Asia-Pacific Baby Car Seat Market Outlook, 2027

In Asia-Pacific region, the public’s poor understanding of the benefits of safety seats also prevents their widespread uptake. This, when coupled with their high price, means that some parents do not buy a seat as they think it’s not worth the money.

According to the report titled, “Asia Pacific Baby Car Seat Market Outlook, 2027” the market is classified into baby car seat types and sales channels, along with in depth analysis of major countries in the region. The Asia Pacific market in the year 2021 was at around USD 1300 Million. The joint family living pattern in the region allows the grandparents to be managing the kids while on travel. High disposable income and increasing awareness of baby car seats are creating a positive impact on the baby car seat market in the Asia Pacific region. The region is expected to show a growth of over 9% in the coming period, aided by the efforts of governments and public concern organizations.

Road traffic injuries are one of the main causes of injuries and deaths for children and have become the leading killer among all global health hazards to children. Based on product type, the market is dominated by the booster seat segment, accounting for almost USD 400 Million in the year 2021. This seat type segment is observed to be the prominent in the market as it can be used for a longer time all though not advisable. In many Asian countries, it is mandatory that the driver and the front-seat passenger wear a seat belt while in countries like India, it's common to violate the basic traffic rules also. With the increasing understanding of the importance of child restraints, the market for the convertible baby car seat is expected to be growing with a CAGR of almost 11% through the forecasted period.

In Asia, given the rapid urbanization accompanied by an increasing number of vehicles, road traffic injury rates have remained stable or increased in recent years. However, compliance to the use of appropriate child car restraints is poor. This low rate of adoption is because of the consumer perception of such product is considered to be non-essential. But this trend is changing in recent times with the rapid urbanization and lifestyle upliftment in the region where the perception for these products is evolving to a safety requirement. The hypermarket & supermarket segment in the region accounted for a market share of more than 50%, while the online segment struggled at less than 10% in the year 2020. With easy access to other’s reviews and feedbacks, young parents are more to be inclined towards the online shopping segment in the coming years. Companies are also indulging themselves in social media interaction and seeking aid from influencers, which have been proved to have more impact in the region.

Cultural practices in different parts of the region explain some of the preferences of Asian parents towards the baby car seat. In China and Korea, along with India and Singapore, parents and grandparents prefer to hold their babies in their arms rather than keeping them in car seats which are technically safer. In the Chinese city of Shanghai, a child car seat is compulsory for children under 4, while in Malaysia, child restraint legislation became mandatory much recently from 1 January 2020. However, India & China together account for a little less than 50% of the market share in the region. Also, the parents tend to keep their newborn infant at home for the first 1‒2 months of life, except for necessary visits to the clinic for vaccinations, which may explain why parents initially did not purchase baby seats. Parental education, awareness, the attitude of community, correct knowledge of use, and encouragement from physicians are significant predictors of the use of CSS for children by their parents.

COVID-19 Impact

The Asia pacific region was the epicenter of the virus, this region owing to its large population in countries like India and China was affected intensely by the virus. The situations like lockdowns and travel restriction decreased the use case of such product and the economic condition which was harshened by the pandemic observed in decline of the market due to the products non-essential perception.

Major Companies included: Britax Child Safety, Inc., Car Mate Mfg. Co., Ltd., Dorel Industries Inc., Goodbaby International Holdings, Newells Brands, Brevi Milano SpA, Ningbo Welldon Manufacturing Co. Ltd, Recaro Holding GmbH, Shanghai Lutule Technology Co., Ltd., Takata Corporation, Uppababy, YKO Child Product Co., Ltd., Zhejiang Ganen Technology Co., Ltd., HTS Besafe As., Infa-Secure Pty Limited, Mothercare PLC

Considered in the report

• Geography: Asia Pacific
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:

• China
• Japan
• India
• Australia

Aspects covered in the report

• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by End User (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.