Yoga Accessories Market Overview, 2022-27

Yoga is a methodical effort toward self-perfection through developing talent potential on the physical, vital, mental, intellectual, and spiritual levels. It was first devised by the rishis and sages of ancient India and has been maintained by a stream of living teachers ever since, who have continually adapted this science to every generation. Yoga Accessories help practitioners of all levels to gain the sensitivity of yoga poses while receiving the benefits and not overdoing it. The recent publication named Global Yoga Accessories Market Overview, 2022-27, studies about this aiding props market at global level, segmented into by product type (Mats, Clothing, Straps, Blocks & others) and by sales channel (Online & Offline).

When it comes to yoga, the trend has been constantly evolving, bringing in more props and accessories making it more interesting and allowing the market to register USD 17 Billion which is anticipated to reach around twice of the revenue by the end of the forecast period. Further, the overall market is projected to expand with more than 12.5% CAGR for 2022-2027. What was meant for mental health & peace is now commercialized and recognized globally. As evidence of global acceptance, the International Day of Yoga is celebrated with much fervor every year on June 21, since 2015. This event gaining its celebration on a global scale, the preparations starts usually a couple of months prior, culminating in a grand program where millions of practitioners observe a day of spiritual significance. While Covid-19 brought the world at risk of anxiety and post-traumatic stress disorder yoga was preached as an aid to deal with such crises. Yoga is also played a significant role in the psycho-social care and rehabilitation of Covid-19 patients in quarantine and isolation. It particularly helped in allaying the fears and anxiety.

People are likely to be purchasing branded yoga accessories even if they really won’t have any necessity, just to publicize on social media. The most commonly used yoga accessories include yoga strap, D-ring strap, cinch strap, and pinch strap. Additional props include mats, blocks, pillows, blankets, etc. While these accessories help in making the yoga postures and stretch easier, yoga clothing is more towards comfort and fashion appeal. The global market is ruled majorly by yoga mats and yoga clothing segments, which together held a share of more than 90% in the market since 2015. While the yoga mat serves as a comfort against the body while practicing, blocks and straps focus on facilitating or extend a pose, assists with balance and support when used effectively. A recent trend in the yoga industry is the private yoga studios setting up their brand of yoga accessories to attract an extra line of income.

Even though the native of Yoga is rooted back in India, the US is the market leader in the yoga accessories market. Similarly, even though Asia has been a market leader considering the regional segments, tables turn by 2020 when North America takes over the market dominance. With around 300 Million practitioners across the world, 36 Million are Americans. What is more astonishing is that, between the span of 2012 to 2016, the number of American practitioners increased by 50%. A major drawback in the market growth is the myth about yoga being more suitable for females or elder age people. However, with the increase in social media promotions and innovations of newer and tougher forms of yoga, this myth is much likely to vanish soon. Mega brands such as Reebok and Nike do not track yoga accessories as a separate category but say there has been a jump in demand for accessories used for practice. Major companies mentioned in the report are: Adidas AG, Aurorae, Barefoot Yoga Co, Gaiam, Hugger Mugger Yoga Products LLC, Lululemon AthleticaInc, Manduka LLC, Nike INC.

COVID-19 Impacts:

The COVID-19 outbreaks have affected virtually every one of the nations across locales, their financial presentation, and the circulation channels of the multitude of businesses. Notwithstanding, the wellbeing area and its associated market have seen a positive effect because of the pandemic. The pandemic has decidedly affected the worldwide Yoga Mat Market, a piece of the wellness and medical care items markets. This has been made conceivable by the improved web-based business exercises of millions of buyers worldwide. As per various buyers' therapists, individuals throughout the planet have been buying things dependent on three necessities in order to secure, engage, and connect. Furthermore, the worldwide Yoga Mat Market is projected to observe consistent development, even after the pandemic dies down, significantly because of the expansion in mindfulness regarding the sound way of life among individuals throughout the planet.

Major Companies present in the market

Adidas AG, Aurorae Yoga, Barefoot Yoga Company, Gaima, Hugger Mugger, Lululemon Athletica Inc, Manduka, Nike Inc

Considered In the Report

• Geography: Global
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Regions covered in the report

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product (Mats, Clothing, Straps, Blocks, others)
• Market Share by Sales Channel (Online & Offline)
• Market Share by Region (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the yoga accessories manufacture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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