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Posture Correction Market Size, Share & Trends Analysis Report by Distribution Channel (Pharmacies & Retail Stores, E-Commerce), by Product (Sitting Support Devices, Kinesiology Tape), by End Use, by Region, and Segment Forecasts, 2022-2030

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    Report

  • 150 Pages
  • August 2022
  • Region: Global
  • Grand View Research
  • ID: 5649396
The global posture correction market size is anticipated to reach USD 1.99 billion by 2030, according to this report. The market is expected to expand at a lucrative CAGR of 7.9% from 2022 to 2030. The key factors driving the market growth include the rising number of back pain issues across the globe and the aging population. For instance, as per the NCBI in February 2022, back pain is a common condition among adults, up to 23% of people worldwide experience chronic low back pain.

The COVID-19 pandemic resulted in several challenges such as logistical blocks, low demand, decreased sales & marketing events, and reduced deals. On the other hand, lockdowns travel bans, and social isolation have made many posture-related issues worse as the most population had to work long period of durations while being seated at a one place which causes conditions including discomfort, stiffness, and muscle strain. However, sedentary lifestyles, bad posture, and chronic pain are the results. In addition, the pandemic has made it difficult for individuals to visit parks, gyms, and other activities, which has made their lives more sedentary.

Furthermore, long periods of sitting put more strain on the spinal disc and back muscles, resulting in back pain. Therefore, people use posture corrector goods to maintain and enhance their posture, which is driving up demand for these items. Products like backrests, lumbar support backrest cushions, and posture corrector chairs that assist people to improve their posture and lessen chronic pain while working are becoming more and more in demand. Therefore, the market for posture correctors has expanded due to the pandemic.

The market for posture correctors has been positively impacted by both the older population's growth and children's increased awareness of the advantages of good posture. For instance, Victoria State Government which is the state-level authority for Victoria, Australia provides plans to improve people’s posture which includes regular exercise and stretching, ergonomic furniture, and paying attention to the way the body feels. In addition, governments are attempting to raise awareness about numerous ongoing problems through a variety of media, and numerous businesses are seeking to correct posture deformities. One of the main forces for market expansion is the rising trend of naturally improving posture. Millennials are aware of the issues posture deformity can cause. They are taking preventative measures to avoid this issue, which is why posture correctors are being used. The increased use of posture correctors by young people has increased market revenue.

In addition, increasing demand for posture correction chairs is another driver estimated to contribute to the market growth. Since most people who work have desk jobs, they are more likely to experience chronic pain, musculoskeletal injuries, and other conditions that could harm their long-term health and productivity. The need for posture corrector chairs is rising as more people realize how crucial it is to adopt healthy working practices that promote posture. For improved spine alignment, posture corrector chairs have built-in headrests and lumbar supports. Hence, back pain is reduced, and various body parts are supported by posture correction chairs. But as more people choose to sit for extended periods while working, the need for posture correction chairs is rising.

Posture Correction Market Report Highlights

  • The market was valued at USD 1.01 billion in 2021 and is expected to grow at a CAGR of 7.9% during the forecast period.
  • Rising trend of perfecting the posture around the globe. This is one of the key contributing factors towards market growth.
  • The product segment was dominated by kinesiology tape in 2021. It is very useful in sports because it decreases injuries from sports. By adhering it to the knee or any other joint, injuries can be prevented by expanding the joint space. Potentially, it will increase blood flow.
  • The kinesiology tape segment, however, is also anticipated to grow the fastest.
  • By distribution channel, the Posture Correction Market comprises of pharmacies & retail stores and e-commerce. The pharmacies & retail stores segment held the largest share of the market in 2021 and is also expected to register the highest CAGR during the forecast period. Easy availability of product is one of the primary factors driving this segment.

