South America Baby Car Seat Market Outlook, 2027

Proper use of car safety seats helps keep children safe. High disposable income and increasing spending on passenger cars are also creating a positive impact on the baby car seat market. The recent publication under the title “South America Baby Car Seat Market Outlook, 2027” classified the market into baby car seat types and sales channels, across countries.

South American parents are significantly less likely to put their kids in car seats, and parents who did have car seats are less likely than other parents to install and use them correctly. This posed the biggest challenge in the region, and thus not allowing the market to grow any more than 4% in the global market. The region accounted for a market value of around USD 204 Million in the year 2021. Currently, the developing countries in South America witnessed rapid urbanization, which led to an increase in disposable income and dual-earning families. This is expected to be boosting the market growth at an anticipated CAGR of almost 10%, in the forecasted period.

Even though the overall penetration is low in the region; the market is dominated by the infant baby car seat type, which accounted for nearly 30% of the total market. However, on the other hand, there has been a decline in the birth rate in South American countries like Brazil & Argentina which is now one of the major concerns in the market. As a result of increased unemployment rates in these countries, people have developed reticence toward marriage and family planning. This is likely to be a threat to the overall market growth, restricting the segment of the convertible baby car seat segment to only reach a value of around USD 71 Million, even though growing with a high anticipated growth rate.

While half of the region struggles with unemployment, the other half is enjoying rapid urbanization. This uneven distribution shrugs off the possibility of optimum market growth. The region has been witnessing an increase in the organized retail which ensures the availability of baby care products. This is proved by the fact that the hypermarket & supermarket segment accounts for nearly half of the market share. The emergence of e-commerce sites and the increase in online shopping behavior is expected to change the market dynamics, and allow the online segment in the region to grow at almost14% CAGR, considerably the highest in the market. This high CAGR is due to the increasing internet penetration along with the higher adoption rate of the overall E-commerce business.

In 2010, the new Brazilian child restraint law came into force which was aimed at a stricter control over child motor vehicle occupant safety than most such legislation worldwide. The market of the baby car seat in the South American region is led by Brazil, which held to almost 50% in 2016 itself. In January 2018, Argentina passed a legislative change that establishes that children under the age of 10 must travel securely on the rear seat with an approved child restraint system suitable for their weight and size. However, it is insufficient because age is not a valid indicator for this type of situation: the valid measurement is height. Even though Columbians have been a victim of violent internal conflicts for the last 5 decades, the major reason for the infant death rate is road accidents. This increased rate of fatalities due to accident has somewhat created awareness amongst the consumer about the benefits of using Baby car seat. The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product.

COVID-19 Impact

The pandemic affected the baby car seat market adversely with the disturbance of supply chain and fluctuating raw material prices. With the travel restrictions in place the use of baby car seat itself became low and decreased the demand for the product. Along with this the pandemic also bought economic uncertainty in the region which further decreased the demand for the product which is already not seen as an essential.

Companies Included: Uppababy, YKO Child Product Co., Ltd., Zhejiang Ganen Technology Co., Ltd., Brevi Milano SpA, Mothercare PLC, Newells Brands, HTS Besafe As., Dorel Industries Inc.

Considered in the report

• Geography: South America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

Countries covered:

• Brazil
• Columbia
• Argentina

Aspects covered in the report

• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by End User (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.