There is a new world of snacking, and consumers are not willing to suspend their desire for health at the snack door. We explore the new rules for snacking and how snacking can fit into the health equation.
This upcoming report takes a deeper look at the topic of snacking and healthy indulgence (globally, regionally, and across 23 individual countries) to help companies better understand shopper motivations and attitudes, and allow them to connect more powerfully with their targets and bring market solutions faster and more profitably.
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam
TOPICS COVERED:
Target Profile: Snacking Segmentation
- Explores different consumer approaches to snacking, to better understand unmet needs and identify opportunities for better-for-you snacking. The groups are profiled globally and sized within each region and country. This section will highlight many opportunities, including:
- How they snack
- What they look for in a snack
- How their snacking needs change throughout the day
- Ingredient interest
- Value drivers: Where will they pay more?
- What they look for on food and beverage labels
- And much more!
The Current Snacking Landscape
- How many consumers actively avoid snacking?
- Do they believe that eating several healthy snacks is as good as or better than eating three meals a day?
- What are the key considerations for selecting snacks throughout the day (i.e., nutrition, convenience, hunger, taste, energy, and reward/indulgence)?
- When purchasing a snack, what are consumers interested in specifically?
- Natural
- Organic
- Has ingredients that provide a health benefit
- Has fewer negatives (fat, calories, sugar, etc.)
- From a socially responsible company
- Premium ingredients
- New, interesting, or unique ingredients
- Experimental or global flavors
- Single-serve packaging
- Healthier ingredients (e.g., fiber, vegetables, etc.)
- Fortified/Enriched with vitamins or minerals
- Recognizable ingredients
- Plant-based
- Better for the environment
The Search for Healthier Indulgence
- The expansion of “better-for-you” across all categories:
- Do shoppers believe all food and beverage categories including things like soft drinks, snacks, and candy should be made as good for you as possible?
- Must the taste remain the same?
- How do opinions vary by the market?
- How many consumers wish they had healthier options in indulgent food/beverage categories?
- Do they struggle to find indulgent snacks that they believe are healthy?
- Is health the priority? When choosing indulgent foods/beverages, how much do consumers consider the health of the product?
- Snacking Needs and Priorities Throughout the Day
- How do key needs and priorities for selecting snacks (e.g., nutrition, taste, convenience, hunger, energy level, and indulgence) change during the day
Table of Contents
- Introduction and Methodology
- Executive Overview and Summary Findings
- Target Profiles: Snacking Segmentation
- The Current Snacking Landscape
- The Search for Healthier Indulgence
- Snacking Needs and Priorities Throughout the Day
