This report analyzes the global digital signage market in terms of product types, end-use, and geography. On the basis of product types, the market is segmented into digital signage displays, digital signage media player and projector, and digital signage software among others. Similarly, on the basis of end-use, the market for digital signage is further classified into retail, corporate, transportation, healthcare, banking, and education among others. The geographical distribution of the global digital signage market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated towards improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 - 2022. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2022-2030.
North America comprising Canada and the United States is currently the largest digital signage market in terms of both revenue and shipments followed by Europe and Asia Pacific. In the base year of 2021, the region accounted for over one-third of the global market revenue. The region is front runner in display related research and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong and the region is presumed to remain the largest market throughout the forecast period 2022-2030. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with the government spending on public communication infrastructure is expected to spur market growth in the region.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
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Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated towards improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 - 2022. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2022-2030.
- In the base year of 2021, digital signage displays dominated the global digital signage market in terms of revenue. The trend shall prolong and the segment is presumed to retain its dominant position throughout the forecast period 2022-2030. Continual advancements in display technologies (ex LED, OLED, UHD, etc.) is expected to have positive impact on digital signage display sales. However, the segment is estimated to witness declining revenue share, supported by declining display prices and emergence of digital signage software solutions. On the other hand, digital signage software solutions are poised to witness maximum growth during the forecast period 2022-2030. The anticipated growth in the software segment can be credited to the need for regular software license updates
North America comprising Canada and the United States is currently the largest digital signage market in terms of both revenue and shipments followed by Europe and Asia Pacific. In the base year of 2021, the region accounted for over one-third of the global market revenue. The region is front runner in display related research and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong and the region is presumed to remain the largest market throughout the forecast period 2022-2030. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with the government spending on public communication infrastructure is expected to spur market growth in the region.
Historical & Forecast Period
This report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Digital Signage market are as follows:- Research and development budgets of manufacturers and government spending.
- Revenues of key companies in the market segment.
- Number of end users and consumption volume, price and value.
- Geographical revenues generated by countries considered in the report.
- Micro and macro environment factors that are currently influencing the Digital Signage market and their expected impact during the forecast period.
- The market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Product Type
- Digital Signage Display
- Liquid Crystalline Display (LCD)
- Light Emitting Display (LED)
- Organic Light Emitting Display (OLED)
- Other
- Digital Signage Media Player and Projectors
- Digital Signage Software
- Others (Mounts and Accessories)
End-use
- Retail
- Banking
- Education
- Healthcare
- Transportation
- Corporate
- Others (Industrial, Hospitality, etc.)
Key questions answered in this report
- What are the key micro and macro environmental factors that are impacting the growth of Digital Signage market?
- What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
- Estimated forecast and market projections up to 2030.
- Which segment accounts for the fastest CAGR during the forecast period?
- Which market segment holds a larger market share and why?
- Are low and middle-income economies investing in the Digital Signage market?
- Which is the largest regional market for Digital Signage market?
- What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
- Which are the key trends driving Digital Signage market growth?
- Who are the key competitors and what are their key strategies to enhance their market presence in the Digital Signage market worldwide?
