Asia-Pacific Baby Food Market Outlook, 2027

According to the report titled, “Asia Pacific Baby Food Market Outlook, 2027” the baby food market in Asia pacific is the largest market globally contributing to around 30% of global share in 2021.

This is largely due to the high population of the region which includes countries like India and China both of which constituents to about 37% of the total human population. And the region of Asia Pacific itself makes up for 60% of the total human population. Comparing the baby population in the region which was about 7% of the total population in 2021which is equal to almost 208 million; the market was valued at around USD 4 billion in the same year. With the increase in women workforce and hectic lifestyle, many working mothers are in search for healthy and convenient food options for their infants.

Additionally, the increasing number of working women prompted the raise in per capita income of families; this increase in income levels is expected to increase the demand for baby food and infant formula. The Asia-Pacific baby food market witnessed a shift in trend in recent times from conventional to organic products, owing to factors, such as rise in parental concerns over baby's nutrition, increase in awareness with respect to the benefits associated with organic products, and eco-friendly farming techniques. Furthermore, these factors are expected to boost the demand for organic baby food products during the forecast period.

The report analyzes the market on basis of product type and sales channel. On the basis of sales channel the market is segmented into Milk Formula, Dried baby food, cereals and others. While on the basis of sales channel the market is segmented into Hyper/Supermarket, Pharmacy/Drugstores, Convenience stores and online channels. The Milk Formula segment has had the largest market share since 2016 making up to around 55% of the total market share. but with the aforementioned shift in trend to organic food will help the segment of dried baby food grow with a significant CAGR of almost 7%. Another factor which contributes to the growth rate of this segment is the nutritional value it provides to the baby accompanied with many other health benefits for physical health and growth. The Hyper/Supermarket segment which is the traditional point of sales for such products held the biggest market share in 2021.

But with the increasing internet penetration and the consumer adopting the convenience of Home delivery through online app is expected to help the online segment grow with the highest CAGR of Around 7.5%. Recommendation from consultants and doctors to adopt and consume baby food product is another factor growing the market in the region. This has led to many players in the market looking to create trusted brand names by infusing better quality of ingredients in the market. Manufacturers have started replacing ingredients like bulk sugar, sodium and preservatives with healthier alternative to match up the demand coming from this market. The Asia pacific baby food market has still not matured with the market being highly fragmented making it competitive in nature and without any dominant player in the region. This poses as a great opportunity for the players to gain market share and drive prominent revenue from this region.

The baby food market also faces some restraints in the region, with consumers in this region sticking to freshly made home preparations for their child. Along with this the infusion of quality ingredients add to the cost of the product which act as an obstruction to the growth with the region being highly price sensitive. The Availability of such products in some areas of countries in the region is low which hindered the potential for growth of this market.

China dominated the market in the region, contributing to 50% of the total market, which was the effect of abolishment of one child policy. Japan, India and Australia together made up around 20% of the total market. India is a country with great potential for growth but is restricted by consumer perception and practices along with low rural penetration of product.

COVID-19 Impact

The Pandemic affected many different industrial verticals in the region adversely, as this region was the epicenter of the virus. One of the key reasons this product is used for is the convenience for parents living urban lifestyle. With the onset of lockdowns and travel restrictions, these parents had plenty of time at home and thus they shifted to home cooked meals for their babies. Along with this the availability of these products was hindered with issues in supply and distribution chain which obstructed the market growth rate.

Major Companies Included: The Hain Celestial Group, The Kraft Heinz Company, Perrigo Company plc, Reckitt Benckiser Group plc, Hero Group, HiPP GmbH & Co. Vertrieb KG, Arla Food, Danone, Ella's Kitchen, Friesland Campina, Ausnutria, Beingmate

Considered in the report

• Geography: Asia Pacific
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:

• China
• India
• Australia
• Japan

Aspects covered in the report

• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Milk Formula, Dried Baby Food, Cereals, Others)
• Market Share by Channel Sales (Hyper/Supermarket, Convenience store, Pharmacy/ Drugstores, Online)
• Market Share by Country
• Market Share by Company

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.