Table of Contents

Chapter 1 Research Methodology & Scope
1.1 Market Segmentation & Scope
1.1.1 Estimates and Forecast Timeline
1.2 Research Methodology
1.3 Information Procurement
1.3.1 Purchased Database:
1.3.2 Internal Database
1.3.3 Secondary Sources
1.3.4 Primary Research:
1.3.5 Details of Primary Research
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Commodity Flow Analysis (Model 1)
1.6.1.1 Approach 1: Commodity Flow Approach
1.7 List of Secondary Sources
1.8 List of Primary Sources
1.9 Report Objectives
Chapter 2 Executive Summary
2.1 Market Outlook
2.1.1 Posture Correction Market Outlook, 2017 - 2030 (Million)
2.2 Segment Outlook
2.3 Posture Correction Market Summary, 2021
Chapter 3 Posture Correction Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.2 Penetration & Growth Prospect Mapping
3.3 Posture Correction Market Dynamics
3.3.1 Market Driver Analysis
3.3.1.1 Rising prevalence of spine and back problems
3.3.1.2 Growing popularity of naturally improving posture
3.3.1.3 The rise in awareness of the benefits of the perfect posture among kids
3.3.1.4 Technological advancement
3.3.2 Market Restraints Analysis
3.3.2.1 Limited awareness about posture corrector product
3.4 Posture Correction Market Analysis Tools: Porter’s Five Forces Analysis
3.4.1 Supplier Power:
3.4.2 Buyer Power:
3.4.3 Threat of Substitutes:
3.4.4 Threat of New Entrants:
3.4.5 Competitive Rivalry:
3.5 PESTLE Analysis
3.5.1 Political & Legal Landscape
3.5.2 Economic Landscape
3.5.3 Social Landscape
3.5.4 Technology Landscape
3.5.5 Environmental Landscape
3.6 Regulatory Framework
3.7 Investment Opportunity Analysis
3.8 Pricing Analysis
3.9 Clinical Trials Analysis
3.10 Technology Trends Analysis
3.11 COVID-19 Impact Analysis
3.11.1 Current and Future Impact Analysis
3.11.2 Impact of COVID-19 On Market Players
Chapter 4 Competitive Landscape
4.1 Market Participation Categorization
4.2 Competitive Dashboard Analysis
4.3 Public Companies
4.3.1 Company Market Share/Position Analysis
4.3.2 Heat Map Analysis
4.4 Detailed List of Players
4.5 List of Distributors
Chapter 5 Posture Correction Market: Segment Analysis, By Product Type, 2017 - 2030 (USD Million)
5.1 Product Movement Analysis, 2021 & 2030
5.1.1 Sitting Support Devices
5.1.1.1 Sitting Support Devices Market Estimates and Forecasts, 2017 - 2030 (Million)
5.1.2 Kinesiology Tape
5.1.2.1 Kinesiology Tape Market Estimates and Forecasts, 2017 - 2030 (Million)
5.1.3 Posture Braces
5.1.3.1 Posture Braces Market Estimates and Forecasts, 2017 - 2030 (Million)
5.1.4 Others
5.1.4.1 Posture Braces Market Estimates and Forecasts, 2017 - 2030 (Million)
Chapter 6 Posture Correction Market: Segment Analysis, By End-User, 2017 - 2030 (USD Million)
6.1 End-User Movement Analysis, 2021 & 2030
6.1.1 Kids
6.1.1.1 Kids Market Estimates and Forecasts, 2017 - 2030 (Million)
6.1.2 Adults
6.1.2.1 Adults Market Estimates and Forecasts, 2017 - 2030 (Million)
6.1.3 Geriatric
6.1.3.1 Geriatric Market Estimates and Forecasts, 2017 - 2030 (Million)
Chapter 7 Posture Correction Market Analysis, By Distribution Channel, 2017 - 2030 (Revenue, USD Million)
7.1 Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.1.1 Pharmacies & Retail Stores
7.1.1.1 Pharmacies & Retail Stores Market Estimates and Forecasts, 2017 - 2030 (Million)
7.1.2 E-Commerce
7.1.2.1 E-Commerce Market Estimates and Forecasts, 2017 - 2030 (Million)
Chapter 8 Posture Correction Market: Regional Market Analysis, By Product Type, By End-User, By Distribution, 2017 - 2030 (USD Million)
8.1 Market Size, & Forecasts, Volume, And Trend Analysis, 2017 To 2030
8.2 North America
8.2.1 North America Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.2.2 U.S.
8.2.2.1 U.S. Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.2.3 Canada
8.2.3.1 Canada Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.3 Europe
8.3.1 Europe Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.3.2 U.K.
8.3.2.1 U.K. Posture Correction Market Estimates and Forecasts, 2017 - 2030(Million)
8.3.3 Germany
8.3.3.1 Germany Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.3.4 Spain
8.3.4.1 Spain Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.3.4 France
8.3.4.1 France Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.3.6 Italy
8.3.6.1 Italy Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4 Asia Pacific
8.4.1 Asia Pacific Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4.2 Japan
8.4.2.1 Japan Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4.3 China
8.4.3.1 China Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4.4 Australia
8.4.4.1 Australia Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4.5 India
8.4.5.1 India Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.4.6 South Korea
8.4.6.1 South Korea Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.5 Latin America
8.5.1 Latin America Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.5.2 Brazil
8.5.2.1 Brazil Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.5.3 Argentina
8.5.3.1 Argentina Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.5.4 Mexico
8.5.4.1 Mexico Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.6 MEA
