Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the United Kingdom and Ireland. This report explores the types of travelers that visit the region as well as a SWOT analysis.
Key Highlights
- Domestic tourist development in the United Kingdom and Ireland has never been more important. The impact on incoming tourism was substantial, with trips plummeting by 35% and 65% in the UK and Ireland, respectively, compared to 2019.
- These reductions in visitor numbers will have a long-term impact on the business, with forecasts indicating that domestic travel will not recover until 2023 and foreign travel will likely not recover until 2024.
- The pandemic wiped out most of these economic gains. Domestic tourist revenue fell by 62% in 2020, with expenditure reaching just US$54 billion, and by 35% in 2021 when it reached 93 billion. According to projections, expenditure will exceed the 2019 level to reach roughly US$144 billion in 2022. The future looks a little brighter after 2021 when pre-pandemic levels are reached.
- In the post-pandemic age, China will draw slightly more than xxmillion visitors by 2025. The decline in tourism in the United Kingdom was particularly severe in Europe. Despite a rapid vaccination effort, the United Kingdom has among the highest infection rates in the world. The traffic light system for travel was similarly uncertain, with guidance altering at any time for different nations in Europe.
Scope
- This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, UK and Ireland.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Table of Contents
- Overview
- Key Trends
- COVID-19 Impact
- Source Markets
- Types of Tourism
- Destination Focus: Main Destinations
- Regional Risk & SWOT Analysis
- Appendix & References
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- yanair
- easyJet
- British Airways
- Aer Lingus
- Virgin Atlantic
- TUI
- Jet2holidays
- Hays Travel
- Trailfinders
- Whitbread
- Travelodge
- Dalata Hotel Group
- Merlin Entertainment
- Parkdean Resorts