Japan Baby Cosmetics & Toiletries Products Market Overview, 2027

Baby Products are products intended to be used on infants and children under the age of three. Baby products are specially formulated to be mild and non-irritating and use ingredients that are selected for these properties. This need for Baby products arose from the different physical attributes these Baby have which includes sensitive Skin which create Predisposition to Rashes. Further, Babies are also comparatively more susceptible to disease caused by bacterial infection. To overcome these problems the Parent are constantly in need for products developed for disposing these issues. Which in turn give rise to the Baby centric products in the market. These products range from personal hygiene to safety and convenience with including Toiletries and Cosmetics. These products consistently maintain their demands because of the various desirable attributes they provide. The ease of maintaining sought after hygiene and nourishment standards for their babies along with the provision of effortless usability of these products are factors contributing to the consistent demand. The market for Cosmetics and Toiletries is a prominent segment as products in these categories help maintain hygiene along with providing care for the baby’s skin and Hair.

According to the report, “Japan Baby Cosmetics and Toiletries Market Overview, 2027” the market is expected to grow significantly in the coming years till the forecasted year of 2027. The Baby Cosmetics & toiletries witnessed increased adoption contributing to the growth which is owed to factors such as increase in hygiene care for babies along with rise in birth rate and surge in disposable income of consumers. The growth in this market is also observed due to the increase in Japan population shifting to an urban lifestyle. This shift in lifestyle sees an increase in families where both the parents are working jobs and are dependent on Baby toiletries and cosmetics for convenience. Along with this the increase in disposable income across the economy have seen uplifting of lifestyle standards which result in the growth of this market. According to the report the market is segmented on the basis Product types which includes- Diapers, Skincare, Bathing, Wipes, Oral care, Massage oil. The diapers segment was the highest revenue generator in the total revenue generated by product type in baby cosmetics and toiletries market. The usage of diapers has been drastically increasing as the awareness is spreading on a large basis. Many diaper banks have been emerging over the past few years to create awareness about the benefits of diapers and providing free diapers for the underprivileged babies. The Diaper segment is further bifurcated into Disposable, cloth, Training pants, swims pants, biodegradable diapers and Smart diapers. All these different categories cater to the need of many different consumers and fulfil their special needs. On the other hand, categories like biodegradable diapers have only gained momentum recently due to the consumers shifting towards trends like sustainability. The disposable diaper category still clocks the larger market share due to ease of use associated with them.

The investment in research and development activities and in clinical testing for all baby care products will further provide opportunities for the growth of the baby cosmetics and toiletries market in the coming years. Increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues drives the global baby cosmetics and toiletries market growth. Parents across the globe have become more cautious while choosing baby toiletries. Demand for chemical-free and harmless baby care toiletries has been increasing owing to rising awareness related to various health-related issues, such as fungal and bacterial infection, caused by synthetic baby products and toiletries. This increase in cautiousness is steering the market towards ingredient conscious behaviour creating a positive social impact on the market. This is leading to the growth in production of natural and non-toxic products, such as baby shampoo, massage oil , multi-purpose healing balm, and diaper cream. Furthermore, this has increased demand for skincare, bathing, and other toiletries products, for which consumers are willing to pay a premium depending on quality. Moreover, innovative packaging and the incorporation of specific organic ingredients with multiple health benefits are expected to drive Baby Product Market growth. the increase in healthy lifestyle in Japan is one of the major concerns of parents due to rising number of health issues among babies such as eczema and diaper skin related problems. The growing awareness toward baby care, and launch of affordable baby care products including diaper pants and baby wipes are likely to fuel the growth of the baby care products market in the future. Many medical practitioners recommend parents use personal care products on a regular basis for better skin nourishment of the baby, which boosts Baby Cosmetics and toiletries product Market growth in the country. Innovative products with low environmental and health risks, combined with market penetration in untapped rural areas, are expected to drive Baby Product Market growth during the forecast period. Decreasing mortality rate is one of the major factors driving the growth of the baby care products market in Japan. It is primarily due to the support provided by government for better hygiene standards available for child healthcare. Consumer preferences are shifting towards high-quality, utility-driven, and premium baby products, which is one of the primary factors driving market growth. The online availability of these cosmetics and toiletries products, as well as the increase in internet penetration, contribute to the Market expansion. The growing number of smartphone users, easy access to internet connectivity, and the increased use of e-banking systems are expected to boost online sales of these categories of products. Due to their hectic lifestyles, consumers prefer the convenience of online shopping over visiting physical stores, which not only offer instant doorstep delivery but also multiple discounts and offers.

COVID-19 Impact

The pandemic affected various markets across many different countries with restrictions which included social distancing and nationwide lockdowns. These social situations affected the supply chain along with the disruption of distribution process due to travel restriction. With this the market was also able to sustain with many urban families planning babies during these times of work from home. Further, impulse buying observed in consumers during lockdowns gave the market a required boost. On the other hand, the market saw a significant shift in consumer behaviour, which shifted to value added products providing better health benefits

Considered In the Report

• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails)
• Market Share by Baby Diaper (Disposable Diapers, Cloth Diapers, baby Training Pants, baby Swim Pant, Biodegradable Diapers, baby Smart Diaper)
• Market Share by Baby Skin Care products (Powder, Diaper Rash Cream, Baby Cream & Lotion, others)
• Market Share by Baby Bathing products (Soaps, Cleaners and Body Wash, Shampoo)
• Market Share by Baby Wipes (Dry & Wet)
• Market Share by Baby Oral Care (Tooth Brush & Tooth Paste)
• Market Share by Baby Oil Rails (Body message oil & Hair oil)
• Market Share by Sales Channel (Hypermarket & Super market, Pharmacy/drugstore, Traditional Retail, online stores)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby cosmetics & toiletries industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:

Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails, Disposable Diapers, Cloth Diapers, baby Training Pants, baby Swim Pant, Biodegradable Diapers, baby Smart Diaper, Powder, Diaper Rash Cream, Baby Cream & Lotion, Soaps, Cleaners and Body Wash, Shampoo, Dry wipes, Wet wipes, Tooth Brush & Tooth Paste, Body message oil & Hair oil, Hypermarket & Super market, Pharmacy/drugstore, Traditional Retail, online stores.