8.6.1 MEA Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.6.2 South Africa
8.6.2.1 South Africa Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.6.3 Saudi Arabia
8.6.3.1 Saudi Arabia Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
8.6.4 Israel
8.6.4.1 Israel Posture Correction Market Estimates and Forecasts, 2017 - 2030 (Million)
Chapter 9 Company Profiles
9.1 BackJoy
9.1.1 Company Overview
9.1.2 Financial Performance
9.1.3 Product Benchmarking
9.1.4 Strategic Initiatives
9.2 Swedish Posture
9.2.1 Company Overview
9.2.2 Financial Performance
9.2.3 Product Benchmarking
9.3 Acorn International
9.3.1 Company Overview
9.3.2 Financial Performance
9.3.3 Product Benchmarking
9.3.4 Strategic Initiatives
9.4 Upright
9.4.1 Company Overview
9.4.2 Financial Performance
9.4.3 Product Benchmarking
9.4.4 Strategic Initiatives
9.5 Aspen Medical Products, LLC
9.5.1 Company Overview
9.5.2 Financial Performance
9.5.3 Product Benchmarking
9.5.4 Strategic Initiatives
9.6 Evoke Pro
9.6.1 Company Overview
9.6.2 Financial Performance
9.6.3 Product Benchmarking
9.6.4 Strategic Initiatives
9.7 Comfy Brace
9.7.1 Company Overview
9.7.2 Financial Performance
9.7.3 Product Benchmarking
9.7.4 Strategic Initiatives
9.8 ITA-Med Co.
9.8.1 Company Overview
9.8.2 Financial Performance
9.8.3 Product Benchmarking
9.8.4 Strategic Initiatives
9.9 Super Ortho
9.9.1 Company Overview
9.9.2 Financial Performance
9.9.3 Product Benchmarking
9.9.4 Strategic Initiatives
9.10 Ottobock
9.10.1 Company Overview
9.10.2 Financial Performance
9.10.3 Product Benchmarking
9.10.4 Strategic Initiatives
List of Tables
Table 1. List of secondary sources
Table 2. List of key companies
Table 3. North America Posture Correction market, by country, 2017 - 2030 (USD Million)
Table 4. North America Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 5. North America Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 6. North America Posture Correction market, by end-use, 2017 - 2030 (USD Million)
Table 7. U.S. Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 8. U.S. Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 9. U.S. Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 10. Canada Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 11. Canada Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 12. Canada Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 13. Europe Posture Correction market, by country, 2017 - 2030 (USD Million)
Table 14. Europe Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 15. Europe Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 16. Europe Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 17. U.K. America Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 18. U.K. Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 19. U.K. Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 20. Germany Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 21. Germany Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 22. Germany Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 23. France Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 24. France Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 25. France Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 26. Italy Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 27. Italy Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 28. Italy Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 29. Spain Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 30. Spain Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 31. Spain Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 32. Asia pacific Posture Correction market, by country, 2017 - 2030 (USD Million)
Table 33. Asia Pacific Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 34. Asia Pacific Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 35. Asia Pacific Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 36. China Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 37. China Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 38. China Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 39. Japan Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 40. Japan Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 41. Japan Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 42. India Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 43. India Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 44. India Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 45. Australia Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 46. Australia Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 47. Australia Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 48. South Korea Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 49. South Korea Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 50. South Korea Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 51. LATAM Posture Correction market, by country, 2017 - 2030 (USD Million)
