“Brazil Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the British market.
The number of live births in Brazil declined by 13.5% during 2015-2021, to reach 2.6 million in 2021. This resulted in a baby population of 8.3 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen during the review period. The GDP of the country grew by 4.7% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.3%. During 2015-2021 the overall baby food sector in value terms contracted at a negative CAGR of 0.3%. Similarly, in volume terms, sales declined in 2021, with the sector contracting at a negative CAGR of 2.8%. Baby milks remained the largest category in value terms with nearly 60% share of the overall baby food sector, followed by baby cereals & dry meals. Nestlé and Danone Group together accounted for a combined 90%+ of value sales in the Brazilian baby food sector in 2021. In the same year, Nestlé remained the overall market leader, by some considerable margin. In 2021, hypermarkets & supermarkets was the leading distribution channel in the baby food space, accounting for 59% of overall sales. The publisher estimates that the market for baby food in the country is expected to fall in value terms, registering a negative value CAGR of 2.2%. Similarly, in volume terms the market is expected to contract at a negative volume CAGR of 4.8% during 2021-2027.
What else does this report offer?
The number of live births in Brazil declined by 13.5% during 2015-2021, to reach 2.6 million in 2021. This resulted in a baby population of 8.3 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen during the review period. The GDP of the country grew by 4.7% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.3%. During 2015-2021 the overall baby food sector in value terms contracted at a negative CAGR of 0.3%. Similarly, in volume terms, sales declined in 2021, with the sector contracting at a negative CAGR of 2.8%. Baby milks remained the largest category in value terms with nearly 60% share of the overall baby food sector, followed by baby cereals & dry meals. Nestlé and Danone Group together accounted for a combined 90%+ of value sales in the Brazilian baby food sector in 2021. In the same year, Nestlé remained the overall market leader, by some considerable margin. In 2021, hypermarkets & supermarkets was the leading distribution channel in the baby food space, accounting for 59% of overall sales. The publisher estimates that the market for baby food in the country is expected to fall in value terms, registering a negative value CAGR of 2.2%. Similarly, in volume terms the market is expected to contract at a negative volume CAGR of 4.8% during 2021-2027.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of the Brazilian baby food sector declined from BRL3,385.9 million ($1,017.7 million) in 2015 to BRL3,334.4 million ($622.7 million) in 2021, declining at a negative compound annual growth rate (CAGR) of 0.3%.
- In volume terms, the sector contracted from 88.59 million kg in 2015 to 74.52 million kg in 2021, falling at a negative CAGR of 2.8%.
- Value sales of the baby milks category declined from BRL1,969.9 million ($592.1 million) in 2015 to BRL1,940.7 million ($362.4 million) in 2021, declining at a negative CAGR of 0.3%. The category accounted for the highest share of the overall baby food sector in 2021, with 58.2% in value terms.
- Volume sales of the baby cereals & dry meals category declined from 50.27 million kg in 2015 to 40.86 million kg in 2021, contracting at a negative CAGR of 3.4% during 2015-2021.
- Value sales of the baby wet meals & other category fell from BRL259.8 million ($78.1 million) in 2015 to BRL240.9 million ($45 million) in 2021, decreasing at a negative CAGR of 1.3%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Brazil Compared with Other Leading Countries in the Latin American Market
- PCC and PCE of Brazil Compared with Global and Latin American Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Working Women Legislation
- Breastfeeding Trends Promotion
- Breastfeeding Trends Prevalence
- Breastfeeding Trends Duration
- Regulations
- Overview
- Brazil Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2008-2027
- Births & birth rates by region, 2014, 2015, 2017, 2019, and 2020
- Fertility rates by region, 2000 and 2010
- Area, population & GDP by region & states, 2010, 2017, 2020, and 2021
- Largest cities, population, 2018
- Regional variation in income, 2015, 2018, and 2019
- Resident population in Brazil and federation units, 2020 and 2021
- Total population by income levels, 2003 and 2013
- Population by class, 2000, 2005, and 2010
- Population by income group, 2003, 2011, 2014, and 2018
- Average salaries & price rises, 2012-2018
- Eating habits by age of baby, 2008
- Births by age of mother, 2011 and 2014-2020
- Number of women of childbearing age by age group, 2010 and 2018-2021
- Women in employment, 2012-2019
- Working women by type of job, 2003 & 2011
- Trends in breastfeeding rates, 1986, 1996, 2006, and 2013
- Mothers breastfeeding on discharge from hospital, 2006
- Breastfeeding rates in state capitals, 2006
- Breastfeeding by age of baby, 2006
- Breastfeeding trends by region, 1999, 2008, & 2013
- Breastfeeding duration by sociodemographic characteristics of mothers, 2006
- Trends in breastfeeding duration, 1996 & 2006
- Other sustenance by age of baby, 2006
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-2021
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-2021
- Baby milks: brand shares, value & volume, %, 2015-2021
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-2021
- Baby cereals & dry meals: brand shares, value & volume, %, 2015-2021
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-2021
- Baby wet meals & other: brand shares, value & volume, %, 2015-2021
- Baby milks & cereals: trends in imports, 2014-2020
- Imports of baby milks & cereals by country of origin, 2018-2020
- Other baby food: trends in imports, 2014-2020
- Imports of other baby food by country of origin, 2018-2020
- Baby milks & cereals: trends in exports, 2014-2020
- Exports of baby milks & cereals by country of destination, 2018-2020
- Other baby food: trends in exports, 2014-2020
- Exports of other baby food by country of destination, 2018-2020
- Change in distribution share, 2015-2021
- Baby food: sales by outlet type, % value, 2015-2021
- Baby food: sales by type of food & outlet type, % value, 2021
- Drugstores & pharmacy chains, 2018
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-2027
- Baby food: market value, current prices ($ million), 2015-2021
- Baby food: market value, constant prices, 2015-2021
- Baby food: market volume, million kg, 2015-2021
- Baby food: per capita expenditure, current prices ($), 2015-2021
- Baby food: per capita expenditure, constant prices, 2015-2021
- Baby food: per capita consumption, kg, 2015-2021
- Baby milks: category segmentation, value & volume, 2015-2021
- Baby food: market value, current prices ($ million), 2021-2027
- Baby food: market value forecasts, constant prices, 2021-2027
- Baby food: market volume forecasts, million kg, 2021-2027
- Baby food: per capita expenditure, current prices ($), 2021-2027
- Baby food: per capita expenditure, constant prices, 2021-2027
- Baby food: per capita consumption, kg, 2021-2027
- Exchange rates: LCU per $, 2015-2021
- Exchange rates: LCU per $, 2022-2027
- SKUs allocation by product type
- Value and volume shares of Brazil in the global and Latin American baby food sectors, 2021-2026
- Brazil compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Brazil, Latin America, and global, 2016-2026
- PCE* comparison Brazil, Latin America, and global, 2016-2026
- Resident population in Brazil and federation units, 2021
- Baby food: sector size (value), 2015-2021
- Baby food: sector size (volume), 2015-2021
- Market size and growth analysis by value and volume, baby food sector, 2015-2027
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, % value, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-2027
- Baby milks: per capita expenditure & consumption, 2015-2021
- Baby milks: per capita expenditure & consumption by age group, 2015-2021
- Baby milks: segmentation, value, and volume, 2015-2021
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-2027
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-2021
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-2027
- Baby wet meals & other: per capita expenditure & consumption, 2015-2021
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (BRL billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone Group
- Mead Johnson (Reckitt Benckiser)
- Wow! Nutrition
- Nutrimental SA
