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Turkey Savory Snacks Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics, and Forecast, 2021-2026

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    Report

  • 117 Pages
  • July 2022
  • Region: Turkey
  • GlobalData
  • ID: 5651152
The publisher's Country Profile report on the savory snacks sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish savory snacks sector was led by the processed snacks category in value terms in 2021. The potato chips category is forecast to register the fastest value growth during 2021-2026. Hypermarkets and supermarkets was the leading channel in distribution of savory snacks in the country. Flexible packaging was the most commonly used pack material in the Turkish savory snacks sector. PepsiCo, Tadim Gida, and DOGUS YIYECEK VE IÇEÇEK are the leading companies in the country.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as 'dollar stores', variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

  • Per capita consumption and per capita expenditure of savory snacks was lower in Turkey than both the global and regional levels in 2021
  • The per capita consumption of processed snacks was higher than other savory snacks categories in Turkey in 2021
  • Hypermarkets & supermarkets is the leading distribution channel in the Turkish savory snacks sector
  • Flexible packaging accounted for a share of XX.X% in the Turkish savory snacks sector, in 2021
  • Kids & babies” represent the largest subset of the savory snacks sector in Turkey

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

  • Report Scope
  • Executive Summary
Part 1: Market Environment
  • Value and Volume Share of Turkey in the Global and Eastern European Markets
  • Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern European Market
  • PCC and PCE of Turkey Compared to the Global and Eastern European Markets
Part 2: Sector Deep Dive
  • Turkey Savory Snacks Sector Snapshot
  • Market Size Analysis
  • Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
  • Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis - Category: Ethnic/Traditional Snacks
  • Market Size Analysis - Category: Meat Snacks
  • Market Size Analysis - Category: Nuts and Seeds
  • Segment-Level Analysis (in Value Terms) - Nuts and Seeds
  • Segment-Level Analysis (in Volume Terms) - Nuts and Seeds
  • Market Size Analysis - Category: Popcorn
  • Segment-Level Analysis (in Value Terms) - Popcorn
  • Segment-Level Analysis (in Volume Terms) - Popcorn
  • Market Size Analysis - Category: Potato Chips
  • Market Size Analysis - Category: Pretzels
  • Market Size Analysis - Category: Processed Snacks
  • Segment-Level Analysis (in Value Terms) - Processed Snacks
  • Segment-Level Analysis (in Volume Terms) - Processed Snacks
Part 4: Distribution Analysis
  • Channel Share Analysis
Part 5: Competitive Environment
  • Leading Companies - Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category
Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison - Products with H&W Vs. Non-H&W Claims
Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis
Part 8: City Deep Dive
  • Market Size Analysis of Top Ten Cities
  • Market Size Analysis of Top Ten Cities by Category
  • Leading Cities Contribution to Volume Growth
Part 9: Consumergraphics
  • Demographic Analysis
Part 10: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market Trends, and Demographic Trends
  • Turkey Risk Index (GCRI) 2021
  • Turkey Risk Analysis - Compared to Global and Eastern European Markets
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2021
  • Cross-category comparison - by value (2016-2026)
  • Cross-category comparison - by volume (2016-2026)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2021
  • Nuts and seeds - value analysis by segment, 2016-2026
  • Nuts and seeds - volume analysis by segment, 2016-2026
  • Popcorn - value analysis by segment, 2016-2026
  • Popcorn - volume analysis by segment, 2016-2026
  • Processed snacks - value analysis by segment, 2016-2026
  • Processed snacks - volume analysis by segment, 2016-2021
  • Change in distribution share, 2016-2021
  • Top five companies share by brand (in value and volume terms) in the savory snacks sector, 2021
  • Brand shares of top five companies (in value and volume terms) by category, 2021
  • Category comparison - with H&W and non- H&W claims, 2016-2026
  • Use of primary outer type by category (in pack kg), 2021
  • Volume analysis of top eight cities by category (million kg), 2021
