Australia Baby Safety & Convenience Products Market Overview, 2027

The need for safety along with the desired attribute of convenience is what drives many different consumers driven market across the globe. Following this trend the baby centric products are also driven by the need of safety and the convenience provided to the parents in today’s world. The safety & comfort of the baby is something no parents would be willing to compromise on. The safety and convenience baby product is a considerably significant revenue generating market, due to the products in this sector catering to fulfil the need of something as necessary as safety. These safety products come in many different variety and provide prevention of many different possible hazards to the baby. Parenting babies is also a very task driven energy intensive task which becomes a problem for the parent who also must engage in many different works in their daily life. Safety and convenience products for babies have historically been prominent and it will be so in the future due to the never-ending need for security and ease. The constant change in lifestyle of the parents along with the rise in death rates of infants have propelled the market.

According to the report, “Australia Baby Safety and Convenience Product Market Overview, 2027” the market is anticipated to grow with a significant market growth during the forecast period. The growing trend in the market is due to increase in the safety standards and requirements of parents in different countries. Along with this the manufacturers are also redefining the possible hazards and creating new market potentials. The rise in nuclear families and the increasing career-oriented focus on young parents are the major push for the baby safety & convenience products market. The market of Baby safety and convenience is segmented based on product type which includes, Baby car seat, strollers and prams, Cribs and Cots, Baby monitor and safety gates and bedrails. Keeping a baby safe & comfortable is nothing less than a tedious task, which has been made easier with the extensive use of these products. Each year, thousands of young children are killed or injured in car crashes, which could have been avoided with the use of a proper restrain system thus, the baby car seat segment held nearly 30% of the market share historically which seems to be rising consistently. The Rise in urbanization has led to a baby experiencing more travelling through cars and with this the safety requirement during the commute has provided growth to the baby car seat market in Australia. The category highly caters to the parents looking to commute with infants in their cars and so the infant baby seats have dominated the segment which accounted for a share of more than 30% in the recent years. The increase in fatal injuries among babies and toddlers due to falling from stairs or beds is tempting the parents to adopt baby safety devices. Various governments have stated various regulations in regards to the installation of the safety gates. The audio-only monitors are the oldest form of baby monitors, which have a simple operation. The base is to be placed with the baby, while the parents can take the receiver with them as long as they are in the range of the base. Baby safety & convenience products come in handy to the new parents in a nuclear family structure to keep an eye on their baby safe while they are indulged in work. In developing countries the demand for baby cribs & cots have inclined considerably, with the increase in disposable income and the fact that these products are considered to be multipurpose. A recent trend points out that the manufacturers are focusing on adding several functionality and features in baby cribs and cots such as wheels for mobility, side rails that prevent the baby from falling over, extended sleeping area, and various others. The uneven trend in birth rate per women has resulted in a stunted growth of the market, which is going to suffer with recent declining birth rate in Australia.

The market in Australia is driven by the rising demand for baby safety products owing to product quality improvements, technological advancements, increase in disposable income and social security policies by the government. Product quality is a significant trend that is expected to have an impact on organic growth throughout the forecast period. Moreover, to improve protection, governments are enacting stricter rules and regulations governing baby safety products. Before introducing the baby safety products, the regulations need a thorough testing. Another trend projected to drive the market throughout the forecast period is the introduction of unique and multi-functionality in baby strollers. The rising number of working parents and the concern for children safety are the factors supplementing the growth. Furthermore, the introduction of new and innovative products, with a high emphasis on child safety is adding to the demand for baby products. An increasing number of government initiatives to control the rising death incidents among babies have been driving the market. Rising needs and awareness about infant protection, increasing consumer purchasing power, and a noticeable inclination towards nuclear families are the significant factors driving the global market. Moreover, increasing penetration of online retail platforms is positively impacting the sales of baby monitors among consumers. Technological advancement has introduced devices such as baby monitors that enable real-time communication between parents and babies. Increasing acceptance of these devices among working professionals is expected to drive the market. The online in Australia retail network is progressively used by players to increase their prominence to sustain the competition. Security concerns linked with such devices have been recognized to be a challenging factor in the market. New and innovative product launches are further spurring the market growth and are creating a willingness among consumers to purchase baby safety products. However, the restrictions are impeding its growth and acting as a roadblock to achieve the growth value. The increased costs of safety products drive the customers away from purchasing the safety accessories. In addition, the public's lack of awareness for the appropriate baby product is a significant stumbling block.

COVID-19 Impact

The pandemic affects the market in a mixed manner creating moderate impact. Nationwide lockdowns in Australia along with social distancing norms restricted the activity of commerce. Along with this the supply chain used for procurement of raw material was disrupted which led to fluctuation in prices. The cost associated with fostering a child is quite high and during the pandemic economic conditions of many consumers were unpredictable this made the consumer delay family planning and fulfil the basic necessities first. Which in turn obstructed the growth of the market. On the contrary high end consumers who could meet the monitory requirements saw this social situation as the right time to plan a family and thus providing sustaining power to the market.

Considered In the Report

• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails)
• Market Share by Baby Stroller & Prams (Pram Stroller, Standard Stroller, Lightweight Stroller, Jogging Stroller, multi-child Stroller, travel Stroller)
• Market Share by Baby Cribs & Cots (Standard cribs, Convertible/ Multi functional cribs, Mini cribs, Portable cribs)
• Market Share by Baby monitor (Audio monitor, Audio & Video Monitor)
• Market Share by Baby Carrier (Buckle carrier, Bag pack carrier, Wrap & sling carrier)
• Market Share by Baby Car Seat (Infant car seat, Booster car seat, Combination car seat, Convertible car seat)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the safety & convenience industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:

Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails, Hypermarket & Supermarket, Specialty Stores, Online, Infant car seat, Booster car seat, Combination car seat, Convertible car seat, Pram Stroller, Standard Stroller, Lightweight Stroller, Jogging Stroller, multi-child Stroller, travel Stroller, Standard cribs, Convertible/ Multi functional cribs, Mini cribs, Portable cribs, audio monitor, audio & video monitor, Buckle carrier, Bag pack carrier, Wrap & sling carrier, safety gates, bed rails.