Chocolate, Confectionery, and Desserts Packaging Opportunities - New Packaging Formats and Value-added Features

Your key questions answered:

• What drives packaging innovations in chocolate, confectionery and dessert?
• What notable new formats and value-added features have been introduced in the chocolate, confectionery and dessert categories in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can chocolate, confectionery and dessert manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• In responding to consumer demands for improved packaging sustainability, some brand owners are looking to recycled materials and easily recycled packs, while others are launching formats that use alternative materials and this is likely to increase as we look to reduce our reliance on petroleum-based plastics.
• Brands are adjusting their packaging to meet the changing lifestyle needs of consumers. Convenience is important and enhanced functionality through packaging allows easy usage and smaller or single-serve packs make it possible to enjoy sweet treats in on-the-go situations.
• Packaging can also be used to help create a more luxurious or premium image to appeal to aspirational consumers.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.