India Facial Creams & Gels Market Outlook, 2027-28

This is attributable to a rise in fashion consciousness among Indian consumers in recent years. Moreover, the rise in the trend of using skin care products such as acne treatments, face masks, facial cleansers, and facial moisturizers among Indian consumers, who are keen to maintain a healthy and youthful appearance, drives the growth of skin care products including facial cream and gel in India. With a growing Indian economy in mind, the rising disposable income of consumers encourages the use of cosmetics for facial care. India is the youngest country as the number of young people is greater. This younger generation is showing more concern about their looks. The desire to look beautiful and younger from a larger portion of the population is boosting the overall market growth.

According to the report, India Facial Cream and Gels Market Outlook, 2027-28 the market is projected to grow at more than 9% CAGR during the forecast period, obtaining a market size of near INR 20500 Crore by 2027-28. The aggressive environmental changes and rising pollution in the country make the winter season harsher than before. Winter or cold creams are in demand for face care which triggers the growth of this market. The wide availability of specific products encourages the market's growth. Marketers are trying to provide more innovative products, which show the future growth of the facial creams and gels market.

The increased availability of specialized face creams is the major driver influencing the face cream market's growth. Specialized face creams to address specific skin concerns, such as skin whitening, anti-aging, acne treatment, and blemish removal, have become popular. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for the expansion of the facial creams and gels market.

Vendors such as The Nature's Co. offer specialized face care products such as Sandalwood-Turmeric Anti Blemish Cream, Fucus Anti-Ageing Cream, Garlic Anti-Acne Cream, and Asiatic Centella Anti Wrinkle Cream that offer solutions for specific skin types and textures. Procter & Gamble offers a range of face creams for diverse applications such as skin nourishment, wrinkle treatment, removal of dark circles and blemishes, moisturizing and oil removal, and skin whitening under its brand, Olay. Further, willingness to spend on specialized beauty care products, especially in India, has encouraged vendors to introduce specialized face creams as premium products. This popularity of premium specialized face creams is expected to boost the market during the forecast period.

In addition to that, rising emphasis on product personalization and customization is the key trend influencing the face cream market's growth. Many manufacturers emphasize product personalization and customization to differentiate their face cream products. These vendors maintain an interactive relationship with customers through their websites and offline feedback mechanisms, and design products specific to consumer requirements. Owing to the rapid increase in the availability of face cream products in India, vendors are expected to continue to adopt product personalization techniques to gain a competitive advantage.

Moreover, the rising number of working women is leading to higher demand for personal care products in India. The emergence of online brands such as Nykaa and Purplle along with increasing internet users is resulting in the growing presence of online retail in the country’s skin care market. Additionally, rising consumer demand for skin care products are pushing manufacturers to come up with new product launches, thereby further propelling growth in the Indian skin care market.

Skin whitening is a controversial topic the world over, in some Asian cultures it is even a norm, but in India, while it is big business for brands, the context behind the idolization of fairness remains fraught with tension. India's obsession with fair skin can be traced back to British rule when supremacy, or rule, could be assumed on the basis of skin color. From that point on, the idea that fairness meant higher worth prevailed, and it continued into Bollywood's (India's film industry's) influence. Currently, there are numerous skin whitening creams available in India, not only for women but for men too.

Major companies that operate in the facial creams and gels market in India are Hindustan Unilever Limited, Procter & Gamble Home Products Private Limited, L'Oreal India Private Limited, Nivea India Private Limited, Emami Limited, The G. D. Pharmaceutical, The Himalaya Drug Company, Lotus Herbals Private Limited, VLCC Health Care Limited, and Patanjali Ayurved Limited.

Covid-19 Impacts:

The COVID-19 pandemic has had a devastating impact on the beauty and cosmetics industry. Store closures due to strict lockdown measures resulted in disastrous consequences, with sales decreasing majorly from March to April 2020 in India. However, the companies responded positively to the crisis by addressing and increasing their production capacities by offering hand sanitizers and cleaning agents, as consumers spent less on beauty and grooming products. In addition to that, personalized products have been gaining traction among consumers in India. With the growing consumer inclination toward natural beauty products, the concept of creams, serums, and moisturizers infused with natural ingredients is expected to witness significant demand over the forecast period.

Covered in the report:

• India facial creams and gels
• Fairness creams
• Anti-ageing creams
• Antiseptic creams
• Cold or winter creams

India Facial Creams & Gels Market Outlook, 2027-28 discusses the following aspects of facial creams and gels in India:

• India Facial Creams and Gels Market Size By Value & Forecast
• India Fairness Creams Market Size By Value & Forecast
• India Anti-ageing Creams Market Size By Value & Forecast
• India Antiseptic Creams Market Size By Value & Forecast
• India Cold or Winter Creams Market Size By Value & Forecast
• India Other Facial Creams and Gels Market Size By Value & Forecast
• Major Players of the Market

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of facial creams and gels market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the facial care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.