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Sports Sponsorship Market 2025-2029

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    Report

  • 208 Pages
  • January 2025
  • Region: Global
  • TechNavio
  • ID: 5652852
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The sports sponsorship market is forecasted to grow by $ 26.6 billion during 2024-2029, accelerating at a CAGR of 6.3% % during the forecast period. The report on the sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, emergence of new sports leagues, and rapid growth of sports industry and international sporting events.

The sports sponsorship market is segmented as below:

By Type

  • Signage
  • Digital activation
  • Club and venue activation
  • Others

By Application

  • Competition sponsorship
  • Training sponsorship

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the analytics gaining prominence in sports sponsorship as one of the prime reasons driving the sports sponsorship market growth during the next few years. Also, technological integration in sports sponsorship and growing popularity of fan zones in sports events will lead to sizable demand in the market.

The report on the sports sponsorship market covers the following areas:

  • Sports Sponsorship Market sizing
  • Sports Sponsorship Market forecast
  • Sports Sponsorship Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co. Also, the sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Sports Sponsorship Market 2019 - 2023
Historic Market Size - Data Table on Global Sports Sponsorship Market 2019 - 2023 ($ billion)
5.2 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on Global Sports Sponsorship Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 Signage - Market size and forecast 2024-2029
Chart on Signage - Market size and forecast 2024-2029 ($ billion)
Data Table on Signage - Market size and forecast 2024-2029 ($ billion)
Chart on Signage - Year-over-year growth 2024-2029 (%)
Data Table on Signage - Year-over-year growth 2024-2029 (%)
8.4 Digital activation - Market size and forecast 2024-2029
Chart on Digital activation - Market size and forecast 2024-2029 ($ billion)
Data Table on Digital activation - Market size and forecast 2024-2029 ($ billion)
Chart on Digital activation - Year-over-year growth 2024-2029 (%)
Data Table on Digital activation - Year-over-year growth 2024-2029 (%)
8.5 Club and venue activation - Market size and forecast 2024-2029
Chart on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
Data Table on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
Chart on Club and venue activation - Year-over-year growth 2024-2029 (%)
Data Table on Club and venue activation - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Competition sponsorship - Market size and forecast 2024-2029
Chart on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
Data Table on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
Chart on Competition sponsorship - Year-over-year growth 2024-2029 (%)
Data Table on Competition sponsorship - Year-over-year growth 2024-2029 (%)
9.4 Training sponsorship - Market size and forecast 2024-2029
Chart on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
Data Table on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
Chart on Training sponsorship - Year-over-year growth 2024-2029 (%)
Data Table on Training sponsorship - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Application
Market opportunity by Application ($ billion)
Data Table on Market opportunity by Application ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.11 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.15 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.16 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.17 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Adidas AG
Adidas AG - Overview
Adidas AG - Business segments
Adidas AG - Key news
Adidas AG - Key offerings
Adidas AG - Segment focus
SWOT
14.5 Anheuser Busch InBev SA NV
Anheuser Busch InBev SA NV - Overview
Anheuser Busch InBev SA NV - Product/Service
Anheuser Busch InBev SA NV - Key offerings
SWOT
14.6 Electronic Arts Inc.
Electronic Arts Inc. - Overview
Electronic Arts Inc. - Product/Service
Electronic Arts Inc. - Key offerings
SWOT
14.7 Etihad Airways PJSC
Etihad Airways PJSC - Overview
Etihad Airways PJSC - Product/Service
Etihad Airways PJSC - Key offerings
SWOT
14.8 Hero MotoCorp Ltd.
Hero MotoCorp Ltd. - Overview
Hero MotoCorp Ltd. - Product/Service
Hero MotoCorp Ltd. - Key offerings
SWOT
14.9 HX Entertainment Ltd.
HX Entertainment Ltd. - Overview
HX Entertainment Ltd. - Product/Service
HX Entertainment Ltd. - Key offerings
SWOT
14.10 Hyundai Motor Co.
Hyundai Motor Co. - Overview
Hyundai Motor Co. - Business segments
Hyundai Motor Co. - Key news
Hyundai Motor Co. - Key offerings
Hyundai Motor Co. - Segment focus
SWOT
14.11 MACRON SPA
MACRON SPA - Overview
MACRON SPA - Product/Service
MACRON SPA - Key offerings
SWOT
14.12 Nike Inc.
Nike Inc. - Overview
Nike Inc. - Business segments
Nike Inc. - Key news
Nike Inc. - Key offerings
Nike Inc. - Segment focus
SWOT
14.13 PUMA SE
PUMA SE - Overview
PUMA SE - Business segments
PUMA SE - Key news
PUMA SE - Key offerings
PUMA SE - Segment focus
SWOT
14.14 Qatar Airways Group Q.C.S.C.
Qatar Airways Group Q.C.S.C. - Overview
Qatar Airways Group Q.C.S.C. - Product/Service
Qatar Airways Group Q.C.S.C. - Key offerings
SWOT
14.15 Red Bull GmbH
Red Bull GmbH - Overview
Red Bull GmbH - Product/Service
Red Bull GmbH - Key offerings
SWOT
14.16 Rolex SA
Rolex SA - Overview
Rolex SA - Product/Service
Rolex SA - Key offerings
SWOT
