North America E-Learning Market Outlook, 2027

E-Learning is a learning system based on formalized teaching but with the help of electronic resources. It can also be termed as a network-enabled transfer of skills and knowledge, and the delivery of education is made to a large number of recipients at the same or different times. The research report titled North America E-Learning Market Outlook, 2027 categorizes the market to forecast the revenues and analyses the trends in each of the following segments: based on technology (Online E-Learning, LMS, Mobile E-Learning, Rapid E-Learning, Virtual Classroom & others), by provider (service & content), by application (Academic (K-12, Higher Education, Vocational Training), Corporate (SMBs, Large Enterprise) & Government), based on region, countries, and major companies.

The e-learning market in the region was valued at USD 100 Billion in the year 2021, primarily driven by the rising demand for advanced learning technologies to support employee training in the corporate sector. The growth can be attributed to robust development in the 5G spectrum field and increasing internet penetration across the region. There were over 34.56 Million internet users in Canada in the year 2019, which was about 96% of the country’s population. Such intense market penetration in the region coupled with the awareness and willingness to spend on e-learning courses is going to drive the market with a CAGR of over 9% in the coming years.

Technological advancements in digital infrastructure are to boost North America's e-learning market outlook. High internet connectivity allows attendees to offer relevant feedback in the real-time allowing enhancement of the interactive e-learning sessions. The virtual classroom segment contributes to nearly 40% of the total market share in the region. The rising adoption of 5G technology by companies to improve the learning experience is propelling the market expansion.

Large organizations in the region are leveraging the benefits of e-learning techniques for enhanced training sessions. Also, the ongoing COVID-19 pandemic has compelled various organizations to adopt digital solutions to train frontline workers, which in turn is augmenting North American e-learning industry remuneration. The region's LMS (learning management system) segment is expected to grow potentially, owing to an increase in the adoption of advanced enterprise learning requirements. MS aids in the progress tracking and managing of the records, along with providing necessary learning materials. Of the expansive technology band and solutions across the North America e-learning market, learning management system, LMS technology is poised to gain tremendous traction over the forthcoming years, courtesy- the growing demand for enhanced enterprise learning objectives. This technology supports instructors in tracking student progress, administering tests, delivering important materials or documents, and managing records while also letting corporate organizations save money and time with effective platform management, data personalization, multimedia learning, and advanced reporting.

The proliferation of mobile technologies, especially smartphones, among North American consumers is staggering. By the end of 2020, 327 Million people in North America subscribed to mobile services, representing 83% of the region's population. This places North America among the world's most developed mobile markets. Such a high mobile ownership ratio in the region, along with the availability of high-speed internet, is expected to allow the mobile e-learning segment to grow at a prominent growth rate in the coming period. The sheer number of mobile phone users represents a potential opportunity for educators to take advantage of the connectivity and content that mobile learning affords.

The United States holds the dominant share in the e-learning market of the region. Government enterprises in North America are also encouraging the integration of advanced economic development as well as social welfare techniques. For example, e-learning is one of the main projects developed by Canada’s Ministry of Education, offering students more choices to effectively customize their respective educations according to their interests, strengths, and needs. Mexico’s market is characterized by a deep e-learning divide due to a lack of sufficient infrastructure and unaffordability by the lower-middle and lower-income groups of people.

Speaking of the contribution of industry biggies in the expanding business sphere, companies like Cisco Systems, Adobe Systems, Citrix Education, Oracle Corp., and Microsoft Corporation, amongst others, have been exploring the possibilities of business expansion by adopting several market tactics to capture the demand and requirements of customers. For instance, Oracle Corporation in 2020 announced offering free access to digital learning content and certifications for a gamut of users for its Oracle Autonomous Database and Cloud Infrastructure. Meanwhile, in North America, companies such as Amazon and Rackspace have become the de facto standard in the cloud business, contributing to a massive acceleration in the adoption of cloud-based services. Due to such a greater technological maturity trend, 2013 showed in the learning technologies sector a boost in the usage rate of videos among our customer base. Ultimately, this is also consistent with the idea that learning processes need to leverage humanization and reduce the number of flat and impersonal PPT decks.

Further, the growing demand for advanced learning technologies to support employee training in the corporate sector in North America is driving the e-learning market growth. Corporate organizations benefit from e-learning as they can offer customized training to employees, thereby saving time spent on employee training. Busy employees can undertake training post-work hours as per convenience. With the advent of this technology, trainers can provide employees with real-life-based examples and correlate them with several topics using interactive sessions. Organizations in North America are leveraging the benefits of e-learning techniques for enhanced training sessions. The demand for virtual classroom sessions across colleges, schools, and universities in North America to facilitate efficient interactive learning is also being witnessed. Virtual classrooms enable live interaction between the learners and the tutor. Video conferencing and online whiteboard for real-time collaboration enhance the interactive digital learning experience. Several players in the industry are providing various solutions to cater to the rising demand from the educational sector. For instance, Adobe Systems Inc. offers both mobile learning and virtual classroom software for an enhanced online learning experience.

