'Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications' explores how elevated levels of social, political, or economic uncertainty influence purchase choices.
Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.
Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.
Scope
- Consumers may seek to alleviate their anxiety with measure, ranging from the seemingly irrational to the deliberate and measured.
- An unpredictable political and economic landscape can fuel consumer anxiety, which in turn inhibits willingness to spend.
- Political uncertainty adds another dimension to brands' marketing and innovation strategies - but it is up to brands whether this is addressed or ignored.
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Trend Pulse: the Impact of Political Uncertainty on Consumer anxiety- Trend overview
- Consumer insight
- Brand implications
- Take outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Maybelline
- Uniqlo
- Marmite
