Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Yonghui superstores, is a China-based company principally engaged in the operation of regular supermarkets chain with more than 1,000 supermarkets across the country, covering 29 provinces and 583 cities, with an operating area of ??more than 8 million square meters. It was among the first distribution companies in mainland China to bring fresh agricultural products into modern supermarkets. A vast majority of their consumers are of millennial generation who account for 78.7%, while Gen X, Gen Z and Boomer generation account to 13.4%, 3.1%, and 4.7% respectively.

Profile of retailer's shopper base, key performance indicators, sales and market shares

Scope

• Yonghui Superstores has a diverse shopper base spanning generations supported by its vast product assortment
• Yonghui is all set to bounce back from its losses in 2021 with the introduction of its omnichannel digitalization strategy, 'yhdos'
• A slowed down Yonghui adds its force behind the new digital channel for revamping its sales and brand image

Reasons to Buy

• Gain a comprehensive knowledge on Yonghui Superstores's business and develop a competitive advantage
• Investigate current trends in the food and grocery market to identify the best opportunities to exploit
• Analysis of key players in the food and grocery segment in China