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Sex Toys Market in Japan 2025-2029

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    Report

  • 150 Pages
  • February 2025
  • Region: Japan
  • TechNavio
  • ID: 5661934
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The sex toys market in Japan is forecasted to grow by USD 1.43 billion during 2024-2029, accelerating at a CAGR of 12.7% during the forecast period. The report on the sex toys market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing cases of erectile dysfunction (ED) leading to adoption of sex toys in Japan, rapid growth of E-commerce platforms selling sex toys, and growing demand for remote-controlled sex toys.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The sex toys market in Japan is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others

By Distribution Channel

  • Online
  • Offline

By Geographical Landscape

  • APAC
This study identifies the increasing exposure to sex toys as one of the prime reasons driving the sex toys market in Japan growth during the next few years. Also, growing awareness of health benefits of sex toys and development of advanced sex toys will lead to sizable demand in the market.

The report on the sex toys market in Japan covers the following areas:

  • Sex Toys Market in Japan sizing
  • Sex Toys Market in Japan forecast
  • Sex Toys Market in Japan industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in Japan vendors that include BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC. Also, the sex toys market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan: Year-over-year growth 2024-2029 (%)
Data Table on Japan: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Sex Toys Market in Japan 2019 - 2023
Historic Market Size - Data Table on Sex Toys Market in Japan 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on the Sex Toys Market in Japan
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Adult vibrators - Market size and forecast 2024-2029
Chart on Adult vibrators - Market size and forecast 2024-2029 ($ million)
Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million)
Chart on Adult vibrators - Year-over-year growth 2024-2029 (%)
Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%)
8.4 Dildos - Market size and forecast 2024-2029
Chart on Dildos - Market size and forecast 2024-2029 ($ million)
Data Table on Dildos - Market size and forecast 2024-2029 ($ million)
Chart on Dildos - Year-over-year growth 2024-2029 (%)
Data Table on Dildos - Year-over-year growth 2024-2029 (%)
8.5 Erection rings - Market size and forecast 2024-2029
Chart on Erection rings - Market size and forecast 2024-2029 ($ million)
Data Table on Erection rings - Market size and forecast 2024-2029 ($ million)
Chart on Erection rings - Year-over-year growth 2024-2029 (%)
Data Table on Erection rings - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
9.4 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
10.3 Female - Market size and forecast 2024-2029
Chart on Female - Market size and forecast 2024-2029 ($ million)
Data Table on Female - Market size and forecast 2024-2029 ($ million)
Chart on Female - Year-over-year growth 2024-2029 (%)
Data Table on Female - Year-over-year growth 2024-2029 (%)
10.4 Male - Market size and forecast 2024-2029
Chart on Male - Market size and forecast 2024-2029 ($ million)
Data Table on Male - Market size and forecast 2024-2029 ($ million)
Chart on Male - Year-over-year growth 2024-2029 (%)
Data Table on Male - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 BMS Enterprises
BMS Enterprises - Overview
BMS Enterprises - Product/Service
BMS Enterprises - Key offerings
SWOT
14.5 BMS Factory
BMS Factory - Overview
BMS Factory - Product/Service
BMS Factory - Key offerings
SWOT
14.6 Church and Dwight Co. Inc.
Church and Dwight Co. Inc. - Overview
Church and Dwight Co. Inc. - Business segments
Church and Dwight Co. Inc. - Key offerings
Church and Dwight Co. Inc. - Segment focus
SWOT
14.7 Doc Johnson Enterprises
Doc Johnson Enterprises - Overview
Doc Johnson Enterprises - Product/Service
Doc Johnson Enterprises - Key offerings
SWOT
14.8 FUN FACTORY GmbH
FUN FACTORY GmbH - Overview
FUN FACTORY GmbH - Product/Service
FUN FACTORY GmbH - Key offerings
