In 2021, the global hot drinks sector was valued at $236,036.3 million. Over the forecast period (2021-26), it is set to yield a CAGR of 10.2% and reach $384,151.5 million in 2026. Eastern Europe was the smallest market for hot drinks in 2021, accounting for a share of 8.6%, globally. The Eastern European hot drinks sector recorded value sales of $20,241.5 million in 2021. Over the forecast period, it is expected to register the second-fastest CAGR at 11.4% and reach $34,767.1 million in 2026. In the Eastern European hot drinks sector, the top five companies together accounted for a value share of 42% of total sector sales in 2021. Orimi Trade held an 11.8% value share in the region, while predominantly operating in the hot tea category. It was followed by Nestlé (11.4%), JAB Holding Company (8.2%), Unilever (6.9%), and Ahmad Tea (3.7%). Private labels held a value share of 4.2% in 2021.
This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe Hot Drinks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe Hot Drinks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
Scope
This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe hot drinks sector, analyzing data from 21 countries in the region. It includes analysis on the following:- Market environment: Includes sector size, market size, and growth analysis by category. This data includes both on-trade and off-trade data.
- High-potential countries’ analysis: Indicates changing share of value consumption in the various hot drinks categories across high-potential countries in Eastern Europe region. It also provides risk-reward analysis of four countries across Eastern Europe region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
- Success stories: Provides some of the most compelling hot drinks manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive environment: Provides an overview of leading companies in Eastern Europe, besides analyzing the growth of private labels in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in Eastern Europe hot drinks sector in 2021. It covers hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, and others, which includes 'dollar stores', variety stores & general merchandise retailers, cash & carries and warehouse clubs, and department stores.
- Packaging analysis*: The report provides percentage shares (in 2021) and growth analysis (during 2016-26) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of hot drinks.
- Challenges and future outlook: Provides the challenges and future outlook of Eastern Europe hot drinks sector.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern European Market Growth Analysis by Country
- Eastern European Market Growth Analysis by Category
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-potential Countries
- Top Four High-potential Countries in Eastern Europe
- Overview of High-potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/2)
- Value Share Analysis of Hot Coffee and Tea Compared with Iced/RTD Tea and Coffee
- Change in Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Overview of Polish Hot Drinks Sector
- Poland - Demographic Analysis
- Key Trends in Polish Hot Drinks Sector
- Overview of the Czech Hot Drinks Sector
- The Czech Republic - Demographic Analysis
- Key Trends in the Czech Hot Drinks Sector
- Overview of Turkish Hot Drinks Sector
- Turkey - Demographic Analysis
- Key Trends In Turkish Hot Drinks Sector
- Overview of Romanian Hot Drinks Sector
- Romania - Demographic Analysis
- Key Trends in Romanian Hot Drinks Sector
- Part 4: Success Stories
- About Case Studies
- Case Study: Velo Coffee - Morning Fixie 200g Coffee Bag Blend
- Case Study: Audun Coffee - Brazil Fazenda Rainha Miaki Filter Coffee
- Case Study: Teaholics - Ultimate Japanese Black Tea
- Part 5: Competitive Environment
- Leading Companies’ Shares in the Eastern European Hot Drinks Sector
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Hot Drinks Sector
- Leading Brands in the Eastern European Hot Drinks Sector
- Private Label Penetration in the Eastern European Hot Drinks Sector
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 8: Challenges and Future Outlook
- Key Challenges in the Eastern European Hot Drinks Sector
- Future Outlook in the Eastern European Hot Drinks Sector
- Appendix
- Definitions
- About the Publisher
List of Tables
- Regional comparison: market size, growth, and per capita analysis, 2021-26
- Overview of high-potential countries in Eastern Europe
- Value shares of hot coffee and tea as proportions of overall coffee and tea market, 2021
- Change in consumption of categories within hot drinks sector (value terms), by country, 2021-26
- Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2021
- Private label penetration (in value terms) in the hot drinks sector, 2021
- Leading distribution channels (in value terms) in Eastern Europe by country, 2021
- Leading distribution channels (in value terms) in Eastern Europe by category, 2021
List of Figures
- Annual value growth analysis by region, 2021-26
- Annual volume growth analysis by region, 2021-26
- Category volume growth analysis of countries compared with regional growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by category in Eastern Europe, 2021-26
- Country-level contribution to the growth of hot coffee in Eastern Europe, 2021-26
- Country-level contribution to the growth of hot tea in Eastern Europe, 2021-26
- Country-level contribution to the growth of other hot drinks in Eastern Europe, 2021-26
- Per capita consumption by category in Eastern Europe by country, 2021
- Per capita expenditure by category in Eastern Europe by country, 2021
- Poland: category share, 2021
- Poland: consumption by gender in 2020
- Poland: consumption by age group in 2020
- Poland: consumption by education in 2020
- Poland: consumption by degree of urbanization in 2020
- The Czech Republic: category share, 2021
- The Czech Republic: consumption by gender in 2020
- The Czech Republic: consumption by age group in 2020
- The Czech Republic: consumption by education in 2020
- The Czech Republic: consumption by degree of urbanization in 2020
- Turkey: category share, 2021
- Turkey: consumption by gender in 2020
- Turkey: consumption by age group in 2020
- Turkey: consumption by education in 2020
- Turkey: consumption by degree of urbanization in 2020
- Romania: category share, 2021
- Romania: consumption by gender in 2020
- Romania: consumption by age group in 2020
- Romania: consumption by education in 2020
- Romania: consumption by degree of urbanization in 2020
- Leading companies in the Eastern European hot drinks sector by value sales (% share), 2021
- Leading companies in the Eastern European hot drinks sector by value sales ($ million), 2021
- Leading brands (including private label) in Eastern European hot drinks sector by value sales ($ million), 2021
- Key pack material volume (units) share, 2021
- Unit volume growth by pack material, 2016-26
- Key pack type volume (units) share, 2021
- Unit volume growth by pack type, 2016-26
- Key closure type volume (units) share, 2021
- Unit volume growth by closure type, 2016-26
- Key primary outer type volume (units) share, 2021
- Unit volume growth by primary outer type, 2016-26
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- JAB Holding Company
- Nestlé
- J.M. Smucker Company
- The Kraft Heinz Company
- 3corações