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Table of Contents
1. Preface1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Digital Signage Market
2.2. Global Digital Signage Market, by Product Type, 2021 (US$ Million)
2.3. Global Digital Signage Market, by End-use, 2021 (US$ Million)
2.4. Global Digital Signage Market, by Geography, 2021 (US$ Million)
2.5. Impact of COVID-19
2.6. Attractive Investment Proposition by Geography, 2021
2.7. Competitive Analysis
2.7.1. Market Positioning of Key Digital Signage Market Vendors
2.7.2. Strategies Adopted by Digital Signage Market Vendors
2.7.3. Key Industry Strategies
3. Digital Signage Market: Business Outlook & Market Dynamics
3.1. Introduction
3.2. Global Digital Signage Market Value, 2020-2030, (US$ Million)
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Restraints
3.3.3. Key Challenges
3.3.4. Key Opportunities
3.4. Impact Analysis of Drivers and Restraints
3.5. See-Saw Analysis
3.6. Porter’s Five Force Model
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Threat of Substitutes
3.6.4. Threat of New Entrants
3.6.5. Competitive Rivalry
3.7. PESTEL Analysis
3.7.1. Political Landscape
3.7.2. Economic Landscape
3.7.3. Technology Landscape
3.7.4. Legal Landscape
3.7.5. Social Landscape
4. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
4.1. Market Overview
4.2. Growth & Revenue Analysis: 2021 Versus 2030
4.3. Market Segmentation
4.3.1. Digital Signage Display
4.3.1.1. Liquid Crystalline Display (LCD)
4.3.1.2. Light Emitting Display (LED)
4.3.1.3. Organic Light Emitting Display (OLED)
4.3.1.4. Other
4.3.2. Digital Signage Media Player and Projectors
4.3.3. Digital Signage Software
4.3.4. Others (Mounts and Accessories)
5. Digital Signage Market: by End-use, 2020-2030, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2021 Versus 2030
5.3. Market Segmentation
5.3.1. Retail
5.3.2. Banking
5.3.3. Education
5.3.4. Healthcare
5.3.5. Transportation
5.3.6. Corporate
5.3.7. Others (Industrial, Hospitality, etc.)
6. North America Digital Signage Market, 2020-2030, USD (Million)
6.1. Market Overview
6.2. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
6.3. Digital Signage Market: by End-use, 2020-2030, USD (Million)
6.4. Digital Signage Market: by Region, 2020-2030, USD (Million)
6.4.1. North America
6.4.1.1. U.S.
6.4.1.2. Canada
6.4.1.3. Rest of North America
7. UK and European Union Digital Signage Market, 2020-2030, USD (Million)
7.1. Market Overview
7.2. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
7.3. Digital Signage Market: by End-use, 2020-2030, USD (Million)
7.4. Digital Signage Market: by Region, 2020-2030, USD (Million)
7.4.1. UK and European Union
7.4.1.1. UK
7.4.1.2. Germany
7.4.1.3. Spain
7.4.1.4. Italy
7.4.1.5. France
7.4.1.6. Rest of Europe
8. Asia Pacific Digital Signage Market, 2020-2030, USD (Million)
8.1. Market Overview
8.2. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
8.3. Digital Signage Market: by End-use, 2020-2030, USD (Million)
8.4. Digital Signage Market: by Region, 2020-2030, USD (Million)
8.4.1. Asia Pacific
8.4.1.1. China
8.4.1.2. Japan
8.4.1.3. India
8.4.1.4. Australia
8.4.1.5. South Korea
8.4.1.6. Rest of Asia Pacific
9. Latin America Digital Signage Market, 2020-2030, USD (Million)
9.1. Market Overview
9.2. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
9.3. Digital Signage Market: by End-use, 2020-2030, USD (Million)
9.4. Digital Signage Market: by Region, 2020-2030, USD (Million)
9.4.1. Latin America
9.4.1.1. Brazil
9.4.1.2. Mexico
9.4.1.3. Rest of Latin America
10. Middle East and Africa Digital Signage Market, 2020-2030, USD (Million)
10.1. Market Overview
10.2. Digital Signage Market: by Product Type, 2020-2030, USD (Million)
10.3. Digital Signage Market: by End-use, 2020-2030, USD (Million)
10.4. Digital Signage Market: by Region, 2020-2030, USD (Million)
10.4.1. Middle East and Africa
10.4.1.1. GCC
10.4.1.2. Africa
10.4.1.3. Rest of Middle East and Africa
11. Company Profiles
11.1. LG Display Co., Ltd.
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Portfolio
11.1.4. Strategic Initiatives
11.2. AU Optronics Corporation
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Portfolio
11.2.4. Strategic Initiatives
11.3. Panasonic Corporation
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Portfolio
11.3.4. Strategic Initiatives
11.4. Samsung Electronics Co., Ltd.
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Portfolio
