United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market. The report focuses on five key subcategories: kitchen cabinets, worktops, sinks & taps, cupboard doors & accessories, and under counter lighting. Consumer data is based on our 2022 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- B&Q is the most shopped retailer for kitchen furniture
- Home Delivery was the most popular choice for fulfilment of online orders
- Range is the most important driver when selecting which retailer to purchase kitchen furniture products from
Reasons to Buy
- Identify the areas where consumers believe retailers could improve to better appeal to shoppers and build awareness of potential weaknesses.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover how consumers feel about online shopping when shopping for kitchen furniture, such as how easy and enjoyable they deem it to be, to help improve and develop online services.
Table of Contents
- Definitions
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Screwfix Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Shopper Research Process, 2022
- Shopper Research Process - Shopper Interaction With Staff, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Kitchen Furniture, 2022
- Satisfaction with Online Shopping for Kitchen Furniture, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Category-specific Questions, 2022
- Methodology & Contacts
List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Screwfix Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Kitchen Furniture, 2022
- Satisfaction with Online Shopping for Kitchen Furniture, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Kitchen Furniture, 2022
- Preference of kitchen style, 2022
- Changes in kitchen preferences, 2022
- Changes in terms of size of kitchens, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- B&Q
- Amazon
- Screwfix
- IKEA
- Wickes
- Harvey Jones Kitchens
- B&M
- Homebase
- Kitchens Direct
- Magnet
- Smallbone
- In-Toto
- Home Bargains
