Profile of retailer's shopper base, key performance indicators, sales and market shares
Sainsbury's is the second largest supermarket chain in the UK, with over 800 convenience stores and 600+ supermarkets. Most of its customers are females, accounting for 56.9%, while male customers account for 43.1% of its shopper base. Sainsbury's has invested in its value position with its Aldi price match proposition with over 150 fresh products that helps to ensure it appeals to customers across all income groups with 32.1% of its shopper base earning between £14.9k-24.9k, and more than half (52.6%) in the middle-income group (£25k-£49.9k), and only 9.5% from a more affluent income group (£75k and above).
Sainsbury's recorded a profit before tax of £854 million, up from a £164 million loss in the previous year, led by a 3.4% annual growth in retail sales. According to its annual report, the retailer registered an underlying profit before tax of £730 million in 2021-22, representing a substantial annual growth of 104% over 2019/20.
Sainsbury's is the second largest supermarket chain in the UK, with over 800 convenience stores and 600+ supermarkets. Most of its customers are females, accounting for 56.9%, while male customers account for 43.1% of its shopper base. Sainsbury's has invested in its value position with its Aldi price match proposition with over 150 fresh products that helps to ensure it appeals to customers across all income groups with 32.1% of its shopper base earning between £14.9k-24.9k, and more than half (52.6%) in the middle-income group (£25k-£49.9k), and only 9.5% from a more affluent income group (£75k and above).
Sainsbury's recorded a profit before tax of £854 million, up from a £164 million loss in the previous year, led by a 3.4% annual growth in retail sales. According to its annual report, the retailer registered an underlying profit before tax of £730 million in 2021-22, representing a substantial annual growth of 104% over 2019/20.
Scope
- High-quality products and affordable prices leads Sainsbury's popularity in the UK
- Focus on online channels and strong vendor management capabilities contribute to Sainsbury's significant growth
- Strategic investments and low prices are expected to help Sainsbury's maintain a high growth in the long term
Reasons to Buy
- Gain a comprehensive knowledge on Sainsbury's business and develop a competitive advantage
- Investigate current trends in the food & grocery market to identify the best opportunities to exploit
- Analysis of key players in the food & grocery market segment in the UK
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where UK consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Sales and market shares
- Food & Grocery market
- Sainsbury's market share
- Top 10 retailers’ market share
- Sainsbury's share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- Sainsbury`s
- ASDA
- Morrisons
- Aldi
- Lidl
- Co-op
- Marks & Spencer
- Waitrose
- Iceland
