Italy Wine Market Summary, Competitive Analysis and Forecast to 2027

Wine in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The wine market consists of the sale of still wine, sparkling wine and fortified wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 exchange rates.
The Italian Wine market had total revenues of $38.78 billion in 2022, representing a compound annual growth rate (CAGR) of 2.3% between 2017 and 2022.
Market consumption volume increased with a CAGR of 1.6% between 2017 and 2022, to reach a total of 2.32 billion liters in 2022.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.3% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $55.06 billion by the end of 2027.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the wine market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the wine market in Italy
Leading company profiles reveal details of key wine market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy wine market with five year forecasts

Reasons to Buy

What was the size of the Italy wine market by value in 2022?
What will be the size of the Italy wine market in 2027?
What factors are affecting the strength of competition in the Italy wine market?
How has the market performed over the last five years?
What are the main segments that make up Italy's wine market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Italian wine market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2017-2022)?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Italian wine market?
7.6. What have been the most significant M&A deals in the Italian wine market over the last five years?

8 Company Profiles

8.1. Caviro Distillerie Srl
8.2. Gruppo Italiano Vini Spa

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Italy wine market value: $ million, 2017-22
Table 2: Italy wine market volume: million liters, 2017-22
Table 3: Italy wine market category segmentation: % share, by volume, 2017-2022
Table 4: Italy wine market category segmentation: million liters, 2017-2022
Table 5: Italy wine market geography segmentation: $ million, 2022
Table 6: Italy wine market distribution: % share, by volume, 2022
Table 7: Italy wine market value forecast: $ million, 2022-27
Table 8: Italy wine market volume forecast: million liters, 2022-27
Table 9: Italy wine market share: % share, by volume, 2022
Table 10: Caviro Distillerie Srl: key facts
Table 11: Cantine Riunite & Civ Soc.coop.agr: key facts
Table 12: Gruppo Italiano Vini Spa: key facts
Table 13: Gruppo Italiano Vini Spa: Key Employees
Table 14: Italy size of population (million), 2018-22
Table 15: Italy gdp (constant 2005 prices, $ billion), 2018-22
Table 16: Italy gdp (current prices, $ billion), 2018-22
Table 17: Italy inflation, 2018-22
Table 18: Italy consumer price index (absolute), 2018-22
Table 19: Italy exchange rate, 2018-22

List of Figures

Figure 1: Italy wine market value: $ million, 2017-22
Figure 2: Italy wine market volume: million liters, 2017-22
Figure 3: Italy wine market category segmentation: million liters, 2017-2022
Figure 4: Italy wine market geography segmentation: % share, by value, 2022
Figure 5: Italy wine market distribution: % share, by volume, 2022
Figure 6: Italy wine market value forecast: $ million, 2022-27
Figure 7: Italy wine market volume forecast: million liters, 2022-27
Figure 8: Forces driving competition in the wine market in Italy, 2022
Figure 9: Drivers of buyer power in the wine market in Italy, 2022
Figure 10: Drivers of supplier power in the wine market in Italy, 2022
Figure 11: Factors influencing the likelihood of new entrants in the wine market in Italy, 2022
Figure 12: Factors influencing the threat of substitutes in the wine market in Italy, 2022
Figure 13: Drivers of degree of rivalry in the wine market in Italy, 2022
Figure 14: Italy wine market share: % share, by volume, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Caviro Distillerie Srl
Gruppo Italiano Vini Spa

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€333EUR$350USD£280GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€500EUR$525USD£419GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€666EUR$700USD£559GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

Europe Wine Market Outlook, 2028

CBD Wine Market by Product, Source, Packaging, Distribution Channel - Global Forecast 2025-2030

Wine in Italy

Wine in Europe