14.17 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
SWOT
14.18 The Coca Cola Co.
The Coca Cola Co. - Overview
The Coca Cola Co. - Business segments
The Coca Cola Co. - Key news
The Coca Cola Co. - Key offerings
The Coca Cola Co. - Segment focus
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Type
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 11: Overview on criticality of inputs and factors of differentiation
Exhibits 12: Overview on factors of disruption
Exhibits 13: Impact of drivers and challenges in 2024 and 2029
Exhibits 14: Parent Market
Exhibits 15: Data Table on - Parent Market
Exhibits 16: Market characteristics analysis
Exhibits 17: Value chain analysis
Exhibits 18: Offerings of companies included in the market definition
Exhibits 19: Market segments
Exhibits 20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Historic Market Size - Data Table on Global Sports Sponsorship Market 2019 - 2023 ($ billion)
Exhibits 25: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits 26: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
Exhibits 27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits 28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits 29: Five forces analysis - Comparison between 2024 and 2029
Exhibits 30: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 32: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 33: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 35: Chart on Market condition - Five forces 2024 and 2029
Exhibits 36: Chart on Type - Market share 2024-2029 (%)
Exhibits 37: Data Table on Type - Market share 2024-2029 (%)
Exhibits 38: Chart on Comparison by Type
Exhibits 39: Data Table on Comparison by Type
Exhibits 40: Chart on Signage - Market size and forecast 2024-2029 ($ billion)
Exhibits 41: Data Table on Signage - Market size and forecast 2024-2029 ($ billion)
Exhibits 42: Chart on Signage - Year-over-year growth 2024-2029 (%)
Exhibits 43: Data Table on Signage - Year-over-year growth 2024-2029 (%)
Exhibits 44: Chart on Digital activation - Market size and forecast 2024-2029 ($ billion)
Exhibits 45: Data Table on Digital activation - Market size and forecast 2024-2029 ($ billion)
Exhibits 46: Chart on Digital activation - Year-over-year growth 2024-2029 (%)
Exhibits 47: Data Table on Digital activation - Year-over-year growth 2024-2029 (%)
Exhibits 48: Chart on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
Exhibits 49: Data Table on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
Exhibits 50: Chart on Club and venue activation - Year-over-year growth 2024-2029 (%)
Exhibits 51: Data Table on Club and venue activation - Year-over-year growth 2024-2029 (%)
Exhibits 52: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 53: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 54: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 55: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 56: Market opportunity by Type ($ billion)
Exhibits 57: Data Table on Market opportunity by Type ($ billion)
Exhibits 58: Chart on Application - Market share 2024-2029 (%)
Exhibits 59: Data Table on Application - Market share 2024-2029 (%)
Exhibits 60: Chart on Comparison by Application
Exhibits 61: Data Table on Comparison by Application
Exhibits 62: Chart on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
Exhibits 63: Data Table on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
Exhibits 64: Chart on Competition sponsorship - Year-over-year growth 2024-2029 (%)
Exhibits 65: Data Table on Competition sponsorship - Year-over-year growth 2024-2029 (%)
Exhibits 66: Chart on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
Exhibits 67: Data Table on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
Exhibits 68: Chart on Training sponsorship - Year-over-year growth 2024-2029 (%)
Exhibits 69: Data Table on Training sponsorship - Year-over-year growth 2024-2029 (%)
Exhibits 70: Market opportunity by Application ($ billion)
Exhibits 71: Data Table on Market opportunity by Application ($ billion)
Exhibits 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 73: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 74: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 75: Chart on Geographic comparison
Exhibits 76: Data Table on Geographic comparison
Exhibits 77: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 78: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 79: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 80: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 81: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 82: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 83: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 84: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 85: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 86: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 87: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 88: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 89: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 90: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 91: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 92: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 93: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 94: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 95: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 96: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 97: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 98: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 99: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 