The FDA Advertising and Promotion Manual explains Food and Drug Administration (FDA) and Federal Trade Commission (FTC) regulations and guidelines for the advertising and promotion of pharmaceuticals, medical devices, biologics, foods, veterinary medicines and cosmetics. The entire range of marketing vehicles is examined - the Internet, print ads, scientific symposia, television and radio ads, detailers, press releases, sponsored studies, celebrity endorsements, media tours and teleconferences. The Manual is designed to clarify the legal and regulatory complexities surrounding compliance. It will keep you up to date on new activity at the federal and state level, provide you with expert insight and practical guidance that you can use to bolster your compliance policies and procedures and keep your marketing efforts on track.
Table of Contents
- Tab 100 - Overview: Advertising and Promotion Regulation
- Tab 200 - FDA’s Advertising Organization: Who Does What
- Tab 300 - Federal Trade Commission
- Tab 400 - Prescription Drugs
- Tab 500 - Biologics
- Tab 600 - Medical Devices
- Tab 700 - Foods, OTC Drugs, Nonrestricted Medical Devices and Cosmetics
- Tab 800 - Veterinary Medicine
- Tab 900 - FDA Enforcement
