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The web analytics market is poised to grow by $4.31 bn during 2022-2026, accelerating at a CAGR of 19.16% during the forecast period. The report on the web analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising preference for online shopping, growing use of digital marketing, and advertising optimization using web analytics.
The web analytics market analysis includes the deployment segment and geographic landscape.
The web analytics market is segmented as below:
By Deployment
- Cloud-based
- On-premises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the web analytics market covers the following areas:
- Web analytics market sizing
- Web analytics market forecast
- Web analytics market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Deployment
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global web analytics market: Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is increasing adoption of the cloud.`
According to the report, one of the major drivers of this market is the rising preference for online shopping.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Alphabet Inc.
- AT Internet
- Cardiolog Analytics
- Comscore Inc.
- Content Square Inc.
- International Business Machines Corp.
- Meta Platforms Inc.
- Metrics Enterprises Inc.
- Microsoft Corp.
- New Relic Inc.
- Oracle Corp.
- Quantcast
- Rankwatch
- Roxr Software Ltd.
- SAS Institute Inc.
- Smartlook.com s.r.o.
- Snowplow Analytics Ltd.
- Splunk Inc.
- Webtrends Inc.