The key players operating in the market are Adobe Systems Inc., Cisco Systems, Inc., Citrix Education, Microsoft Corporation, Oracle Corporation, SAP SE, and DoceboS.p.A. These players are developing a number of solutions to target their offerings in large enterprises, where there is a high demand for these products due to the need to train a large number of employees.They are adopting several strategies to capture the demand and requirements of customers, such as product differentiation, mergers, acquisitions, collaborations, and new product developments. Further, technological advancements in digital infrastructure are to boost North America's e-Learning market outlook. High internet connectivity allows attendees to offer relevant feedback in the real-time allowing enhancement of the interactive e-Learning sessions. The demand for e-learning from the institutional segment in the region is driven by high awareness of its advantages over conventional offline learning models, better technological infrastructure, and the extensive reach of innovative learning and training solutions. The same is further reinforced by technology-leveraged industries that warrant an advanced degree of language proficiency, functional and vocational expertise, and soft skills. The high demand for e-learning solutions in the US mainly influences the market growth in North America.

The market is booming due to the growing trend of employing online courses and learning materials as a viable substitute for traditional classroom instruction. This is fueling the growth and acceptance of e-learning solutions across all industries. The region's high average disposable income, rapid smartphone proliferation, and advancements in the development of interactive and gamified learning platforms are the primary factors projected to drive market growth in terms of user base and subscriptions. Factors such as an increase in the spending power of millennials, high adoption of smartphones, inclination toward new technology, and high urbanization are driving the growth of the e-learning market in the region. In North America, the e-learning model is becoming more popular as a learning process and a means for students to employ new technologies. Companies are investing in new technology to boost academic flexibility. As a result, students can study through the use of technology while exploring a virtual learning environment and gaining experience in the area. Learners can also obtain abilities in virtual settings that they can apply in the workplace through eLearning.

An increase in the developmental education system and a more tech-savvy population is not only leading to more growth opportunities for the product market, but is also providing immense opportunities for growth for the new employment seekers. The introduction of new reforms and technological up gradations in the present education system is leading to a rise in the growth of the e-learning market in the developed and developing nations. This is, as a result, anticipated to offer lucrative opportunities for new entrants to the market to seek strong growth prospects in the coming future.

COVID-19 Impacts:

The ongoing coronavirus (COVID-19) pandemic will boost the demand for e-learning platforms as educational institutions offer online lectures while corporate organizations undertake remote learning to ensure social distancing. North America is witnessing a severe COVID-19 outbreak. The strong telecom infrastructure in the region is supporting the adoption of advanced digital learning techniques. SAS Institute Inc. is monitoring the coronavirus (COVID-19) pandemic cautiously and taking proactive measures to ensure the well-being of its learners and employees. Virtual live web classes, with live instructors, are being added to most of its classroom events. However, the growing prevalence of COVID-19 infection across the economies of North America in conjugation with rising penetration of internet in these countries is expected to offer a lucrative growth path to the overall North America e-learning market over the stipulated time frame of 2020 to 2027. North America currently tops the COVID-19 infection board globally due to the rising COVID-19 infection cases across various economies, mainly in the United States. Such daunting cases are expected to positively impact the e-learning market growth in the continent as international bodies have been looking forward to adopting digital techniques to train frontline warriors during these pandemic times. For instance, UNESCO’s initiative to launch the online portal on COVID-19 Educational Disruption and Response stands as an ideal initiative to provide immediate support to different countries as they work towards minimizing the disruption in education and assuring continuation in learning. On the other hand, World Health Organization has also been offering vivid e-learning courses on its portal to healthcare workers pertaining to hygiene, treatment, and preventive measures which are required to be taken during the ongoing pandemic spread.

Major Companies present in the market

Adobe Inc., Aptara inc. (iEnergizer), Blackboard Inc., Cisco systems Inc., Citrix system Inc., Docebo Inc., Gp Strategies Corporation, Oracle corporation, Pearson plc, Skillsoft Corporation

Considered In the Report

• Geography: North America
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Countries covered:

• United States
• Canada
• Mexico

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Technology (Online e-learning, LMS (Learning management system), Mobile e-learning, Rapid e-learning, Virtual classroom, Others)
• Market Share by Producers (Service & Content)
• Market Share by Application (Academic, K-12, Higher education, Vocational training, Corporate, SMBs, Large enterprises, Government)
• Market Share by Country (2016, 2021 & 2027F)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-learning industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.