100: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 101: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 102: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 103: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 106: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 107: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 110: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 111: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 114: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 115: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 118: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 119: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 122: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits 123: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 126: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 127: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits 130: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits 131: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 134: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 135: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 137: Market opportunity By Geographical Landscape ($ billion)
Exhibits 138: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 139: Impact of drivers and challenges in 2024 and 2029
Exhibits 140: Overview on criticality of inputs and factors of differentiation
Exhibits 141: Overview on factors of disruption
Exhibits 142: Impact of key risks on business
Exhibits 143: Companies covered
Exhibits 144: Company ranking index
Exhibits 145: Matrix on companies position and classification
Exhibits 146: Adidas AG - Overview
Exhibits 147: Adidas AG - Business segments
Exhibits 148: Adidas AG - Key news
Exhibits 149: Adidas AG - Key offerings
Exhibits 150: Adidas AG - Segment focus
Exhibits 151: SWOT
Exhibits 152: Anheuser Busch InBev SA NV - Overview
Exhibits 153: Anheuser Busch InBev SA NV - Product/Service
Exhibits 154: Anheuser Busch InBev SA NV - Key offerings
Exhibits 155: SWOT
Exhibits 156: Electronic Arts Inc. - Overview
Exhibits 157: Electronic Arts Inc. - Product/Service
Exhibits 158: Electronic Arts Inc. - Key offerings
Exhibits 159: SWOT
Exhibits 160: Etihad Airways PJSC - Overview
Exhibits 161: Etihad Airways PJSC - Product/Service
Exhibits 162: Etihad Airways PJSC - Key offerings
Exhibits 163: SWOT
Exhibits 164: Hero MotoCorp Ltd. - Overview
Exhibits 165: Hero MotoCorp Ltd. - Product/Service
Exhibits 166: Hero MotoCorp Ltd. - Key offerings
Exhibits 167: SWOT
Exhibits 168: HX Entertainment Ltd. - Overview
Exhibits 169: HX Entertainment Ltd. - Product/Service
Exhibits 170: HX Entertainment Ltd. - Key offerings
Exhibits 171: SWOT
Exhibits 172: Hyundai Motor Co. - Overview
Exhibits 173: Hyundai Motor Co. - Business segments
Exhibits 174: Hyundai Motor Co. - Key news
Exhibits 175: Hyundai Motor Co. - Key offerings
Exhibits 176: Hyundai Motor Co. - Segment focus
Exhibits 177: SWOT
Exhibits 178: MACRON SPA - Overview
Exhibits 179: MACRON SPA - Product/Service
Exhibits 180: MACRON SPA - Key offerings
Exhibits 181: SWOT
Exhibits 182: Nike Inc. - Overview
Exhibits 183: Nike Inc. - Business segments
Exhibits 184: Nike Inc. - Key news
Exhibits 185: Nike Inc. - Key offerings
Exhibits 186: Nike Inc. - Segment focus
Exhibits 187: SWOT
Exhibits 188: PUMA SE - Overview
Exhibits 189: PUMA SE - Business segments
Exhibits 190: PUMA SE - Key news
Exhibits 191: PUMA SE - Key offerings
Exhibits 192: PUMA SE - Segment focus
Exhibits 193: SWOT
Exhibits 194: Qatar Airways Group Q.C.S.C. - Overview
Exhibits 195: Qatar Airways Group Q.C.S.C. - Product/Service
Exhibits 196: Qatar Airways Group Q.C.S.C. - Key offerings
Exhibits 197: SWOT
Exhibits 198: Red Bull GmbH - Overview
Exhibits 199: Red Bull GmbH - Product/Service
Exhibits 200: Red Bull GmbH - Key offerings
Exhibits 201: SWOT
Exhibits 202: Rolex SA - Overview
Exhibits 203: Rolex SA - Product/Service
Exhibits 204: Rolex SA - Key offerings
Exhibits 205: SWOT
Exhibits 206: Samsung Electronics Co. Ltd. - Overview
Exhibits 207: Samsung Electronics Co. Ltd. - Business segments
Exhibits 208: Samsung Electronics Co. Ltd. - Key news
Exhibits 209: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 210: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 211: SWOT
Exhibits 212: The Coca Cola Co. - Overview
Exhibits 213: The Coca Cola Co. - Business segments
Exhibits 214: The Coca Cola Co. - Key news
Exhibits 215: The Coca Cola Co. - Key offerings
Exhibits 216: The Coca Cola Co. - Segment focus
Exhibits 217: SWOT
Exhibits 218: Inclusions checklist
Exhibits 219: Exclusions checklist
Exhibits 220: Currency conversion rates for US$
Exhibits 221: Research methodology
Exhibits 222: Information sources
Exhibits 223: Data validation
Exhibits 224: Validation techniques employed for market sizing
Exhibits 225: Data synthesis
Exhibits 226: 360 degree market analysis
Exhibits 227: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global sports sponsorship market: Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is analytics gaining prominence in sports sponsorship."

According to the report, one of the major drivers for this market is the increasing sports sponsorship spending.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adidas AG
  • Anheuser Busch InBev SA NV
  • Electronic Arts Inc.
  • Etihad Airways PJSC
  • Hero MotoCorp Ltd.
  • HX Entertainment Ltd.
  • Hyundai Motor Co.
  • MACRON SPA
  • Nike Inc.
  • PUMA SE
  • Qatar Airways Group Q.C.S.C.
  • Red Bull GmbH
  • Renault SAS
  • Rolex SA
  • Samsung Electronics Co. Ltd.
  • Super Group SGHC Ltd.
  • The Coca Cola Co.