Asia Pacific Branded Generics Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Therapeutic Application, Distribution Channel, Drug Class, and Formulation Type

The branded generics market in Asia Pacific is expected to grow from US$ 71.45 billion in 2022 to US$ 130.39 billion by 2028; it is estimated to grow at a CAGR of 10.5% from 2022 to 2028.

A Scientific Electronic Library Online (SciELO) report states that promoting branded generics constitutes a core instrument for countries' national pharmaceutical policies, ultimately reducing drug expenditure with expanding healthcare access. In November 2008, the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India launched Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) to make quality generic medicines available at affordable prices. Under the scheme, dedicated outlets known as Janaushadhi Kendras offered generic medicines at affordable prices. As of 2021, 8,012 Janaushadhi Kendras were functional across the country. Moreover, a Food and Drug Administration (FDA) report states that if the FDA approves most branded generics, it can drop the costs of medicines. Generally, multiple generic drugs for the same product create competition in the market. For example, a single generic competitor results in price reductions of up to 30%, while five competing generics are associated with a price drop of nearly 85%.

The WHO estimates that about 65% of the Indian population lacks regular access to essential medicines despite India being one of the largest manufacturers and suppliers of generic drugs. The price of generic drugs procured by the government in bulk is less than the price paid for a branded drug by an individual consumer. It can be lowered to 2% of the retail price of a branded drug. Therefore, the provision related to free drugs acts as one of the most important interventions responsible for mitigating the burden on healthcare costs. One of the targets of the proposed Sustainability Development Goals of Indian Government is to achieve universal healthcare coverage, including financial risk protection; access to quality essential health care services; and access to safe, effective, quality, and affordable essential medicines. Therefore, the rise in government initiatives for promoting branded generics drives the growth of the Asia Pacific branded generics market.

By introducing new features and technologies, vendors in the Asia Pacific branded generics market can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the market at a good CAGR during the forecast period.

Asia Pacific Branded Generics Market Segmentation

Asia Pacific branded generics market is segmented into therapeutic application, distribution channel, drug class, formulation type and country. The therapeutic application segment of the Asia Pacific branded generics market is segmented into oncology, cardiovascular diseases, diabetes, neurology, gastrointestinal diseases, dermatology diseases, and analgesics and anti-inflammatory. In 2022, the others segment held the largest share of the market, by therapeutic application. The Asia Pacific branded generics market, by distribution channel is hospital pharmacies, retail pharmacies, online pharmacies, and drug stores. The retail pharmacies segment is likely to hold the largest share of the market in 2022. The Asia Pacific branded generics market, by drug class is segmented into alkylating agents, antimetabolites, hormones, anti-hypertensive, lipid lowering drugs, anti-depressants, anti-psychotics, anti-epileptic, and others. The others segment is likely to hold the largest share of the market in 2022. The Asia Pacific branded generics market, based on formulation type is segmented into oral, parenteral, topical, and other. In 2022, the oral segment held the largest share of the market, by formulation type.

• Based on country, the Asia Pacific branded generics market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China held the largest market share in 2022.

Aspen Holdings, AstraZeneca, Bausch Health (Valeant Pharmaceuticals), Dr. Reddy's Laboratories Inc., GlaxoSmithKline plc, Hetero, Lupin, Mylan N.V., Par Pharmaceuticals, Sandoz International Gmbh, Sanofi, and Teva Pharmaceutical Industries Ltd. are among the leading companies in the branded generics market operating in this region.