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2016-2026
  • Per capita expenditure ($), 2016-2026
  • Savory snacks sales distribution in Turkey - by category (TRY million), 2021
  • Brand share (in value and volume terms) in the savory snacks sector, 2021
  • Brand share (in value and volume terms) in the savory snacks sector, by category, 2021
  • Key health & wellness product attributes driving sales in Turkey, 2016-2021
  • Key health & wellness consumer benefits driving sales in Turkey, 2016-2021
  • Pack material (in million pack units), 2016-2026
  • Pack materials by category (in million pack units), 2021
  • Pack type (in million pack units), 2016-2026
  • Pack types by category (in million pack units), 2021
  • Closure type (in million pack units), 2016-2026
  • Closure types by category (in million pack units), 2021
  • Primary outer type (in million pack units), 2016-2026
  • Primary outer types by category (in million pack units), 2021
  • Real GDP and annual growth (%), 2018-2026
  • Nominal GDP and annual growth (%), 2018-2026
  • Consumer price inflation (%), 2018-2026
  • Employed people and unemployment rate (%), 2018-2026
  • Nominal household final consumption expenditure and annual growth (%), 2018-2026
  • Population and annual growth (%), 2018-2026
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2016-2026
List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe savory snacks sector, 2021-2026
  • Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Turkey, Eastern Europe, and global, 2016-2026
  • PCE comparison - Turkey, Eastern Europe, and global, 2016-2026
  • Market size and growth analysis by value and volume, savory snacks sector, 2016-2026
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2016-2026
  • Market size and growth analysis by value and volume, meat snacks category, 2016-2026
  • Market size and growth analysis by value and volume, nuts and seeds category, 2016-2026
  • Market size and growth analysis by value and volume, popcorn category, 2016-2026
  • Market size and growth analysis by value and volume, potato chips category, 2016-2026
  • Market size and growth analysis by value and volume, pretzels category, 2016-2026
  • Market size and growth analysis by value and volume, processed snacks category, 2016-2026
  • Share of key distribution channels (in value terms) - savory snacks, 2021
  • Key distribution channel share by category (in value terms), 2021
  • Leading companies (in value and volume terms) in the savory snacks sector, 2021
  • Private label penetration by category (in value terms), 2021
  • Growth analysis, private label and brands, 2016-2021
  • Category-wise consolidation/fragmentation (in value terms) - savory snacks , 2021
  • Prominence of health & wellness claims by category, $ million, 2016-2021
  • Contribution of health & wellness by product attributes, $ million, 2016-2021
  • Contribution of health & wellness by consumer benefits, $ million, 2016-2021
  • Key pack materials in the Turkish savory snacks sector, percentage share of pack kg, 2021
  • Annual growth rate by key pack material, 2016-2026
  • Use of pack material by category (in pack units), 2021
  • Key pack types in the Turkish savory snacks sector, percentage share of pack kg, 2021
  • Annual growth rate by key pack type, 2016-2026
  • Use of pack type by category (in pack units), 2021
  • Key closure types in the Turkish savory snacks sector, percentage share of pack kg, 2021
  • Annual growth rate by key closure type, 2016-2026
  • Use of closure type by category (in pack units), 2021
  • Key primary outer types in the Turkish savory snacks sector, percentage share of pack kg, 2021
  • Annual growth rate by key primary outer type, 2016-2026
  • Use of primary outer type by category (in pack units), 2021
  • Volume growth analysis of top ten cities (million kg), 2016-2021
  • Leading cities’ contribution to volume change, 2021-2026
  • Demographic analysis
  • Real GDP (TRY billion) and annual growth (%)
  • Nominal GDP (TRY billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in TRY terms
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Economic summary, labor market trends, and demographic trends
  • Five lowest-risk nations in GCRI Q4 2021
  • Five highest-risk nations in GCRI Q4 2021
  • Turkey performance in country risk analysis in comparison to Eastern Europe and the world
  • List of 109 countries analyzed to identify the high-potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • PepsiCo
  • Tadim Gida
  • DOGUS YIYECEK VE IÇEÇEK
  • Peyman Gida
  • Dogus Çay