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Sex Toys Market in Japan 2024-2028

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    Report

  • 121 Pages
  • September 2024
  • Region: Japan
  • TechNavio
  • ID: 5661934
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The sex toys market in japan is forecasted to grow by USD 1.18 billion during 2023-2028, accelerating at a CAGR of 11.8% during the forecast period. The report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing cases of ED leading to adoption of sex toys in japan, rapid growth of e-commerce platforms selling sex toys, and growing demand for remote-controlled sex toys.

The sex toys market in japan is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others

By Distribution Channel

  • Online
  • Offline

By Geographical Landscape

  • APAC
This study identifies the increasing exposure to sex toys as one of the prime reasons driving the sex toys market in japan growth during the next few years. Also, growing awareness of health benefits of sex toys and development of advanced sex toys will lead to sizable demand in the market.

The report on the sex toys market in japan covers the following areas:

  • Sex toys market in japan sizing
  • Sex toys market in japan forecast
  • Sex toys market in japan industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in japan vendors that include BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC. Also, the sex toys market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Country Market Characteristics
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
2.2 Market characteristics
  • Market characteristics analysis
2.3 Value chain analysis
  • Value Chain Analysis
3 Market Sizing
3.1 Market definition
  • Offerings of companies included in the market definition
3.2 Market segment analysis
  • Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan: Year-over-year growth 2023-2028 (%)
  • Data Table on Japan: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Sex Toys Market in Japan 2018 - 2022
  • Historic Market Size - Data Table on Sex Toys Market in Japan 2018 - 2022 ($ million)
4.2 Product segment analysis 2018 - 2022
  • Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.3 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Product
6.1 Market segments
  • Chart on Product - Market share 2023-2028 (%)
  • Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
6.3 Adult vibrators - Market size and forecast 2023-2028
  • Chart on Adult vibrators - Market size and forecast 2023-2028 ($ million)
  • Data Table on Adult vibrators - Market size and forecast 2023-2028 ($ million)
  • Chart on Adult vibrators - Year-over-year growth 2023-2028 (%)
  • Data Table on Adult vibrators - Year-over-year growth 2023-2028 (%)
6.4 Dildos - Market size and forecast 2023-2028
  • Chart on Dildos - Market size and forecast 2023-2028 ($ million)
  • Data Table on Dildos - Market size and forecast 2023-2028 ($ million)
  • Chart on Dildos - Year-over-year growth 2023-2028 (%)
  • Data Table on Dildos - Year-over-year growth 2023-2028 (%)
6.5 Erection rings - Market size and forecast 2023-2028
  • Chart on Erection rings - Market size and forecast 2023-2028 ($ million)
  • Data Table on Erection rings - Market size and forecast 2023-2028 ($ million)
  • Chart on Erection rings - Year-over-year growth 2023-2028 (%)
  • Data Table on Erection rings - Year-over-year growth 2023-2028 (%)
6.6 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Distribution Channel
7.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
7.3 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
7.4 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
  • Overview on factors of disruption
10.4 Industry risks
  • Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
  • Companies covered
11.2 Market positioning of companies
  • Matrix on companies position and classification
11.3 BMS Enterprises
  • BMS Enterprises - Overview
  • BMS Enterprises - Product / Service
  • BMS Enterprises - Key offerings
11.4 BMS Factory
  • BMS Factory - Overview
  • BMS Factory - Product / Service
  • BMS Factory - Key offerings
11.5 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
11.6 Doc Johnson Enterprises
  • Doc Johnson Enterprises - Overview
  • Doc Johnson Enterprises - Product / Service
  • Doc Johnson Enterprises - Key offerings
11.7 FUN FACTORY GmbH
  • FUN FACTORY GmbH - Overview
  • FUN FACTORY GmbH - Product / Service
  • FUN FACTORY GmbH - Key offerings
11.8 HYTTO PTE. Ltd.
  • HYTTO PTE. Ltd. - Overview
  • HYTTO PTE. Ltd. - Product / Service
  • HYTTO PTE. Ltd. - Key offerings
11.9 Kanojo Toys
  • Kanojo Toys - Overview
  • Kanojo Toys - Product / Service
  • Kanojo Toys - Key offerings
11.10 LELOi AB
  • LELOi AB - Overview
  • LELOi AB - Product / Service
  • LELOi AB - Key offerings
11.11 Luvu Brands Inc.
  • Luvu Brands Inc. - Overview
  • Luvu Brands Inc. - Business segments
  • Luvu Brands Inc. - Key offerings
  • Luvu Brands Inc. - Segment focus
11.12 TENGA Co. Ltd.
  • TENGA Co. Ltd. - Overview
  • TENGA Co. Ltd. - Product / Service
  • TENGA Co. Ltd. - Key offerings
11.13 Virtuallyabout LLC
  • Virtuallyabout LLC - Overview
  • Virtuallyabout LLC - Product / Service
  • Virtuallyabout LLC - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
12.4 Research methodology
  • Research methodology
12.5 Data procurement
  • Information sources
12.6 Data validation
  • Data validation
12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
12.8 Data synthesis
  • Data synthesis
12.9 360 degree market analysis
  • 360 degree market analysis
12.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Chart on Company Market Positioning
Exhibits 7: Parent Market