SWOT
14.9 HYTTO PTE. Ltd.
HYTTO PTE. Ltd. - Overview
HYTTO PTE. Ltd. - Product/Service
HYTTO PTE. Ltd. - Key offerings
SWOT
14.10 Kanojo Toys
Kanojo Toys - Overview
Kanojo Toys - Product/Service
Kanojo Toys - Key offerings
SWOT
14.11 LELOi AB
LELOi AB - Overview
LELOi AB - Product/Service
LELOi AB - Key offerings
SWOT
14.12 Luvu Brands Inc.
Luvu Brands Inc. - Overview
Luvu Brands Inc. - Business segments
Luvu Brands Inc. - Key offerings
Luvu Brands Inc. - Segment focus
SWOT
14.13 TENGA Co. Ltd.
TENGA Co. Ltd. - Overview
TENGA Co. Ltd. - Product/Service
TENGA Co. Ltd. - Key offerings
SWOT
14.14 Virtuallyabout LLC
Virtuallyabout LLC - Overview
Virtuallyabout LLC - Product/Service
Virtuallyabout LLC - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Company Market Positioning
Exhibits 8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 9: Overview on criticality of inputs and factors of differentiation
Exhibits 10: Overview on factors of disruption
Exhibits 11: Impact of drivers and challenges in 2024 and 2029
Exhibits 12: Parent Market
Exhibits 13: Data Table on - Parent Market
Exhibits 14: Market characteristics analysis
Exhibits 15: Value chain analysis
Exhibits 16: Offerings of companies included in the market definition
Exhibits 17: Market segments
Exhibits 18: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 19: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 20: Chart on Japan: Year-over-year growth 2024-2029 (%)
Exhibits 21: Data Table on Japan: Year-over-year growth 2024-2029 (%)
Exhibits 22: Historic Market Size - Data Table on Sex Toys Market in Japan 2019 - 2023 ($ million)
Exhibits 23: Historic Market Size - Product Segment 2019 - 2023 ($ million)
Exhibits 24: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
Exhibits 25: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 26: Five forces analysis - Comparison between 2024 and 2029
Exhibits 27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 32: Chart on Market condition - Five forces 2024 and 2029
Exhibits 33: Chart on Product - Market share 2024-2029 (%)
Exhibits 34: Data Table on Product - Market share 2024-2029 (%)
Exhibits 35: Chart on Comparison by Product
Exhibits 36: Data Table on Comparison by Product
Exhibits 37: Chart on Adult vibrators - Market size and forecast 2024-2029 ($ million)
Exhibits 38: Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million)
Exhibits 39: Chart on Adult vibrators - Year-over-year growth 2024-2029 (%)
Exhibits 40: Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%)
Exhibits 41: Chart on Dildos - Market size and forecast 2024-2029 ($ million)
Exhibits 42: Data Table on Dildos - Market size and forecast 2024-2029 ($ million)
Exhibits 43: Chart on Dildos - Year-over-year growth 2024-2029 (%)
Exhibits 44: Data Table on Dildos - Year-over-year growth 2024-2029 (%)
Exhibits 45: Chart on Erection rings - Market size and forecast 2024-2029 ($ million)
Exhibits 46: Data Table on Erection rings - Market size and forecast 2024-2029 ($ million)
Exhibits 47: Chart on Erection rings - Year-over-year growth 2024-2029 (%)
Exhibits 48: Data Table on Erection rings - Year-over-year growth 2024-2029 (%)
Exhibits 49: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 50: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 51: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 52: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 53: Market opportunity by Product ($ million)
Exhibits 54: Data Table on Market opportunity by Product ($ million)
Exhibits 55: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits 56: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits 57: Chart on Comparison by Distribution Channel
Exhibits 58: Data Table on Comparison by Distribution Channel
Exhibits 59: Chart on Online - Market size and forecast 2024-2029 ($ million)
Exhibits 60: Data Table on Online - Market size and forecast 2024-2029 ($ million)
Exhibits 61: Chart on Online - Year-over-year growth 2024-2029 (%)
Exhibits 62: Data Table on Online - Year-over-year growth 2024-2029 (%)
Exhibits 63: Chart on Offline - Market size and forecast 2024-2029 ($ million)
Exhibits 64: Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Exhibits 65: Chart on Offline - Year-over-year growth 2024-2029 (%)
