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The audience analytics market is forecasted to grow by USD 3.30 billion during 2023-2028, accelerating at a CAGR of 9.2% during the forecast period. The report on the audience analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising penetration of mobile computing devices, increasing user engagement on digital platforms, and growing focus on competitive intelligence.
The audience analytics market is segmented as below:
By Application
- Sales and marketing management
- Customer experience engagement
- Competitive intelligence
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
The report on the audience analytics market covers the following areas:
- Audience Analytics Market sizing
- Audience Analytics Market forecast
- Audience Analytics Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Application
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global audience analytics market: 3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, SAS Institute Inc., and Verimatrix Inc..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is recent developments."
According to the report, one of the major drivers for this market is the rising penetration of mobile computing devices.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3DiVi Inc
- Adobe Inc.
- Akamai Technologies Inc.
- Alfi Inc
- AlmondNet Inc
- Alphabet Inc.
- Bosch Rexroth AG
- Brandchats
- Brandwatch
- CabinetM Inc
- Comscore Inc.
- Emplifi Inc
- FiscOwl LLC
- Flytxt
- International Business Machines Corp.
- Lotame Solutions Inc.
- Oracle Corp.
- Ormax Media Pvt Ltd
- SAS Institute Inc.
- Verimatrix Inc.
