'NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications' explores the hype around NFTs and implications for consumer goods brands.
Despite being loosely understood and tentatively valued, the NFT market underwent a meteoric rise in 2021.
Despite being loosely understood and tentatively valued, the NFT market underwent a meteoric rise in 2021.
Scope
- NFTs appeal to a new market of digitally connected consumers, who wish to play a more active role in brand creation and evolution.
- Brands can use NFTs to revitalize their image and make them more relevant to a new generation of consumers.
- NFTs are a unique and potentially profitable initiative, but consumer brands need to be thoughtful about how to leverage their utility.
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Trend Pulse: NFTs and the Consumer Brand Opportunity- Trend overview
- Consumer insight
- Brand implications
- Take outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Coca-Cola
- McDonald's
- Clinique
