United Kingdom (UK) Home Bathroom Accessories Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK bathroom accessories market. The report focuses on four key subcategories: sink/toilet accessories, bath/shower accessories, storage & bins, and other bathroom accessories. Consumer data is based on our 2021 UK bathroom accessories survey, using a panel of 2,000 nationally representative consumers.
Scope
- A key purchase motivation for consumers is buying into a new look, design or fashion trend.
- The majority of consumers find that browsing for goods online is easier than visiting shops.
- Price is the most important driver when selecting which retailer to purchase bathroom accessories from.
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of retailer choice, such as range, price and quality, vary in importance among consumers to maximise sales potential among target audiences.
- Discover how consumers approach the research process when planning purchases of bathroom accessories.
Table of Contents
- Definitions
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Amazon Shopper Profile, 2022
- B&M Shopper Profile, 2022
- ASDA Shopper Profile, 2022
- Wilko Shopper Profile, 2022
- Dunelm Shopper Profile, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Shopper Research Process, 2022
- Shopper Research Process - Shopper Interaction With Staff, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Bathroom Accessories, 2022
- Satisfaction with Online Shopping for Bathroom Accessories, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Category-Specific Questions, 2022
- Methodology & Contacts
List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Amazon Shopper Profile, 2022
- B&M Shopper Profile, 2022
- ASDA Shopper Profile, 2022
- Wilko Shopper Profile, 2022
- Dunelm Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Bathroom Accessories, 2022
- Satisfaction with Online Shopping for Bathroom Accessories, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Bathroom Accessories, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&M
- ASDA
- Wilko
- Dunelm
- Home Bargains
- B&Q
- IKEA
- Argos
- Tesco
- Co-op
