Europe Luggage (Casual, Business, Travel) Market Outlook, 2029

The Europe region ranks second after Asia and are among the leading markets for luggage and leather accessories and goods in the world. The best performing sectors were handbags, laptop cases and small suitcases. A large group of EU consumers likes to keep up with the latest trends in fashion. In addition, an increasing variety in the design of luggage and accessories and an increasing use of new non-leather materials (nylon, fiber, and textiles) has given a strong stimulus to this mature market. Furthermore, lower prices and increased supply through non-specialist channels have exposed a larger group of consumers to this market sector, resulting in increased sales.

Higher disposable incomes from women looking for accessories that go well with their total outfit, increased business and short breaks stimulating demand for luggage, new markets for men, teens & older people, new technologically-driven products stimulating small accessories sales are some of the driving factors for Europe luggage market. Europe is the leading importer of luggage/ accessories in the world, importing more than a third of total world imports. The UK and France were largest importing countries in 2021. Based on the price range, the market is segmented into three parts including low-range, medium range and premium range. People on lower incomes prefer low priced products in nylon or fibre which can be used over a long period of time; they choose items which are functional and durable rather than fashionable. People on average income tend to prefer functional items, especially luggage whereas people on higher income prefer accessories responding to latest fashion and brands. There are a number of broad lifestyle trends that affect buying behaviour, other are short-term or product-specific trends that are usual seasonal in nature. In addition to that, care and concern for the environment are increasing. Hence, the materials used in manufacturing and packaging, the social conditions under which a product is made are rising in importance. On the other hand, as the middle class is growing in all countries, demand of luxury and branded imported goods is set to grow across the European region.

According to the research report, 'Europe Luggage Market Outlook, 2029,', the Europe luggage market is projected to add more than USD 4.5 Billion from 2024 to 2029. Higher disposable incomes, increased business travel short weekend trips with low cost airline, and new markets for men, teens and older people, increased influence of fashion. Changes in technology and others are the factors responsible for stimulating demand in this market. Europe has traditionally been regarded as an important supplier of high quality luggage and leather accessories and goods to the world market.

The trade channels for luggage and leather accessories are characterized by an enormous diversity, with the following differences per product group: For luggage (suitcases and briefcases), the specialist channels remain important. For bags and leather accessories there is a wide distribution network, which includes sales by clothing shops, footwear, perfumeries, sports shops and service companies. For all product groups, department stores take up a large proportion of retail sales. Additionally, non-specialist channels have become important, as is the influence of large chain operators. Importers/wholesalers or manufacturers would be the best starting point, as physical distribution of luggage is a constraint and changes in fashion occur more quickly in Europe. The European luggage market follows the general apparel trends related to sustainability, technological innovation, and increased emphasis on corporate and social responsibility. In Europe, the primary markets for travel and business bags are Germany, France, and the United Kingdom. The market in this region will increase at a quicker rate than the industry in North America. The availability of a broad variety of designs in the travel and business bags market, as well as related accessories, will aid the expansion of the travel and business bags market in Europe.

Based on the report, the type is segmented into travel luggage, causal luggage, business luggage, others.

The luggage market in Europe is characterized by distinct segments, each driven by varying consumer needs and travel habits. Travel Luggage is currently the leading segment, primarily due to the increasing number of international travelers seeking durable and versatile options for longer trips. This segment thrives as travelers prioritize lightweight, spacious designs that accommodate diverse travel requirements. Countries like Germany, France, and the UK are significant contributors to this trend, with brands such as Rimowa and Samsonite being popular choices among frequent flyers. Casual Luggage is experiencing notable growth.

This segment caters to a younger demographic that values style and functionality for short trips or weekend getaways. The rise of budget airlines has made spontaneous travel more accessible, prompting consumers to invest in fashionable yet practical casual bags. Popular in countries like Spain and Italy, brands like Herschel and Eastpak resonate well with this audience, blending aesthetics with utility. Business Luggage remains a stable segment, appealing to professionals who require sleek, organized solutions for work-related travel. Briefcases and rolling bags designed for business use are prevalent in major business hubs such as London and Frankfurt. Brands like Tumi and Briggs & Riley dominate this space, focusing on durability and ease of organization. The Others category includes specialized luggage types such as sports bags or travel accessories. While it holds a smaller market share, it caters to niche markets across Europe where specific activities drive demand.

Based on the report, the form is segmented into traditional luggage, smart Luggage.

In the European luggage market, traditional luggage remains the leading segment, primarily due to its established reputation for durability and functionality. This segment includes well-known brands such as Samsonite and Rimowa, which have built strong consumer trust over decades. Traditional luggage appeals to a wide demographic, including both leisure and business travelers who prioritize reliability and classic design. Countries like Germany, France, and the United Kingdom are significant markets for traditional luggage, as consumers in these regions often seek high-quality products that can withstand frequent travel. Smart luggage is experiencing rapid growth, driven by technological advancements and evolving consumer preferences.

This segment includes features such as GPS tracking, built-in charging ports, and biometric locks, appealing particularly to tech-savvy travelers who value convenience and security. The increasing integration of technology into everyday life has made smart luggage particularly popular among younger generations and frequent flyers in urban areas across Europe. Countries like the Netherlands and Sweden are at the forefront of this trend, where innovation in travel solutions is highly valued.

Based on the report, the distribution channel is segmented into offline channel, online channel.

The luggage market in Europe is significantly influenced by two primary distribution channels: offline and online. The offline channel currently leads the market due to its established presence and the tactile shopping experience it offers. European consumers often prefer to physically inspect luggage before purchase, allowing them to assess quality, design, and functionality. This hands-on experience is particularly important for high-investment items like luggage, where brands such as Samsonite, Delsey, and Rimowa dominate the shelves of department stores and specialty retailers across countries like Germany, France, and the United Kingdom.

The ability to receive personalized customer service in these settings further enhances consumer confidence and satisfaction. The online channel is experiencing robust growth, driven by the increasing penetration of e-commerce and changing consumer shopping habits. The convenience of online shopping allows consumers to browse a wider array of products from the comfort of their homes, often at competitive prices. Brands like Away and Tumi have successfully leveraged online platforms to reach tech-savvy travelers who value convenience and style. The rise of social media marketing has also played a crucial role in attracting younger consumers who are more inclined to shop online for trendy luggage options. The growth of the online segment is further supported by advancements in logistics and delivery services, making it easier for consumers to receive their purchases quickly. Additionally, the ongoing influence of fashion trends encourages consumers to seek out unique designs and limited editions available online.

Considered in this report

• Geography: Europe
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Europe Elevator & Escalator Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Travel Bag
• Causal Bag
• Business Bag
• Other Bag

By Form

• Traditional Luggage
• Smart Luggage

By Distribution Channel

• Offline Channel
• Online Channel

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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