Exhibits 66: Data Table on Offline - Year-over-year growth 2024-2029 (%)
Exhibits 67: Market opportunity by Distribution Channel ($ million)
Exhibits 68: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 69: Chart on End-user - Market share 2024-2029 (%)
Exhibits 70: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 71: Chart on Comparison by End-user
Exhibits 72: Data Table on Comparison by End-user
Exhibits 73: Chart on Female - Market size and forecast 2024-2029 ($ million)
Exhibits 74: Data Table on Female - Market size and forecast 2024-2029 ($ million)
Exhibits 75: Chart on Female - Year-over-year growth 2024-2029 (%)
Exhibits 76: Data Table on Female - Year-over-year growth 2024-2029 (%)
Exhibits 77: Chart on Male - Market size and forecast 2024-2029 ($ million)
Exhibits 78: Data Table on Male - Market size and forecast 2024-2029 ($ million)
Exhibits 79: Chart on Male - Year-over-year growth 2024-2029 (%)
Exhibits 80: Data Table on Male - Year-over-year growth 2024-2029 (%)
Exhibits 81: Market opportunity by End-user ($ million)
Exhibits 82: Data Table on Market opportunity by End-user ($ million)
Exhibits 83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 84: Impact of drivers and challenges in 2024 and 2029
Exhibits 85: Overview on criticality of inputs and factors of differentiation
Exhibits 86: Overview on factors of disruption
Exhibits 87: Impact of key risks on business
Exhibits 88: Companies covered
Exhibits 89: Company ranking index
Exhibits 90: Matrix on companies position and classification
Exhibits 91: BMS Enterprises - Overview
Exhibits 92: BMS Enterprises - Product/Service
Exhibits 93: BMS Enterprises - Key offerings
Exhibits 94: SWOT
Exhibits 95: BMS Factory - Overview
Exhibits 96: BMS Factory - Product/Service
Exhibits 97: BMS Factory - Key offerings
Exhibits 98: SWOT
Exhibits 99: Church and Dwight Co. Inc. - Overview
Exhibits 100: Church and Dwight Co. Inc. - Business segments
Exhibits 101: Church and Dwight Co. Inc. - Key offerings
Exhibits 102: Church and Dwight Co. Inc. - Segment focus
Exhibits 103: SWOT
Exhibits 104: Doc Johnson Enterprises - Overview
Exhibits 105: Doc Johnson Enterprises - Product/Service
Exhibits 106: Doc Johnson Enterprises - Key offerings
Exhibits 107: SWOT
Exhibits 108: FUN FACTORY GmbH - Overview
Exhibits 109: FUN FACTORY GmbH - Product/Service
Exhibits 110: FUN FACTORY GmbH - Key offerings
Exhibits 111: SWOT
Exhibits 112: HYTTO PTE. Ltd. - Overview
Exhibits 113: HYTTO PTE. Ltd. - Product/Service
Exhibits 114: HYTTO PTE. Ltd. - Key offerings
Exhibits 115: SWOT
Exhibits 116: Kanojo Toys - Overview
Exhibits 117: Kanojo Toys - Product/Service
Exhibits 118: Kanojo Toys - Key offerings
Exhibits 119: SWOT
Exhibits 120: LELOi AB - Overview
Exhibits 121: LELOi AB - Product/Service
Exhibits 122: LELOi AB - Key offerings
Exhibits 123: SWOT
Exhibits 124: Luvu Brands Inc. - Overview
Exhibits 125: Luvu Brands Inc. - Business segments
Exhibits 126: Luvu Brands Inc. - Key offerings
Exhibits 127: Luvu Brands Inc. - Segment focus
Exhibits 128: SWOT
Exhibits 129: TENGA Co. Ltd. - Overview
Exhibits 130: TENGA Co. Ltd. - Product/Service
Exhibits 131: TENGA Co. Ltd. - Key offerings
Exhibits 132: SWOT
Exhibits 133: Virtuallyabout LLC - Overview
Exhibits 134: Virtuallyabout LLC - Product/Service
Exhibits 135: Virtuallyabout LLC - Key offerings
Exhibits 136: SWOT
Exhibits 137: Inclusions checklist
Exhibits 138: Exclusions checklist
Exhibits 139: Currency conversion rates for US$
Exhibits 140: Research methodology
Exhibits 141: Information sources
Exhibits 142: Data validation
Exhibits 143: Validation techniques employed for market sizing
Exhibits 144: Data synthesis
Exhibits 145: 360 degree market analysis
Exhibits 146: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the sex toys market in japan: BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increasing exposure to sex toys."

According to the report, one of the major drivers for this market is the increasing cases of erectile dysfunction (ED) leading to adoption of sex toys in japan.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BMS Enterprises
  • BMS Factory
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • HYTTO PTE. Ltd.
  • Kanojo Toys
  • LELOi AB
  • Luvu Brands Inc.
  • TENGA Co. Ltd.
  • Virtuallyabout LLC