Italy Baby Indoor Products (Baby Rocker/Bouncers/Swing, Baby Feeding Bottle, Baby High Chair, Baby Walker, Baby Potty Training Seat, and Baby Bath Tub) Market Overview, 2027

Baby indoor products are non-necessity baby discretionary products that have a relatively inelastic demand as compared to other baby products, this is due to the fact that majority of the baby products in the market are providing attributes which to some or the other consumer is necessary. The purchase patterns, therefore, is greatly influenced by spending power and disposable income within households and thus the market is prominent in countries with higher income parent or double income parents. As a result some of these products are not only preferred by the developed countries but are also in the low economic countries. One of the majority drivers for the market is the increase in women's employment in different sectors of commerce. These products have witnessed ample demand with the consumers looking for variety of lifestyle products for the babies, this is done to achieve certain habitual traits which are desirable to the consumer. The Indoor baby products have also been seeing a rise due to rapid urbanisation in the country, as a result of which requirement for in home entertainment for babies has increased which is provided by this market.

According to the report titled, “Italy Indoor Baby Product Market Overview, 2027” the market in the country of Italy is going to witness a significant growth in the future till the year of 2027. The report includes the study of different products in the market which include, Rockers, bouncers & swings, Baby feeding bottles, Baby high chair, walkers, potties and baby bath tubs. The baby rockers and bouncers are the equipment that provides a safe & entertaining space for the baby while the parents are occupied with their work. These devices usually have three parts- seats, an arch for supporting the baby's back, and a strap to secure the baby. The product provides a very high amount of convenience to the parents wherein they are able to leave the baby with a safe and restricted form of entertainment and at the same time provide them with the ability to carry on with their life. This has made it possible for this segment of product to lead the market. Few rockers and bouncers have hooks to attach toys to keep the baby entertained. A feeding bottle is one of the most common and basic purchases when a baby is born. The increase in the birth rate across the world is the major market driver for the baby feeding bottle segment as this provides an easy way to feed the baby both in home and during travelling or commute. Another alternative to this is a high chair, which is raised at a fair distance from the ground is used to feed the baby and young toddlers.

The increase in urbanization and the improved economic conditions of the middle-income group in Italy is to give a hike in the market during the coming period. This product also helps in habit creation of a baby and get him or her associated with table dining. The walkers are generally used for babies between four to 15 months, allowing them to move around independently. This product helps the consumer in a very specific use case wherein the child has developed the ability to move but with assistance. The product eliminates the need of a parent to assist the baby and therefore saves a lot of physical efforts for the consumer. However, the product is seeing a decline with increasing occurrence of accidents taking place due to walkers. Acknowledging the risk associated with it the consumer for this product is shrinking with time. Even though the Baby bathtub market has a large number of international brands, the increasing number of local players in Italy is to be a threat in the baby bathtub segment, this is the reason the market has not experienced a very significant growth. Standard plastic baby bathtubs, inflatable baby bathtubs, hammock baby bathtubs, and Foldable Baby bathtub are a few of the popular infant bathtubs. The bath tub segment is sustained by high-end consumers with prominent living space at their disposal, along with this the bath tub segment is also not popular among the consumer where the concept itself has not gained momentum. The rising standard of living and the increase of the parent's concerns about the overall potty training are increasing the market demand for potty training seats. This product again is majorly used as a habit creation element and also addresses the hygiene perspective for baby, which helps the segment to sustain itself.

On the other hand the market is facing obstacles with everchanging government policies along with the continuously shifting consumer trends towards sustainability and price sensitivity, both of which seems to be inversely proportionate with respect to monitory value making the manufacturer choose between the two.

COVID-19 Impact

The pandemic affected almost every aspect of commerce trade in the globe as well as Italy , including the Indoor baby product market. The overall theme which affected many verticals including this market was the disruption in supply chain and hinderance with the distribution of products which was accompanied by fluctuating prices and uneven demand. During this period the consumers were also affected by the plummeting economy and started cutting down on non-essential purchases like the products in this market.

Considered In the Report

• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub)
• Market Share by Baby Feeding Bottle (Plastic Bottles, Glass Bottle, Stainless Steel, Others)
• Market Share by Baby High Chair (Travel/ Portable High Chair, Standard High Chair, Convertible/ Booster, Foldable High Chair, Hook on Table high Chair, Others)
• Market Share by Baby walker (sit-in walker, standing walker)
• Market Share by Baby Potty Seat (potty seat, potty chair)
• Market Share by Baby Bath tub(Standard Plastic Baby Bath Tub, Hammock Baby Bath Tub, Inflatable Baby Bath Tub, Foldable/Collapsible Baby Bath Tub, Others)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.