain blood sugar levels as it activates around 70% of the muscles in the body. Also, according to the estimates by the World Health Organization, the contribution of chronic diseases to the global disease burden was expected to reach 60% by the year 2020, which was only 43% in 2002. Additionally, the prevalence of obesity has also grown remarkably in the past years. According to the U.S Department of Health and Human Services, the prevalence of obesity increased to 42.4% by 2017 from 30.55 in 1999. Thus, cycling helps in maintaining physical activity and boosts the metabolism of individuals as well. This, in turn, is also anticipated to positively impact the demand for bicycles in both developed and developing economies of the world.

Participation by market players

The global bicycle market is also being driven by the fact that players in the market are actively taking part in the market in the form of product launches, partnerships, and campaigns to promote the use of bicycles. Thus, all the factors mentioned above are collectively contributing to the positive growth of the market during the next five years. For instance, recently, in August 2020, Fuji cycles, a well-known brand of bicycles and equipment based out of the United States, announced the launch of its latest BIG.TRAIL mountain bike with 140 mm fork travel, 29er tires of up to 2.5”, a long dropper post, and ample fixing points. Similarly, during the same month, the company also announced its REACTO comfort riding a bicycle. Furthermore, in June 2020, Hero Cycles, one of India’s leading bicycle manufacturers, announced its partnership with Muthoot Microfin, one of the leading microfinance companies in India, with an aim to provide bicycles to lower-income households and micro-entrepreneurs, especially women, in South India. Similarly, during the same month, the company launched a campaign, “Road Pe Dikhegi Tabhi To Chalegi,” to urge the governments across the country to transform the infrastructure and promote cycling throughout the country as people are opting more for safe and reliable transport solutions after lockdown restrictions being lifted which further led to an upsurge in demand for cycles throughout the country.

The global bicycle market has been segmented based on type, end-user, technology, distribution channel, and geography. By type, the market is segmented as mountain, road, hybrid, and others. By the end-user, the classification of the market has been done into men, women, and kids. By technology, the segmentation is done on the basis of conventional and electric. At the same time, on the basis of a distribution channel, the global market is bifurcated into offline and online segments. Geographically, the distribution of the market has been done in North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Road bicycles to hold a significant share

On the basis of type, road bicycles are anticipated to hold a significant share in the market owing to the high adoption of these cycles for daily commutes in both developed and developing economies of the globe. There has constantly been growing road traffic in various metropolitan cities of the world, and the non-availability of parking spaces further acts as a catalyst for the growing demand for easy commutation, which in turn is amplifying the demand for bicycles in many countries. Also, these are considered basic bicycles, which are highly suitable for short distances.

However, the mountain bike segment is expected to proliferate over the forecast period primarily due to the growing number of product launches in this segment along with the constantly emerging adventure trend among the millennial population in many parts of the world. For instance, Giant Bicycles, one of the most popular bicycle brands globally, announced the launch of its latest Talon range for off-road and mountain adventures. Furthermore, the growth in the number of adventure sports events is also supplementing the demand for mountain bikes throughout the next five years.

An electric segment to show promising growth

By technology, the conventional segment is projected to hold a considerable amount of market share throughout the next five years. Bicycles are considered one of the most convenient means of short-distance transport, especially in developing economies. Also, the presence of a considerable labor class population in emerging economies such as China, India, Brazil, and Indonesia, among others, is further supporting the growth of conventional cycles throughout the next five years.

However, the electric bicycle segment is anticipated to witness rapid growth until the end of the forecast period, primarily due to the fact that these cycles are often considered one of the most suitable means for leisure bicycling. However, the penetration of electric bicycles is still expected to be in the nascent stage in many parts of the world. Also, major market players are investing heavily in R&D for the development and launch of new and high-tech electric bicycles, further showing the growth potential of this segment during the next five years.

Online sales to witness healthy growth

By the distribution channel, the online segment is poised to witness noteworthy growth throughout the next five years, primarily due to the growing penetration of smartphones and the internet in the emerging economies of the world. For instance, according to the statistics from the Organisation for Economic Co-operation and Development, the percentage of households with internet access increased to 71.4% by the year 2019 from 27.1% in the year 2010.

APAC to hold a significant share

Geographically, the Asia Pacific region is expected to hold a significant share in the market throughout the forecast period. The presence of a large low and middle-income population base in countries like India, China, Indonesia, and others is one of the major factors supplementing the dominance of this region in the global bicycle market. Furthermore, the presence of well-established domestic brands such as Atlas Cycles, Hero Cycles, and Giant Bicycles in the countries like India and China further bolsters the market growth in the APAC region during the next five years.

Key Developments in the Market:

• In February 2022, Avon Newage Cycles Pvt. Ltd., a new firm promoted by Avon Cycles Ltd., launched Cambio Bikes, a deluxe bicycle brand, to appeal to the needs of the burgeoning premium bicycles segment. Cambio is a German-developed product with superior functionality, expediency, and aesthetics. It is particularly developed to target lifestyle-conscious customers seeking products with style and quality. To differentiate itself in terms of quality and quantity, the brand added over 5000 bicycles per day to its then daily production of 10000 bicycles from its existing plant in Ludhiana, India.
• In January 2022, Voltrix Mobility, based in Chennai, introduced its first electric bicycle Tresor, which is aimed at urban commuters. Tresor, a pedal-assisted electric bicycle, is equipped with a 250-watt motor and a removable inbuilt lithium-ion battery that helps eliminate the necessity for charging stations. According to the company, it offers a range of 60-80 km per charge, with the highest speed of 25 kmph.
• In September 2021, TVS Motor Company announced an all-cash 132-crore acquisition of EGO Movement, a Switzerland-based electric bicycle. The company acquired 80% of EGO through its Singapore arm, with the remaining 20% held by the Swiss company's founders. The acquisition of the two-and-three-wheeler conglomerate foresees the company's intention to become a personal mobility player with a diverse portfolio, including electric bicycles, the future mobility products with enormous potential in urban cities.
• In January 2022, after the EGO movement, TVS Motor acquired the largest Swiss electric bike firm, the Swiss E-Mobility Group's 75% controlling stake. This acquisition has solidified TVS' presence in the European market.

COVID-19 Insights:

Owing to the emergence of the global pandemic, rise in actives cases, and rapid spreading of infections, multiple nations have announced lockdowns to slow down the spread of the virus. Consequently, the number of production facilities and offline stores were forced to shut down briefly, significantly impacting the sales. However, later bicycles emerged as optimal transport for consumers due to insecurities associated with public transport. Furthermore, the governments' initiatives to promote electric bikes further augmented the growth.

Competitive Insights

Prominent/major key market players in the global bicycle market include Giant Manufacturing Co. Ltd., Trek Bicycle Corporation, Hero Cycles Limited, Dorel Industries Inc., TI Cycles, and Fuji Bikesamong others. The players in the global bicycle market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered, along with the recent deals and investments of these important players in the global bicycle market.

Segmentation

By Type

• Mountain
• Road
• Hybrid

By End-User

• Men
• Women
• Kids

By Technology

• Conventional
• Electric

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• UK
• Spain
• Italy
• Middle East and Africa
• Saudi Arabia
• UAE
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia
• Indonesia
• Thailand