Table 52. LATAM Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 53. LATAM Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 54. LATAM Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 55. Brazil Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 56. Brazil Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 57. Brazil Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 58. Mexico Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 59. Mexico Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 60. Mexico Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 61. Argentina Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 62. Argentina Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 63. Argentina Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 64. MEA Posture Correction market, by country, 2017 - 2030 (USD Million)
Table 65. MEA Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 66. MEA Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 67. MEA Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 68. South Africa Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 69. South Africa Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 70. South Africa Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 71. Saudi Arabia Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 72. Saudi Arabia Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 73. Saudi Arabia Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 74. Israel Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 75. Israel Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 76. Israel Posture Correction market, by end use, 2017 - 2030 (USD Million)
Table 77. Global Posture Correction market, by region, 2017 - 2030 (USD Million)
Table 78. Global Posture Correction market, by product, 2017 - 2030 (USD Million)
Table 79. Global Posture Correction market, by distribution channel, 2017 - 2030 (USD Million)
Table 80. Global Posture Correction market, by end use, 2017 - 2030 (USD Million)
List of Figures
FIG. 1 Market segmentation
Fig. 2 Market research process
Fig. 3 Data triangulation techniques
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD Modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Commodity flow analysis
Fig. 10 Segment-Based Penetration Model
Fig. 11 Market summary (2021, Million)
Fig. 12 Segment Outlook, By Product Type
Fig. 13 Segment outlook, By End-User
Fig. 14 Segment Outlook, By Distribution Channel
Fig. 15 Penetration & growth prospect mapping, 2021
Fig. 16 Market variable analysis
Fig. 17 Market driver relevance analysis (Current & future impact)
Fig. 18 Market restraint relevance analysis (Current & future impact)
Fig. 19 Posture Correction Market: By Product Type Movement Analysis, 2021 & 2030
Fig. 20 Global Kinesiology Tape Market, 2017 - 2030 (Million)
Fig. 21 Global Sitting Support Devices market, 2017 - 2030 (Million)
Fig. 22 Global Posture Braces Benefit market, 2017 - 2030 (Million)
Fig. 23 Global Others Benefit market, 2017 - 2030 (Million)
Fig. 24 Posture Correction Market: By End-User Movement Analysis, 2021 & 2030
Fig. 25 Global Kids market, 2017 - 2030 (Million)
Fig. 26 Global Adults market, 2017 - 2030 (Million)
Fig. 27 Global Geriatric market, 2017 - 2030 (Million)
Fig. 28 Posture Correction Market: By Distribution Channel Movement Analysis, 2021 & 2030
Fig. 29 Global Pharmacies & Retail Stores market, 2017 - 2030 (Million)
Fig. 30 Global E-Commerce Market, 2017 - 2030 (Million
Fig. 31 Regional marketplace: Key takeaways
Fig. 32 Regional outlook, 2021 & 2030
Fig. 33 North America Posture Correction Market, 2017 - 2030 (Million)
Fig. 34 U.S. Posture Correction Market, 2017 - 2030 (Million)
Fig. 35 Canada Posture Correction Market, 2017 - 2030 (Million)
Fig. 36 Europe Posture Correction Market, 2017 - 2030 (Million)
Fig. 37 U.K. Posture Correction Market, 2017 - 2030 (Million)
Fig. 38 Germany Posture Correction Market, 2017 - 2030 (Million)
Fig. 39 France Posture Correction Market, 2017 - 2030 (Million)
Fig. 40 Italy Posture Correction Market, 2017 - 2030 (Million)
Fig. 41 Spain Posture Correction Market, 2017 - 2030 (Million)
Fig. 42 Asia Pacific Posture Correction Market, 2017 - 2030 (Million)
Fig. 43 Japan Posture Correction Market, 2017 - 2030 (Million)
Fig. 44 China Posture Correction Market, 2017 - 2030 (Million)
Fig. 45 India Posture Correction Market, 2017- 2030 (Million)
Fig. 46 South Korea Posture Correction Market, 2017 - 2030 (Million)
Fig. 47 Australia America Posture Correction Market, 2017 - 2030 (Million)
Fig. 48 Latin America Posture Correction Market, 2017 - 2030 (Million)
Fig. 49 Brazil Posture Correction Market, 2017 - 2030 (Million)
Fig. 50 Argentina Posture Correction Market, 2017 - 2030 (Million)
Fig. 51 Mexico Posture Correction Market, 2017 - 2030 (Million)
Fig. 52 MEA Posture Correction Market, 2017 - 2030 (Million)
Fig. 53 South Africa Posture Correction Market, 2017 - 2030 (Million)
Fig. 54 Saudi Arabia Posture Correction Market, 2017 - 2030 (Million)
Fig. 55 Israel Posture Correction Market, 2017 - 2030 (Million)
Fig. 56 Market Participation Categorization
Fig. 57 Company market position analysis

Companies Mentioned

  • BackJoy
  • Swedish Posture
  • Acorn International
  • Upright
  • Aspen Medical Products, LLC
  • Evoke Pro
  • Comfy Brace
  • ITA-Med Co.
  • Super Ortho
  • Ottobock

Methodology

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Table Information