Turkey Fragrances Market Size and Trend Analysis by Categories and Segments, Distribution Channel, Packaging Formats, Market Share, Demographics, and Forecast, 2021-2026

The publisher's Country Profile report on the fragrances sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish fragrances sector was led by the female fragrances category in value terms in 2021, and the category is also forecast to register the fastest value growth during 2021-2026. Health and beauty stores was the leading channel in distribution of fragrances in the country. Glass was the most commonly used pack material in the Turkish fragrances sector. Natura & Co, Hunca Global, Oriflame Cosmetics S.A. are the leading companies in the country.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2016-2026.
• Category coverage: Value and growth analysis for female fragrances, male fragrances, and unisex fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021.
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, e-retailers, and “dollar stores”, variety stores & general merchandise retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, rigid plastics, and rigid metal; pack type for: bottle, closure type for: dispenser, and stopper, primary outer types for: carton - folding, carton - folding, shrink wrap and other outer types.

Scope

• Per capita consumption and per capita expenditure of fragrances was lower in Turkey than both the global and regional levels in 2021
• The per capita consumption of female fragrances products was higher than male fragrances and unisex fragrances in 2021
• Health and beauty stores was the leading distribution channel in the Turkish fragrances sector
• Mass female fragrances will be the fastest growing segment in the Turkish fragrances sector during the 2021-26 period
• Glass was the most commonly used pack material in the Turkish fragrances sector, followed by rigid plastics
• “Kids and babies” represent the largest subset of the fragrances sector in Turkey

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.