Electric massager makes use of the electricity to rotate part of the machine to vibrate at a given frequency, thereby providing relaxing sensation to the body. The vibration causes the same effect as a vibration massage done by a massage therapist. Different types of electronic massage devices serve a unique and specific purpose. Some machines are designed specifically to massage a certain part of the body. Electric massager not only simulates blood circulation, but also helps bring oxygen-rich blood and nutrients to the muscles. Electronic massage devices are gaining popularity, leading to consumers’ inclination toward self-help and alternative health practices, owing to changing lifestyles and busy schedules.
Changing lifestyle of the consumers are bringing the need for such products as now physical activities haev reduced in daily routine of many people whether its youth, adults or old aged people because of which people are going through stress and anxiety and sometimes face muscle pain and other problems also. To avoid all these problems, consumers prefer to use electric massagers as a source of pain relief, stress, blood circulation, and anxiety reduction, and sometimes used to unwind at the end of a long day or after a vigorous workout or athletic event.
The electric massagers market is segmented on the basis of type, end user, distribution channel, and region. On the basis of type, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon and Flipkart were delivering the products. They key players included in the electric massagers market analysis are Dr. Physio, LG Electronics Inc., LURACO Technologies Corporation, Medisana GmbH, MedMassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd, Shenzhen Relcare Electronics, and Zyllion.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of regional as well as global market, key players, market segments, and growth strategies.
Changing lifestyle of the consumers are bringing the need for such products as now physical activities haev reduced in daily routine of many people whether its youth, adults or old aged people because of which people are going through stress and anxiety and sometimes face muscle pain and other problems also. To avoid all these problems, consumers prefer to use electric massagers as a source of pain relief, stress, blood circulation, and anxiety reduction, and sometimes used to unwind at the end of a long day or after a vigorous workout or athletic event.
The electric massagers market is segmented on the basis of type, end user, distribution channel, and region. On the basis of type, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon and Flipkart were delivering the products. They key players included in the electric massagers market analysis are Dr. Physio, LG Electronics Inc., LURACO Technologies Corporation, Medisana GmbH, MedMassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd, Shenzhen Relcare Electronics, and Zyllion.
KEY BENEFITS FOR STAKEHOLDERS
This report presents a quantitative analysis of the current trends, estimations, and dynamics of the global electric massagers market from 2021 to 2031 to identify the prevailing market opportunities.The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of regional as well as global market, key players, market segments, and growth strategies.
Key Market Segments
By Type
- Back and Body Massagers
- Leg and Foot Massagers
- Neck and Shoulder Massagers
- Head Massagers
- Others
By End User
- Residential
- Commercial
By Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Panasonic Corporation
- MedMassager
- Joicom Corporation
- Shenzhen Relcare Electronics
- LURACO Technologies Corporation
- Physio
- Omron Corporation
- Medisana GmbH
- Samsung
- Zyllion
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ELECTRIC MASSAGERS MARKET, BY TYPE
CHAPTER 5: ELECTRIC MASSAGERS MARKET, BY END USER
CHAPTER 6: ELECTRIC MASSAGERS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ELECTRIC MASSAGERS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Electric Massagers Market," the Electric Massagers Market Size was valued at $4.2 billion in 2021, and is estimated to reach $7.9 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. The prevalence of obesity has risen in the past decade, because of which more people are taking up sports and other physical activities to fight obesity. This increase in sports activities amongst the consumers is driving the need for products that aid in muscle recovery which is fostering the Electric Massagers Market Demand. In the past few years, hectic schedules and work pressure have made the human body prone to various health diseases. Increasing risks related to health creates pressure on consumers to lead an active, balanced, and healthy lifestyle, which further leads to rise in adoption of products which brings relaxation to their body including electric massagers.The availability of non-electrical massagers is the key factor projected to hinder the growth of the electrical massage market. Furthermore, the low penetration of electric massagers in many underdeveloped countries is a challenging factor that can affect the Electric Massagers Market Growth. Some consumers perceive electric massagers are as a premium product to relieve tension or to treat specific injuries are some of the factors which may hinder the growth of the electric massagers market. In addition, massage treatment from massage specialist is another alternative of electric massagers Approximately 47.5 million people had a total of 214 million massages in the U.S. in the year 2018. More than 50 million American adults have discussed massage therapy with their doctors or health care providers in the previous year. Therefore, availability of various alternatives is hampering the market growth of electric massagers.
The electric massagers market is segmented on the basis of type, end user, distribution channel, and region. On the basis of type, the Electric Massagers Industry is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as amazon and flipkart were delivering the products. The players operating in the global electric massagers market have adopted various developmental strategies to increase their Electric Massagers Market share, gain profitability, and remain competitive in the market. The key players operating in the electric massagers market include Dr. Physio, LG Electronics Inc., LURACO Technologies Corporation, Medisana GmbH, MedMassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd, Shenzhen Relcare Electronics, and Zyllion.
Key Findings of the Study
- On the basis of type, the neck and shoulder massagers dominated the market in the year 2021, however the leg & foot massager is likely to be the fastest growing segment owing to the rise in adoption of physical activities and sports.
- On the basis of end user, residential segment is likely to be the fastest growing segment with the CAGR of 7.4% during the Electric Massagers Market Forecast period.
- On the basis of distribution channel, the online sales channel is likely to be the fastest growing segment with the CAGR of 8.5% during the forecast period.
- Region wise, North America dominated the global electric massagers market.
Companies Mentioned
- Panasonic Corporation
- Medmassager
- Joicom Corporation
- Shenzhen Relcare Electronics
- Luraco Technologies Corporation
- Physio
- Omron Corporation
- Medisana GmbH
- Samsung
- Zyllion
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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