Exhibits 8: Data Table on - Parent Market
Exhibits 9: Market characteristics analysis
Exhibits 10: Value Chain Analysis
Exhibits 11: Offerings of companies included in the market definition
Exhibits 12: Market segments
Exhibits 13: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 14: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 15: Chart on Japan: Year-over-year growth 2023-2028 (%)
Exhibits 16: Data Table on Japan: Year-over-year growth 2023-2028 (%)
Exhibits 17: Historic Market Size - Data Table on Sex Toys Market in Japan 2018 - 2022 ($ million)
Exhibits 18: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits 20: Five forces analysis - Comparison between 2023 and 2028
Exhibits 21: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 26: Chart on Market condition - Five forces 2023 and 2028
Exhibits 27: Chart on Product - Market share 2023-2028 (%)
Exhibits 28: Data Table on Product - Market share 2023-2028 (%)
Exhibits 29: Chart on Comparison by Product
Exhibits 30: Data Table on Comparison by Product
Exhibits 31: Chart on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Exhibits 32: Data Table on Adult vibrators - Market size and forecast 2023-2028 ($ million)
Exhibits 33: Chart on Adult vibrators - Year-over-year growth 2023-2028 (%)
Exhibits 34: Data Table on Adult vibrators - Year-over-year growth 2023-2028 (%)
Exhibits 35: Chart on Dildos - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Data Table on Dildos - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Chart on Dildos - Year-over-year growth 2023-2028 (%)
Exhibits 38: Data Table on Dildos - Year-over-year growth 2023-2028 (%)
Exhibits 39: Chart on Erection rings - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Data Table on Erection rings - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Chart on Erection rings - Year-over-year growth 2023-2028 (%)
Exhibits 42: Data Table on Erection rings - Year-over-year growth 2023-2028 (%)
Exhibits 43: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 44: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 45: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 46: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 47: Market opportunity by Product ($ million)
Exhibits 48: Data Table on Market opportunity by Product ($ million)
Exhibits 49: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits 50: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits 51: Chart on Comparison by Distribution Channel
Exhibits 52: Data Table on Comparison by Distribution Channel
Exhibits 53: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits 57: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 58: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 59: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 60: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 61: Market opportunity by Distribution Channel ($ million)
Exhibits 62: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 64: Impact of drivers and challenges in 2023 and 2028
Exhibits 65: Overview on criticality of inputs and factors of differentiation
Exhibits 66: Overview on factors of disruption
Exhibits 67: Impact of key risks on business
Exhibits 68: Companies covered
Exhibits 69: Matrix on companies position and classification
Exhibits 70: BMS Enterprises - Overview
Exhibits 71: BMS Enterprises - Product / Service
Exhibits 72: BMS Enterprises - Key offerings
Exhibits 73: BMS Factory - Overview
Exhibits 74: BMS Factory - Product / Service
Exhibits 75: BMS Factory - Key offerings
Exhibits 76: Church and Dwight Co. Inc. - Overview
Exhibits 77: Church and Dwight Co. Inc. - Business segments
Exhibits 78: Church and Dwight Co. Inc. - Key offerings
Exhibits 79: Church and Dwight Co. Inc. - Segment focus
Exhibits 80: Doc Johnson Enterprises - Overview
Exhibits 81: Doc Johnson Enterprises - Product / Service
Exhibits 82: Doc Johnson Enterprises - Key offerings
Exhibits 83: FUN FACTORY GmbH - Overview
Exhibits 84: FUN FACTORY GmbH - Product / Service
Exhibits 85: FUN FACTORY GmbH - Key offerings
Exhibits 86: HYTTO PTE. Ltd. - Overview
Exhibits 87: HYTTO PTE. Ltd. - Product / Service
Exhibits 88: HYTTO PTE. Ltd. - Key offerings
Exhibits 89: Kanojo Toys - Overview
Exhibits 90: Kanojo Toys - Product / Service
Exhibits 91: Kanojo Toys - Key offerings
Exhibits 92: LELOi AB - Overview
Exhibits 93: LELOi AB - Product / Service
Exhibits 94: LELOi AB - Key offerings
Exhibits 95: Luvu Brands Inc. - Overview
Exhibits 96: Luvu Brands Inc. - Business segments
Exhibits 97: Luvu Brands Inc. - Key offerings
Exhibits 98: Luvu Brands Inc. - Segment focus
Exhibits 99: TENGA Co. Ltd. - Overview
Exhibits 100: TENGA Co. Ltd. - Product / Service
Exhibits 101: TENGA Co. Ltd. - Key offerings
Exhibits 102: Virtuallyabout LLC - Overview
Exhibits 103: Virtuallyabout LLC - Product / Service
Exhibits 104: Virtuallyabout LLC - Key offerings
Exhibits 105: Inclusions checklist
Exhibits 106: Exclusions checklist
Exhibits 107: Currency conversion rates for US$
Exhibits 108: Research methodology
Exhibits 109: Information sources
Exhibits 110: Data validation
Exhibits 111: Validation techniques employed for market sizing
Exhibits 112: Data synthesis
Exhibits 113: 360 degree market analysis
Exhibits 114: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the sex toys market in Japan: BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increasing exposure to sex toys."

According to the report, one of the major drivers for this market is the increasing cases of ED leading to adoption of sex toys in Japan.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BMS Enterprises
  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • HYTTO PTE. Ltd.
  • Kanojo Toys
  • LELOi AB
  • Luvu Brands Inc.
  • TENGA Co. Ltd.
  • Virtuallyabout LLC