India Diaper (Baby & Adult) Market Outlook, 2027-28

In India, the hygiene products market has shown an explosive growth in recent years. Among others, diaper industry is a derivative of the changing Indian demographics. In India, the middle class is growing, the number of women and infants are increasing, public health consciousness is continuous strengthening, and purchasing power is gradually improving, which in turn has helped the country to achieve a relatively high level of economic development.

According to the report, “India Baby & adult Diaper Market Outlook, 2027-28” the market has grown with a CAGR of more than 20% during the historic time period. Diaper market largely consists of baby diapers in India with more than 95% volume share whereas adult diapers have just started to foray into the mainstream market. In India, baby diapers are divided into five type's viz. disposable diapers, modern cloth diapers, training pants, swim pants and biodegradable diapers which have very less presence in the Indian market. Awareness is increasing through the media campaigns about the different diaper brands and the benefits of using disposable diapers over cloth versions. Even in smaller towns and cities, parents are now willing to spend money on disposable diapers when the baby is taken out of the home, for added convenience.

In line with this, the increasing prevalence of functional and cognitive impairment, constipation and urinary tract infection (UTI) is facilitating the product demands further to maintain adequate hygiene and prevent infections and allergies. Moreover, the launch of variants with aloe Vera gel and other skin-friendly compounds and inner linings to prevent rashes is providing thrust to the market growth. Product manufacturers are also developing biodegradable diaper variants that are eco-friendly and produced using organic raw materials. Other factors, including the rising expenditure capacities of the consumers and the increasing acceptance of adult diapers among the masses, are anticipated to drive the market across the country.

In India, Maharashtra is the leading market for diapers. Other key regions are Delhi NCR, Tamil Nadu, Karnataka, and Gujarat. The market in these regions is being driven by the high purchasing power of the consumers, along with a robustly growing middle-class population. The expansions of distribution channels like supermarkets and hypermarkets into these regions have also aided the market growth as they offer easy access to diverse and innovative products to the consumers. In addition to that, the diapers market in India is being driven by the growing demand from consumers for diapers, which are customized according to their needs and are environmentally friendly. Leading manufacturers are expanding upon these factors to cater to the target customers. Also, manufacturers are introducing diapers with enhanced properties such as skin-friendly, ultra-thin, more absorbent, and convenient to wear, which is resulting in the growth of the diapers market in India.

Furthermore, due to the high rate of incidences of urinary incontinence among the geriatric population, the demand for adult diapers is also increasing, consequently boosting the growth of the market. However, the market is finding hindrances due to factors such as environmental pollution caused by the improper disposal and littering of disposable diapers composed of non-biodegradable materials. Over the years, life expectancy of adult population has increased and in 2011 adult population in India over 65 years of age stood at 66 million. Rapidly expanding infant population and increasing participation of women in the workforce have been the major growth-inducing factors for the diaper market in the region. Besides this, rising online sales coupled with rapid urbanization are some of the other factors anticipated to foster the market growth.

Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby’s delicate skin. Indians give birth to around 27 million babies each year, yet the penetration rate of baby diapers remains at less than two percent. Regarded as a kind of luxury without reuse value in India, diapers are unaffordable for many people in India. In addition, different from consumers in other diaper markets, Indian mothers believed that the use of diapers for a long time may damage their babies' skin. However, with the changing socio-economic climate and shifting cultural patterns, more and more Indian mothers are beginning to accept baby diapers now. Soft and breathable baby diapers meet Indian market demands well.

Indorama India Private Ltd (INVIYA brand), the Baddi, Himachal Pradesh-based spandex business of Singapore-headquartered Indorama Corporation, has launched an all-new hygiene grade super comfort spandex for baby and adult diapers under the brand name SnugFit, at the recently held 5th 'Right Hygiene’ Conference, held in New Delhi, on June 2-3, 2022. SnugFit is an improvised polymer variant of premium spandex fibre, crafted with European winding technology process to provide better comfort without any leakages. SnugFit offers effective solutions for the hygiene industry with its better operational efficiency, wide range of products, adhesive compatibility with leading brands, and low creep rate and skin friendliness and safety - which makes it an ideal hygiene grade spandex choice for diaper brands/manufacturers.

Plant-based ingredients such as bio-based plastics - or those made from renewable resources like plant-based ethanol in lieu of non-renewable petroleum - is another growing trend in diapers. Other plant-based ingredients such as viscose derived from bamboo trees and cotton blends are weaving their way into the fabric of personal absorbent hygiene in the years ahead.

Covid-19 Impacts:

The COVID-19 outbreak is expected to benefit the global smart diapers market. The impact of the outbreak has resulted in the breakdown of daycare businesses that were outsourced to numerous agencies and professional child care providers. While birth rates fell due to the Covid-19 pandemic, curbing diapers’ and pull-up pants’ consumption growth in the developed world, growing hygiene and product awareness as well as brand variety expansion continue to drive per capita consumption in developing markets .Despite the efforts of many platforms to provide properly screened caretakers, the fear of the pandemic is expected to push parents to get personally involved in baby care. This is anticipated to have a beneficial effect on the global smart diapers market.

Covered in the report:

• India Diaper Market
• India Baby Diaper Grooming
• India Adult Diaper Grooming

India Diaper (Baby & Adult) Market Outlook, 2027-28 discusses the following aspects of Diaper in India:

• Global Diaper Market Size By Value & Forecast
• North America Diaper Market Size By Value & Forecast
• Latin America Diaper Market Size By Value & Forecast
• Asia Pacific Diaper Market Size By Value & Forecast
• Europe Diaper Market Size By Value & Forecast
• Disposable Diaper Market Size By Value & Forecast
• Modern Cloth Diaper Market Size By Value & Forecast
• Training Pants Market Size By Value & Forecast
• Swim Pants Market Size By Value & Forecast
• Biodegradable or Other Diaper Market Size By Value & Forecast
• Global Diaper Segmental Analysis: By Region, By Product Type, By Company
• India Diaper Market Size By Value & Forecast
• India Baby Diaper Market Size By Value, Volume & Forecast
• India Adult Diaper Market Size By Value, Volume & Forecast
• India Diaper Segmental Analysis: By Product Type, By Company
• Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.