11.4.4. Strategic Initiatives
11.5. Sharp Corporation
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Portfolio
11.5.4. Strategic Initiatives
11.6. Sony Corporation
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Portfolio
11.6.4. Strategic Initiatives
11.7. Omnivex Corporation
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Portfolio
11.7.4. Strategic Initiatives
11.8. NEC Display Solutions Ltd.
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Portfolio
11.8.4. Strategic Initiatives
11.9. Adflow Networks Inc.
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Portfolio
11.9.4. Strategic Initiatives
11.10. Planar Systems, Inc
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Portfolio
11.10.4. Strategic InitiativesList of Figures
Figure 1. Global Digital Signage Market: Market Coverage
Figure 2. Research Methodology and Data Sources
Figure 3. Market Size Estimation - Top Down & Bottom-Up Approach
Figure 4. Global Digital Signage Market: Quality Assurance
Figure 5. Global Digital Signage Market, By Product Type, 2021
Figure 6. Global Digital Signage Market, By End-use, 2021
Figure 7. Global Digital Signage Market, By Geography, 2021
Figure 8. Global Digital Signage Market, By Product Type, 2021 vs 2030, %
Figure 9. Global Digital Signage Market, By End-use, 2021 vs 2030, %
Figure 10. U.S. Digital Signage Market (US$ Million), 2020-2030
Figure 11. Canada Digital Signage Market (US$ Million), 2020-2030
Figure 12. Rest of North America Digital Signage Market (US$ Million), 2020-2030
Figure 13. UK Digital Signage Market (US$ Million), 2020-2030
Figure 14. Germany Digital Signage Market (US$ Million), 2020-2030
Figure 15. Spain Digital Signage Market (US$ Million), 2020-2030
Figure 16. Italy Digital Signage Market (US$ Million), 2020-2030
Figure 17. France Digital Signage Market (US$ Million), 2020-2030
Figure 18. Rest of Europe Digital Signage Market (US$ Million), 2020-2030
Figure 19. China Digital Signage Market (US$ Million), 2020-2030
Figure 20. Japan Digital Signage Market (US$ Million), 2020-2030
Figure 21. India Digital Signage Market (US$ Million), 2020-2030
Figure 22. Australia Digital Signage Market (US$ Million), 2020-2030
Figure 23. South Korea Digital Signage Market (US$ Million), 2020-2030
Figure 24. Rest of Asia Digital Signage Market (US$ Million), 2020-2030
Figure 25. Brazil Digital Signage Market (US$ Million), 2020-2030
Figure 26. Mexico Digital Signage Market (US$ Million), 2020-2030
Figure 27. Rest of Latin America Digital Signage Market (US$ Million), 2020-2030
Figure 28. GCC Digital Signage Market (US$ Million), 2020-2030
Figure 29. Africa Digital Signage Market (US$ Million), 2020-2030
Figure 30. Rest of Middle East and Africa Digital Signage Market (US$ Million), 2020-2030List of Tables
Table 1 Global Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 2 Global Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 3 Global Digital Signage Market by End-use, 2020-2030, USD (Million)
Table 4 North America Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 5 North America Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 6 North America Digital Signage Market by End-use, 2020-2030, USD (Million)
Table 7 UK and European Union Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 8 UK and European Union Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 9 UK and European Union Digital Signage Market by End-use, 2020-2030, USD (Million)
Table 10 Asia Pacific Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 11 Asia Pacific Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 12 Asia Pacific Digital Signage Market by End-use, 2020-2030, USD (Million)
Table 13 Latin America Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 14 Latin America Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 15 Latin America Digital Signage Market by End-use, 2020-2030, USD (Million)
Table 16 Middle East and Africa Digital Signage Market by Product Type, 2020-2030, USD (Million)
Table 17 Middle East and Africa Digital Signage Market by Digital Signage Display, 2020-2030, USD (Million)
Table 18 Middle East and Africa Digital Signage Market by End-use, 2020-2030, USD (Million)
Companies Mentioned
- LG Display Co. Ltd.
- AU Optronics Corporation
- Panasonic Corporation
- Samsung Electronics Co. Ltd.
- Sharp Corporation
- Sony Corporation
- Omnivex Corporation
- NEC Display Solutions Ltd.
- Adflow Networks Inc.
- Planar Systems Ltd.
