North America Breakfast Cereals Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Product Type, Category, Type, and Distribution Channel

The North America breakfast cereals market is expected to grow from US$ 14,709.67 million in 2022 to US$ 17,993.36 million by 2028; it is estimated to grow at a CAGR of 3.4% from 2022 to 2028.

The breakfast cereals industry experienced a surge in demand during the COVID-19 pandemic. Amid lockdown restrictions and working-from-home mandates, the consumption of breakfast cereals increased drastically in 2020. Young consumers spend most of their income on convenience food, including ready-to-eat and ready-to-cook products, as less time and effort are required to prepare or plate these products. With increasing consumption, manufacturers are focusing on offering innovative products to expand their market share. For instance, in 2020, Freshly Inc., the meal delivery service acquired by Nestle SA, launched a new product line for consumers for matching their health and active lifestyles. Freshly Fit ready-to-eat meals are inspired by the keto, paleo, and plant-based diet principles. The offerings are gluten-free, clean label, and made with whole-food ingredients. They can be heated and served in three minutes.

Vendors in the North America breakfast cereals market can attract new customers and expand their footprints in emerging markets by providing innovative products. This is likely to drive the market growth at a notable CAGR during the forecast period.

North America Breakfast Cereals Market Segmentation

The North America breakfast cereals market is segmented on the basis of product type, category, type, distribution channel, and country.

• Based on product type, the market is bifurcated into ready to eat and ready to cook.
• Based on category, the North America breakfast cereals market is divided into organic and conventional. By type, the market is segmented into low sugar and regular.
• Based on distribution channel, the North America breakfast cereals market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
• Based on country, the North America breakfast cereals market is segmented into the US, Mexico, and Canada.

North America Breakfast Cereals Market - Companies Mentioned

The Kellogg Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; and Calbee, Inc. are among the major companies operating in the North America breakfast cereals market.